{"id":242397,"date":"2018-12-04T00:00:00","date_gmt":"2018-12-04T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/conference-backs-circular-economy\/"},"modified":"2021-11-05T18:08:50","modified_gmt":"2021-11-05T18:08:50","slug":"conference-backs-circular-economy","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/conference-backs-circular-economy\/","title":{"rendered":"La conferencia apuesta por la econom\u00eda circular"},"content":{"rendered":"<p><strong>Pro Carton es invitado a presentar en una serie de eventos de la industria durante el a\u00f1o. Recientemente, Horst Bittermann, Presidente de Pro Carton, habl\u00f3 en la Conferencia Europea sobre Sostenibilidad en el Envasado y se uni\u00f3 a la mesa redonda ese mismo d\u00eda. La conferencia atrajo a m\u00e1s de 300 personas de toda la cadena de suministro, incluyendo minoristas, los principales propietarios de marcas, proveedores y asociaciones.<\/strong><\/p>\n<p>El tema principal era c\u00f3mo reducir, o incluso evitar, el vertido de pl\u00e1sticos y c\u00f3mo prevenir el horrible escenario del pl\u00e1stico en nuestra cadena alimentaria en el futuro.<\/p>\n<p>En la mesa redonda participaron representantes de Unilever, Coca Cola, Pepsico, Danone y Mars, que volvieron a dejar claro que una econom\u00eda circular que funcione de verdad es la clave para alcanzar los objetivos de sostenibilidad de los envases.  El Sr. Bittermann reiter\u00f3 que el material basado en la fibra es el medio de envasado ideal, ya que es renovable, biodegradable y totalmente reciclable y, lo que es m\u00e1s importante, se recicla en grandes cantidades, ya que se reciclan m\u00e1s de 801 toneladas de envases de papel. El Sr. Bittermann demostr\u00f3 adem\u00e1s que el envase sostenible es ya un diferenciador clave en los estantes y que impulsa las decisiones de los consumidores, citando la evidencia del estudio de investigaci\u00f3n de 7.000 consumidores que Pro Carton hab\u00eda llevado a cabo.  A\u00f1adi\u00f3 que tambi\u00e9n hab\u00eda muchos ejemplos reales en la sala de exposiciones que mostraban c\u00f3mo los envases sostenibles basados en fibra est\u00e1n sustituyendo a otros materiales menos respetuosos con el medio ambiente.<\/p>\n<p>La conferencia se ha convertido ya en un evento anual consolidado para todos los interesados en la sostenibilidad de los envases y el pr\u00f3ximo a\u00f1o volver\u00e1 a celebrarse en Barcelona del 12 al 14 de noviembre de 2019.<\/p>\n<p>Entre los asistentes a la conferencia de 2018 se encontraban representantes de estas empresas:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-200504\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/brands.jpg\" alt=\"\" width=\"1727\" height=\"899\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Recientemente, Horst Bittermann, presidente de Pro Carton, intervino en la conferencia Sustainability in Packaging Europe y particip\u00f3 en la mesa redonda que tuvo lugar ese mismo d\u00eda.<\/p>","protected":false},"author":1,"featured_media":242399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[37],"class_list":["post-242397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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