{"id":242480,"date":"2019-03-05T00:00:00","date_gmt":"2019-03-05T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/what-does-pro-carton-do\/"},"modified":"2021-12-06T15:24:48","modified_gmt":"2021-12-06T15:24:48","slug":"what-does-pro-carton-do","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/what-does-pro-carton-do\/","title":{"rendered":"\u00bfQu\u00e9 hace Pro Carton?"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_two_third  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>Esperamos que conozca las principales actividades que Pro Carton lleva a cabo como parte de nuestra tarea de promover los beneficios de los envases de cart\u00f3n y del cart\u00f3n, pero puede que no conozca algunas de las otras actividades en las que Pro Carton se involucra y pensamos que podr\u00eda ser interesante compartir algunas de ellas con usted.<\/strong><\/p>\n<p>El a\u00f1o pasado, las principales actividades que llevamos a cabo fueron el lanzamiento del programa educativo de las escuelas TICCIT en toda Europa, un proyecto de investigaci\u00f3n sobre el consumo en el que se entrevist\u00f3 a 7.000 compradores, la publicaci\u00f3n de la revista Pro Carton y el estudio Comparison of Plastics and Cartons y, por supuesto, la organizaci\u00f3n del European Carton Excellence Awards y el Pro Carton Young Designers Awards. Si no est\u00e1 al tanto de ninguno de ellos, visite nuestro sitio web para obtener m\u00e1s informaci\u00f3n.<\/p>\n<p>Adem\u00e1s, Pro Carton es invitado regularmente a hablar en conferencias y exposiciones en toda Europa. El a\u00f1o pasado hablamos en eventos celebrados en Espa\u00f1a, Italia, Austria, Alemania, Pa\u00edses Bajos, Letonia, Francia, Suecia y el Reino Unido. Uno de los momentos m\u00e1s destacados fue la presentaci\u00f3n de Horst Bittermann en la Conferencia Smithers Pira sobre Sostenibilidad en el Envasado, celebrada en octubre, a la que asistieron m\u00e1s de 200 propietarios de marcas y minoristas de alto nivel en Barcelona. Algunos de estos eventos est\u00e1n organizados por las asociaciones nacionales de la ECMA. Pro Carton coopera con las Asociaciones Nacionales en una variedad de proyectos (incluyendo exposiciones, publicidad y patrocinio de eventos) proporcionando apoyo financiero y pr\u00e1ctico. Uno de los m\u00e1s importantes es la exposici\u00f3n anual Fachpack en Nuremberg, que atrae a unos 45.000 visitantes cada a\u00f1o. FFI (la asociaci\u00f3n alemana del cart\u00f3n) y Pro Carton volver\u00e1n a tener un stand conjunto en 2019.<\/p>\n<p>Los paquetes \"ganadores\" del Excellence Awards se exponen en otras ferias de toda Europa, incluso si no exponemos en la feria, ya que enviamos los productos y el material de exposici\u00f3n para que aparezcan en la feria. Una derivaci\u00f3n del principal Young Designers Award son los concursos de j\u00f3venes dise\u00f1adores a nivel nacional que pretendemos organizar en cinco pa\u00edses este a\u00f1o.<\/p>\n<p>Pro Carton est\u00e1 en contacto con otras asociaciones comerciales para garantizar que los intereses de los miembros est\u00e9n bien representados y nos mantenemos cerca de lo que ocurre pol\u00edticamente y que puede afectar a nuestra industria. Por supuesto, Pro Carton trabaja muy estrechamente con ECMA, pero tambi\u00e9n con otras asociaciones internacionales como CEPI (Confederaci\u00f3n de Industrias Papeleras Europeas), CITPA (Confederaci\u00f3n Internacional de Convertidores de Papel y Cart\u00f3n en Europa), Two Sides (que hace campa\u00f1a en nombre de toda la industria papelera) y Pack2Go, as\u00ed como con organizaciones m\u00e1s lejanas como el Paper Packaging Council de Estados Unidos (que origin\u00f3 el programa TICCIT).<\/p>\n<p>Pro Carton lleva a cabo una activa campa\u00f1a de relaciones p\u00fablicas para promocionar las ventajas de los envases y el cart\u00f3n. En los medios de comunicaci\u00f3n tradicionales, el a\u00f1o pasado obtuvimos casi 200 piezas de cobertura en 17 pa\u00edses diferentes y eso es s\u00f3lo los art\u00edculos de los que tenemos conocimiento. Los miembros pueden encontrar ejemplos de algunos de los art\u00edculos y noticias en el \u00c1rea de Miembros de nuestro sitio web. Tambi\u00e9n nos encontrar\u00e1n publicando regularmente en las redes sociales, especialmente en Facebook, Twitter y LinkedIn. \u00bfSab\u00edas que tambi\u00e9n tenemos un sitio dedicado a los J\u00f3venes Dise\u00f1adores Award? Aunque nuestro n\u00famero de seguidores ha aumentado de forma espectacular, queremos animar a todo el mundo a que siga y comparta los mensajes que Pro Carton emite, por lo que estamos llevando a cabo una campa\u00f1a espec\u00edfica en las redes sociales para seguir aumentando nuestro alcance en 2019.<\/p>\n<p>Nuestro sitio web es una mina de informaci\u00f3n y se actualiza peri\u00f3dicamente con las noticias del sector, as\u00ed como con los art\u00edculos de nuestros boletines y todos los informes y estudios, que pueden descargarse en la secci\u00f3n de Publicaciones. La informaci\u00f3n que contiene es para que la utilice todo el mundo y hemos tratado de ofrecerla en formatos de f\u00e1cil visualizaci\u00f3n y acceso: hay flipbooks y ahora jpgs de las infograf\u00edas para que pueda utilizarlas en sus comunicaciones.<\/p>\n<p>En 2019 completaremos la actualizaci\u00f3n de nuestro informe de Datos Medioambientales, uno de cuyos resultados ser\u00e1 una huella de carbono revisada que, estoy seguro, reflejar\u00e1 los movimientos positivos que el sector est\u00e1 realizando para ser a\u00fan m\u00e1s respetuoso con el medio ambiente.<\/p>\n<p>Nuestra principal tarea es, sin embargo, seguir difundiendo nuestro mensaje de que el cart\u00f3n es renovable, reciclable y biodegradable - verdaderamente sostenible - y el ejemplo perfecto de la econom\u00eda circular en la pr\u00e1ctica y, al hacerlo, animar a los propietarios de marcas y a los minoristas a elegir el cart\u00f3n siempre y cuando sea posible. Pro Carton - Envases para un mundo mejor.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_two_third  avia-builder-el-last\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-3  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"600\" height=\"400\" class='wp-image-242482 avia-img-lazy-loading-not-242482 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1.jpg\" alt='' title='actividad de collage en casa'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1.jpg 600w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1-300x200.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1-18x12.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/collage-activity-home-1-328x219.jpg 328w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Esperamos que conozca las principales actividades que Pro Carton lleva a cabo como parte de nuestra tarea de promover los beneficios de los envases de cart\u00f3n y del cart\u00f3n, pero puede que no conozca algunas de las otras actividades en las que Pro Carton se involucra y pensamos que podr\u00eda ser interesante compartir algunas de ellas con usted.<\/p>","protected":false},"author":1,"featured_media":242481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,241,77,242,52],"tags":[45],"class_list":["post-242480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-legislation","category-national-activities","category-procarton","category-sustainability","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does Pro Carton do? 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