{"id":242839,"date":"2019-12-11T00:00:00","date_gmt":"2019-12-11T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/ravensbourne-university-student-dariusz-kowalczyk-announced-as-winner-of-national-packaging-design-competition-2\/"},"modified":"2021-11-05T18:03:17","modified_gmt":"2021-11-05T18:03:17","slug":"ravensbourne-university-student-dariusz-kowalczyk-announced-as-winner-of-national-packaging-design-competition-2","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/ravensbourne-university-student-dariusz-kowalczyk-announced-as-winner-of-national-packaging-design-competition-2\/","title":{"rendered":"Dariusz Kowalczyk, estudiante de la Universidad de Ravensbourne, es el ganador del concurso nacional de dise\u00f1o de envases"},"content":{"rendered":"<p><strong>El ganador de un concurso nacional de dise\u00f1o -dirigido por Pro Carton y su hom\u00f3logo en el Reino Unido, BPIF Cartons- que promueve los j\u00f3venes talentos en la industria del envase y embalaje, ha sido revelado como el estudiante de la Universidad de Ravensbourne, Dariusz Kowalczyk.<\/strong><\/p>\n<p>Cada a\u00f1o, Pro Carton, la asociaci\u00f3n europea de fabricantes de cart\u00f3n y envases de cart\u00f3n, desaf\u00eda a los dise\u00f1adores a desarrollar un concepto de envase innovador utilizando cart\u00f3n. El ganador de este a\u00f1o de los J\u00f3venes Dise\u00f1adores del Reino Unido Award, Dariusz Kowalczyk, recogi\u00f3 el codiciado premio de un flamante iPad por su envase de juguete para coches \"Big Yellow Driving School\", dise\u00f1ado para incorporar el envase de cart\u00f3n como parte del juguete, alargando as\u00ed su vida \u00fatil antes de ser reciclado.<\/p>\n<p>Una encuesta llevada a cabo por Pro Carton revel\u00f3 que un n\u00famero cada vez mayor de consumidores est\u00e1n m\u00e1s concienciados con el medio ambiente, con 75% declarando que la sostenibilidad de los envases influye en sus decisiones de compra, con 89% de los consumidores del Reino Unido diciendo que elegir\u00edan comprar en un minorista que estuviera fomentando activamente un envase m\u00e1s respetuoso con el medio ambiente. El mercado de los envases sostenibles est\u00e1 creciendo, lo que lleva a una demanda de conceptos innovadores de envases de cart\u00f3n reciclables.<\/p>\n<p>La propuesta ganadora de Dariusz se centr\u00f3 en la creaci\u00f3n de una caja de cart\u00f3n que se abre para revelar un componente jugable. Hablando de su dise\u00f1o, dijo: \"La mayor\u00eda de los juguetes infantiles est\u00e1n excesivamente envueltos en pl\u00e1stico de un solo uso, lo que provoca frustraci\u00f3n, ya que no s\u00f3lo es perjudicial para el medio ambiente, sino que a menudo se necesitan herramientas afiladas para abrir el envase. Esto me inspir\u00f3 a crear una alternativa sostenible, que se abre f\u00e1cilmente y no va a parar al vertedero\".<\/p>\n<p>El premio fue presentado por Tony Hitchin, director general de Pro Carton, y Paul Woollett, director de afiliaci\u00f3n y formaci\u00f3n de BPIF Cartons, en una ceremonia de entrega de premios en la Universidad de Ravensbourne -una universidad londinense especializada en dise\u00f1o y medios de comunicaci\u00f3n- el 20 de noviembre de 2019.<\/p>\n<p>El Pro Carton Young Designers Award es uno de los principales concursos anuales de j\u00f3venes talentos de Europa para el dise\u00f1o de envases. Tambi\u00e9n juega un papel pionero en la promoci\u00f3n de la sostenibilidad, ya que se centra exclusivamente en el dise\u00f1o de cart\u00f3n, un material que es verdaderamente sostenible al ser renovable, reciclable y biodegradable.<\/p>\n<p>Tony Hitchin, Director General de Pro Carton a\u00f1adi\u00f3: \"El concurso de j\u00f3venes dise\u00f1adores Award del Reino Unido es una iniciativa positiva que llega a algunos de los j\u00f3venes pensadores m\u00e1s creativos del Reino Unido que comparten los valores y objetivos de Pro Carton de proteger el medio ambiente a trav\u00e9s de los envases de cart\u00f3n. Estamos encantados de haber recibido tantas propuestas innovadoras este a\u00f1o, pero el dise\u00f1o de Dariusz realmente captur\u00f3 las 5 R's de responsabilidad que sentimos tan fuertemente: reducir, renovar, reemplazar, reutilizar y reciclar. Esperamos que en 2020 participen a\u00fan m\u00e1s universidades e institutos\".<\/p>\n<p>Para obtener m\u00e1s informaci\u00f3n y detalles sobre c\u00f3mo participar en el concurso de j\u00f3venes dise\u00f1adores Awards, visite la p\u00e1gina web <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-young-designers-award\/2020\/\">Sitio web de Pro Carton pcyda2020.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El ganador de un concurso nacional de dise\u00f1o -dirigido por Pro Carton y su hom\u00f3logo en el Reino Unido, BPIF Cartons- que promueve los j\u00f3venes talentos en la industria del envase y embalaje, ha sido revelado como el estudiante de la Universidad de Ravensbourne, Dariusz Kowalczyk.<\/p>","protected":false},"author":1,"featured_media":242783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77,242],"tags":[],"class_list":["post-242839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-activities","category-procarton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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