{"id":242484,"date":"2019-03-05T00:00:00","date_gmt":"2019-03-05T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/double-top-interview-with-marie-falk\/"},"modified":"2021-11-05T18:07:56","modified_gmt":"2021-11-05T18:07:56","slug":"double-top-interview-with-marie-falk","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/double-top-interview-with-marie-falk\/","title":{"rendered":"Double Top - Entrevista con Marie Falk"},"content":{"rendered":"<p><strong>La dise\u00f1adora sueca Marie Falk ha sido la primera persona en ser doblemente ganadora del Pro Carton Young Designer Awards. Su innovadora soluci\u00f3n de envasado Save the Trip sigui\u00f3 a su propuesta ganadora en el concurso anual de 2017. <\/strong><\/p>\n<p>Estad\u00edsticamente, ten\u00eda menos de un 1% de posibilidades de volver a ganar (hubo 4 ganadores y m\u00e1s de 400 participantes), pero est\u00e1 claro que tiene un verdadero talento para detectar oportunidades y convertirlas en soluciones pr\u00e1cticas de cart\u00f3n. Nos pusimos al d\u00eda con ella para saber qu\u00e9 hace ahora y su experiencia como doble ganadora.<\/p>\n<p>\"Save the Trip fue concebido para divertir y alimentar a los j\u00f3venes viajeros. El envase combina aperitivos saludables con juegos y crucigramas para hacer m\u00e1s entretenidos los viajes largos, y est\u00e1 fabricado \u00edntegramente en cart\u00f3n, lo que significa que es f\u00e1cil de aplastar y reciclar\", dice Marie.<\/p>\n<p>\"El encargo consist\u00eda en replantear los envases de los alimentos para hacerlos m\u00e1s divertidos, agradables y atractivos para los ni\u00f1os. La inspiraci\u00f3n para mi concepto proviene de mi propia experiencia. Cuando viajamos estamos totalmente en manos de las estaciones de servicio o tiendas de conveniencia, y las \u00fanicas opciones suelen ser las comidas r\u00e1pidas, lo que significa que a menudo acabas con envases hechos de m\u00faltiples materiales, de los que tienes que deshacerte en alg\u00fan sitio. Fue estupendo trabajar con el cart\u00f3n, ya que es un material muy vers\u00e1til y, por supuesto, respetuoso con el medio ambiente\".<\/p>\n<p>Al ganar por segunda vez, coment\u00f3: \"\u00a1Fue irreal! A diferencia de 2017, cuando form\u00e9 parte de un equipo que trabaj\u00f3 en el dise\u00f1o ganador, este a\u00f1o lo hice todo yo: la idea original, el dise\u00f1o estructural, los gr\u00e1ficos, las maquetas y la documentaci\u00f3n. Cuando me di cuenta de que estaba de nuevo en la final, supe que hab\u00eda hecho algo realmente bueno. Pens\u00e9 que volver a ganar no era una opci\u00f3n, simplemente disfrut\u00e9 participando y me sent\u00ed muy satisfecho de poder revivirlo todo una vez m\u00e1s\".<\/p>\n<p>Marie se ha perdido, al menos temporalmente, en la industria del embalaje y trabaja como dise\u00f1adora en el importante fabricante escandinavo de escaleras Eurostair AB, en Karlstad. Eurostair dise\u00f1a y fabrica escaleras de caracol a medida, escaleras y pelda\u00f1os rectos, rejillas, plataformas, rampas modulares y escaleras para la mayor\u00eda de las aplicaciones. Marie sigue de cerca las tendencias en el dise\u00f1o de envases y comenta lo siguiente sobre el debate actual en torno a los residuos de envases y pl\u00e1sticos: \"Necesitamos envases que sean f\u00e1ciles de reciclar. Sin embargo, aunque la mayor\u00eda de la gente cree que son los propios envases los que son malos para el medio ambiente, lo que realmente necesitamos son envases que ayuden a atajar el desperdicio de alimentos\".<\/p>\n<p>Y a\u00f1adi\u00f3: \"Si se observan los envases en general hoy en d\u00eda, muchos son dif\u00edciles de vaciar y tienen un embalaje exterior excesivo. Son voluminosos y a menudo se fabrican con m\u00faltiples materiales que complican el reciclaje. Tenemos que replantearnos: las marcas tienen que pensar en envases que tengan un claro enfoque medioambiental. Tambi\u00e9n tenemos que animar a los clientes a reciclar m\u00e1s y necesitamos que los propietarios de las marcas sean m\u00e1s transparentes en su labor medioambiental.\"<\/p>\n<p>Por \u00faltimo, Marie dio algunos consejos a otros estudiantes que no est\u00e9n seguros de c\u00f3mo les puede beneficiar participar en los premios: \"Tener este reconocimiento es una gran sensaci\u00f3n y los premios me ayudaron a establecer muchos contactos en el mundo de los negocios y fue una gran adici\u00f3n a mi CV. Tambi\u00e9n debo agradecer a Pro Carton y a los anfitriones de mis visitas - Iggesund, Graphic Packaging, Mets\u00e4 y MMP - su amable hospitalidad y su visi\u00f3n de sus operaciones, fue realmente inolvidable\".<\/p>","protected":false},"excerpt":{"rendered":"<p>La dise\u00f1adora sueca Marie Falk ha sido la primera persona en ser doblemente ganadora del Pro Carton Young Designer Awards. Su innovadora soluci\u00f3n de envasado Save the Trip sigui\u00f3 a su propuesta ganadora en el concurso anual de 2017.<\/p>","protected":false},"author":1,"featured_media":242485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-242484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double Top \u2013 Interview with Marie Falk - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/double-top-interview-with-marie-falk\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Double Top \u2013 Interview with Marie Falk - 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