{"id":242420,"date":"1970-01-01T00:00:00","date_gmt":"1969-12-31T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/paperboard-is-replacing-plastic-to-reduce-climate-impact-2\/"},"modified":"2021-11-26T18:56:40","modified_gmt":"2021-11-26T18:56:40","slug":"paperboard-is-replacing-plastic-to-reduce-climate-impact-2","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/paperboard-is-replacing-plastic-to-reduce-climate-impact-2\/","title":{"rendered":"El cart\u00f3n sustituye al pl\u00e1stico para reducir el impacto clim\u00e1tico"},"content":{"rendered":"<p>\"Cuando nuestro proveedor de tarjetas, Megacard, nos sugiri\u00f3 que pod\u00edamos fabricar nuestras tarjetas de regalo con cart\u00f3n y reducir as\u00ed dr\u00e1sticamente su impacto ambiental, nos pareci\u00f3 evidente el cambio\", explica Anna Marcusson, responsable de producto de las tarjetas de regalo en SF Bio.<\/p>\n<p>\"En lenguaje llano, significa que estamos eliminando el uso de 10 toneladas de PVC al a\u00f1o al eliminar el pl\u00e1stico y sustituirlo por tarjetas hechas con Invercote de Iggesund Paperboard\", contin\u00faa.<\/p>\n<p>La sustituci\u00f3n del pl\u00e1stico por un material no f\u00f3sil es una tendencia clara, sobre todo en el sector de los envases. Cambiar el pl\u00e1stico f\u00f3sil por un material alternativo como el cart\u00f3n reduce el impacto clim\u00e1tico de las empresas. Sin embargo, cambiar una infraestructura establecida lleva tiempo, sobre todo si significa que hay que redise\u00f1ar el envase, modificar o sustituir el equipo de envasado y afectar a la distribuci\u00f3n desde el fabricante hasta el consumidor. La empresa alimentaria brit\u00e1nica Iceland ha atra\u00eddo la atenci\u00f3n de muchos con su promesa de eliminar el pl\u00e1stico de sus envases en cinco a\u00f1os. Muchas personas con experiencia en materia de envases afirman que cinco a\u00f1os es un plazo bastante corto teniendo en cuenta los retos a los que se enfrenta Iceland.<\/p>\n<p>A la luz de estos factores, el cambio de IKEA y SF Bio se ha producido muy r\u00e1pidamente, y hay razones para creer que muchas m\u00e1s empresas seguir\u00e1n su ejemplo.<\/p>\n<p>\"Como el formato de las tarjetas es id\u00e9ntico, es f\u00e1cil hacer el cambio. Aparte del propio proceso de producci\u00f3n de las tarjetas, hay que modificar muy pocos componentes de los equipos existentes en las empresas. Por tanto, se trata de un paso muy sencillo en comparaci\u00f3n con el redise\u00f1o de una soluci\u00f3n de embalaje de pl\u00e1stico, en el que hay que modificar l\u00edneas de embalaje complejas y totalmente automatizadas\", explica Johan Gran\u00e5s, responsable de sostenibilidad de Iggesund Paperboard, que particip\u00f3 estrechamente en el desarrollo de la soluci\u00f3n que finalmente eligi\u00f3 IKEA.<\/p>\n<p>Otro ejemplo de esta tendencia del sector de los envases es Apple, donde los desarrolladores de envases se centran en reducir el uso del pl\u00e1stico. As\u00ed se desprende de la Estrategia de Papel y Embalaje de Apple, que la empresa public\u00f3 en octubre de 2017. Entre otras cosas, el informe detalla c\u00f3mo Apple logr\u00f3 reducir el contenido de pl\u00e1stico del embalaje del iPhone 7 en un 84% en comparaci\u00f3n con el del iPhone 6s.<\/p>\n<p>El altavoz inteligente de Apple, HomePod, lanzado a principios de 2018, es un claro ejemplo de este enfoque. Una construcci\u00f3n de cart\u00f3n incre\u00edblemente compleja con cierres mantiene el cable del altavoz en su sitio y tambi\u00e9n hay una configuraci\u00f3n para asegurar el enchufe.