{"id":242748,"date":"2019-12-10T00:00:00","date_gmt":"2019-12-10T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/cartons-increase-turnover\/"},"modified":"2021-11-05T17:51:13","modified_gmt":"2021-11-05T17:51:13","slug":"cartons-increase-turnover","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/cartons-increase-turnover\/","title":{"rendered":"Los envases de cart\u00f3n aumentan la facturaci\u00f3n."},"content":{"rendered":"<p><strong>La forma en que los productos afectan al comprador depende en gran medida del material del envase. As\u00ed lo demuestra un estudio realizado por la Universidad Justus Liebig de Giessen en nombre de la Asociaci\u00f3n Alemana de la Industria del Cart\u00f3n (FFI) y Pro Carton, que ahora est\u00e1 disponible en ingl\u00e9s y en el original alem\u00e1n.  Pro Carton habl\u00f3 de ello con la Dra. Melanie Bowen de la Universidad, que supervis\u00f3 el estudio desde un punto de vista cient\u00edfico.<\/strong><\/p>\n<p><em>Pro Carton: \u00bfCu\u00e1l fue el punto de partida de la investigaci\u00f3n?<\/em><\/p>\n<p>Dra. Melanie Bowen: \"El volumen de negocio del comercio minorista ecol\u00f3gico y el volumen de negocio global de los productos ecol\u00f3gicos sigue aumentando. Cada vez hay m\u00e1s productos que se venden en las tiendas ecol\u00f3gicas y cada vez hay m\u00e1s marcas especializadas en alimentos ecol\u00f3gicos y, por tanto, naturalmente, quieren transmitir al consumidor la idea de sostenibilidad y conciencia medioambiental.<\/p>\n<p>Pero lo que est\u00e1 claro es que muchos alimentos y muchos productos se siguen envasando en pl\u00e1stico. Nos preguntamos por qu\u00e9, cu\u00e1l es la raz\u00f3n, y si los envases de cart\u00f3n sostenibles no tienen realmente una influencia positiva en la percepci\u00f3n de los productos.\"<\/p>\n<p><em>\u00bfC\u00f3mo est\u00e1 dise\u00f1ado el estudio?<\/em><\/p>\n<p>\"El estudio est\u00e1 configurado de tal manera que hemos seleccionado nueve categor\u00edas de productos en consulta con el FFI y Pro Carton. Para cada una de estas categor\u00edas, generamos cuatro im\u00e1genes de producto que representaban el producto en envase de cart\u00f3n y en envase de pl\u00e1stico, y el producto en forma ecol\u00f3gica y en calidad convencional, respectivamente.<\/p>\n<p>A continuaci\u00f3n, se mostr\u00f3 a los participantes en el estudio una imagen de un producto de una categor\u00eda, por ejemplo, galletas ecol\u00f3gicas en envases de cart\u00f3n. A continuaci\u00f3n, se pidi\u00f3 a los participantes que respondieran a preguntas sobre el producto y el envase\".<\/p>\n<p><em>\u00bfCu\u00e1les son las principales conclusiones de este estudio? <\/em><\/p>\n<p>\"Las principales conclusiones son que el envase y el material de envasado influyen en la percepci\u00f3n del producto. Por un lado, los consumidores -en este caso los participantes en nuestro estudio- siempre percibieron el envase de cart\u00f3n como mejor; mejor en t\u00e9rminos de calidad, mejor en t\u00e9rminos de sostenibilidad y tambi\u00e9n mejor en su valoraci\u00f3n general.<\/p>\n<p>Pero no s\u00f3lo eso, los participantes tambi\u00e9n perciben una mejora del producto. Los productos ecol\u00f3gicos envasados en cart\u00f3n siempre fueron vistos como mejores, m\u00e1s sostenibles y de mayor calidad. Esto significa que el envase de cart\u00f3n tiene realmente una influencia positiva en la percepci\u00f3n del producto\".<\/p>\n<p><em>\u00bfCu\u00e1l es su conclusi\u00f3n personal de este estudio? <\/em><\/p>\n<p>\"El estudio en s\u00ed me pareci\u00f3 muy sorprendente. El simple hecho de envasar los productos de forma diferente puede tener un impacto positivo en la percepci\u00f3n del producto por parte del consumidor.  El hecho es que los envases sostenibles mejoran el producto y, por tanto, los consumidores lo comprar\u00e1n m\u00e1s a menudo.\"<\/p>\n<p>&nbsp;<\/p>\n<p>Steffen Schnizer, portavoz de la Junta Directiva de la FFI, coment\u00f3 el estudio actual: \"Desgraciadamente, la contribuci\u00f3n a la comunicaci\u00f3n de los envases se sigue subestimando. El presente estudio muestra que el cart\u00f3n realza los productos ecol\u00f3gicos. Una estrategia de producto sostenible es mejor aceptada por los consumidores si tambi\u00e9n abarca el envase\".<\/p>\n<p>Horst Bittermann, presidente de Pro Carton, va un paso m\u00e1s all\u00e1: \"Estamos convencidos de que en un futuro pr\u00f3ximo la tutela del producto, es decir, la responsabilidad global de un producto en cada fase de su ciclo de vida, se impondr\u00e1 en la industria. Sobre todo, los envases no deben dejar ninguna huella en el medio ambiente y, por tanto, deben ser biodegradables\".<\/p>\n<p><em>La versi\u00f3n en ingl\u00e9s se puede encontrar <a href=\"https:\/\/www.procarton.com\/publication-news\/publications\">aqu\u00ed.<\/a><\/em><\/p>\n<p><em>Para ver el v\u00eddeo de la entrevista, haga clic en la siguiente imagen:<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La forma en que los productos afectan al comprador depende, entre otras cosas, del material del envase. As\u00ed lo demuestra un estudio realizado por la Universidad Justus Liebig de Giessen.<\/p>","protected":false},"author":1,"featured_media":242749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44,52],"tags":[51],"class_list":["post-242748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","category-sustainability","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cartons increase turnover! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/cartons-increase-turnover\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cartons increase turnover! - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"How products affect the buyer depends not least on the packaging material. 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