{"id":242472,"date":"2018-11-23T00:00:00","date_gmt":"2018-11-23T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/london-student-scoops-national-packaging-design-competition\/"},"modified":"2021-11-05T18:05:15","modified_gmt":"2021-11-05T18:05:15","slug":"london-student-scoops-national-packaging-design-competition","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/london-student-scoops-national-packaging-design-competition\/","title":{"rendered":"Un estudiante londinense gana el concurso nacional de dise\u00f1o de envases"},"content":{"rendered":"<p><strong>El ganador de un concurso nacional de dise\u00f1o -dirigido por Pro Carton y su hom\u00f3logo en el Reino Unido, BPIF Cartons- que promueve el talento joven en la industria del envasado, ha sido revelado como el estudiante de la Universidad de Ravensbourne, Bilaal Khan.<\/strong><\/p>\n<p>Cada a\u00f1o, Pro Carton, la asociaci\u00f3n europea de cart\u00f3n y envases de cart\u00f3n, reta a los dise\u00f1adores del Reino Unido a desarrollar un formato de envase innovador a partir de cart\u00f3n. El ganador de este a\u00f1o de los J\u00f3venes Dise\u00f1adores del Reino Unido Award recogi\u00f3 el codiciado premio por su \"kit de comida vegana\" que aprovecha la creciente tendencia de los consumidores de kits de comida y alternativas a la carne.<\/p>\n<p>La popularidad del veganismo se ha disparado en los \u00faltimos a\u00f1os, con 3,5 millones de brit\u00e1nicos que optan por una dieta basada en plantas, a menudo como resultado de la preocupaci\u00f3n por el medio ambiente. El aumento del n\u00famero de personas que siguen dietas ecol\u00f3gicas tambi\u00e9n implica un aumento de la demanda de envases ecol\u00f3gicos, y se necesitan nuevos conceptos de envasado para un mercado creciente de consumidores que valoran la sostenibilidad por encima de todo.<\/p>\n<p>La propuesta ganadora de Bilaal se centr\u00f3 en la creaci\u00f3n de un envase de cart\u00f3n que fuera f\u00e1cil de usar para el consumidor y que requiriera un m\u00ednimo de materiales. Hablando de su dise\u00f1o, dijo: \"En muchos kits de comida, el alimento simplemente cae al fondo del envase. Fue una frustraci\u00f3n que me inspir\u00f3 a crear este nuevo e innovador formato. El dise\u00f1o triangular restringe el movimiento de los ingredientes y reduce la cantidad de material necesario. El cart\u00f3n es la forma de envasado m\u00e1s sostenible y es la opci\u00f3n natural para este producto\".<\/p>\n<p>El premio fue presentado por Tony Hitchin, director general de Pro Carton, y Jon Clark, director general de BPIF Cartons, en una ceremonia de entrega de premios en la Universidad de Ravensbourne -una universidad londinense especializada en dise\u00f1o y medios de comunicaci\u00f3n- el viernes 23 de noviembre de 2018.<\/p>\n<p>El Pro Carton Young Designers Award es uno de los principales concursos anuales de j\u00f3venes talentos de Europa para el dise\u00f1o de envases. Tambi\u00e9n juega un papel pionero en la promoci\u00f3n de la sostenibilidad, ya que se centra exclusivamente en el dise\u00f1o de cart\u00f3n, un material que es verdaderamente sostenible al ser renovable, reciclable y biodegradable.<\/p>","protected":false},"excerpt":{"rendered":"<p>El ganador de un concurso nacional de dise\u00f1o -dirigido por Pro Carton y su hom\u00f3logo en el Reino Unido, BPIF Cartons- que promueve el talento joven en la industria del envasado, ha sido revelado como el estudiante de la Universidad de Ravensbourne, Bilaal Khan.<\/p>","protected":false},"author":1,"featured_media":242464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77,242],"tags":[],"class_list":["post-242472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-activities","category-procarton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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