<\/p>\n<p>\"Hace diez a\u00f1os, cualquier fabricante habr\u00eda resuelto este problema con el pl\u00e1stico\", dice Gran\u00e5s. \"Pero ahora estamos viendo una y otra vez c\u00f3mo las empresas est\u00e1n invirtiendo fuertemente para crear soluciones alternativas en cart\u00f3n, no solo Apple sino muchas, muchas otras\".<\/p>\n<p>Gran\u00e5s se preocupa de decir que el pl\u00e1stico sigue siendo un material importante en el mercado de los envases de hoy y de ma\u00f1ana. Los envases tradicionales de cart\u00f3n para alimentos suelen necesitar una barrera de pl\u00e1stico para crear un sello que proteja contra la grasa, la humedad y los aromas. Hacer la construcci\u00f3n del envase con cart\u00f3n y luego crear la barrera con un revestimiento de pl\u00e1stico lo m\u00e1s fino posible es ya un buen ejemplo de buena gesti\u00f3n de materiales.<\/p>\n<p>\"El desarrollo de materiales pl\u00e1sticos sin f\u00f3siles se est\u00e1 produciendo muy r\u00e1pidamente y preveo que pronto tendremos biopl\u00e1sticos con un contenido cada vez menor de f\u00f3siles, lo que reducir\u00e1 significativamente el impacto clim\u00e1tico de los envases alimentarios en particular\", concluye Gran\u00e5s.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Iggesund<\/strong><br \/>\nIggesund Paperboard forma parte del grupo sueco de la industria forestal Holmen, una de las 100 empresas m\u00e1s sostenibles del mundo que figuran en el \u00edndice del Pacto Mundial de las Naciones Unidas. Iggesund factura algo m\u00e1s de 500 millones de euros y su producto estrella, Invercote, se vende en m\u00e1s de 100 pa\u00edses. La empresa tiene dos familias de marcas, Invercote e Incada, ambas posicionadas en la gama alta de sus respectivos segmentos. Desde 2010, Iggesund ha invertido m\u00e1s de 380 millones de euros para aumentar su eficiencia energ\u00e9tica y reducir las emisiones f\u00f3siles de su producci\u00f3n.<\/p>\n<p>Iggesund y el Grupo Holmen comunican todas sus emisiones de carbono f\u00f3sil al Carbon Disclosure Project. Los datos medioambientales forman parte de un informe anual que cumple con el nivel m\u00e1s alto de informes de sostenibilidad de la Global Reporting Initiative. Iggesund se fund\u00f3 como f\u00e1brica de hierro en 1685, pero lleva m\u00e1s de 50 a\u00f1os fabricando cart\u00f3n. Las dos f\u00e1bricas, situadas en el norte de Suecia y en el norte de Inglaterra, emplean a 1.500 personas.<\/p>\n<p><strong>M\u00e1s informaci\u00f3n:<\/strong><\/p>\n<p>Staffan Sj\u00f6berg<br \/>\nDirector de Relaciones P\u00fablicas<br \/>\n<a href=\"mailto:staffan.sjoberg@iggesund.com\">staffan.sjoberg@iggesund.com<\/a><\/p>\n<p>Iggesund Paperboard<br \/>\nSE-825 80 Suecia<br \/>\nTel: +4665028256<br \/>\nM\u00f3vil: +46703064800<br \/>\n<a href=\"http:\/\/www.iggesund.com\" target=\"_blank\" rel=\"noopener\">www.iggesund.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\"Cuando nuestro proveedor de tarjetas, Megacard, nos sugiri\u00f3 que pod\u00edamos fabricar nuestras tarjetas de regalo con cart\u00f3n y reducir as\u00ed dr\u00e1sticamente su impacto ambiental, nos pareci\u00f3 evidente el cambio\", explica Anna Marcusson, responsable de producto de las tarjetas de regalo en SF Bio.<\/p>","protected":false},"author":1,"featured_media":269532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-242420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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