{"id":242386,"date":"2018-10-18T00:00:00","date_gmt":"2018-10-17T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/"},"modified":"2021-11-26T18:55:41","modified_gmt":"2021-11-26T18:55:41","slug":"neuromarketing-leads-to-better-packaging-design","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/neuromarketing-leads-to-better-packaging-design\/","title":{"rendered":"El neuromarketing conduce a un mejor dise\u00f1o de los envases"},"content":{"rendered":"<p><strong>\u00bfC\u00f3mo puede el neuromarketing -que utiliza combinaciones de t\u00e9cnicas de medici\u00f3n biom\u00e9trica para analizar las reacciones de los consumidores- ser una herramienta que haga m\u00e1s eficiente el desarrollo de envases? Las respuestas las dar\u00e1n Iggesund Paperboard y Tobii Pro, l\u00edder mundial en el campo del seguimiento ocular, en seminarios exclusivos dirigidos a los clientes de ambas empresas.<\/strong><\/p>\n<p>\"Con el seguimiento ocular se puede medir la atenci\u00f3n visual de los clientes y su experiencia con el dise\u00f1o de los envases, y se pueden hacer pruebas antes de la producci\u00f3n para asegurarse de obtener el resultado deseado y captar la atenci\u00f3n del consumidor en la tienda. La mayor\u00eda de las decisiones de los compradores se toman en la tienda, por lo que captar la atenci\u00f3n y el inter\u00e9s del comprador a trav\u00e9s de formatos de envase eficaces es clave en un panorama de mercado competitivo\", explica Ali Farokhian, que dirige el equipo de consultor\u00eda de investigaci\u00f3n Tobii Pro Insight en Tobii. \"Equivocarse puede resultar bastante caro, tanto en forma de costes directos al tener que rehacer los dise\u00f1os y el material como, por supuesto, en forma de p\u00e9rdida de ingresos\".<\/p>\n<p>Iggesund Paperboard es el fabricante de los cartones de alta calidad Invercote e Incada, las dos marcas m\u00e1s fuertes del mercado europeo del cart\u00f3n. Tobii Pro es una divisi\u00f3n del Grupo Tobii y comenz\u00f3 desarrollando hardware de seguimiento ocular para la investigaci\u00f3n en 2001 y luego creci\u00f3 hasta suministrar una gama de herramientas desde el hardware -de escritorio y wearable-, el software y la nube, a la consultor\u00eda de investigaci\u00f3n Tobii Pro Insight, que es el socio de proyectos de Iggesund. Se centran en el estudio de la atenci\u00f3n visual para ayudar a las empresas a entender el comportamiento humano en situaciones como la percepci\u00f3n de los consumidores de los envases.<\/p>\n<p>\"Los consumidores suelen funcionar con el piloto autom\u00e1tico, as\u00ed que la cuesti\u00f3n clave es c\u00f3mo llegar a un dise\u00f1o que capte la atenci\u00f3n y el inter\u00e9s de forma relevante, persuadiendo al consumidor para que se atreva a probar algo nuevo. En la b\u00fasqueda de la soluci\u00f3n \u00f3ptima, ofrecemos una poderosa herramienta\", contin\u00faa Ali.<\/p>\n<p>Iggesund no s\u00f3lo suministra cart\u00f3n, sino que tambi\u00e9n trabaja activamente para transmitir conocimientos sobre c\u00f3mo sacarle el m\u00e1ximo partido. Este proyecto conjunto es un paso m\u00e1s en la difusi\u00f3n de conocimientos sobre envases y materiales de envasado.<\/p>\n<p>\"Queremos que nuestros clientes sean conscientes de las posibilidades que tienen a su disposici\u00f3n en una fase temprana para que puedan evaluar varias alternativas de dise\u00f1o\", afirma Jonas Adler, Director de Desarrollo Comercial de Iggesund Paperboard.<\/p>\n<p>Combinar las mediciones de las impresiones visuales con las mediciones sensoriales de la h\u00e1ptica del envase -c\u00f3mo se experimenta cuando lo sostiene alguien- es ingenioso. El concepto psicol\u00f3gico llamado \"efecto dotaci\u00f3n\" -que nos cuesta deshacernos de las cosas que poseemos- tambi\u00e9n puede aplicarse a algo que tenemos en la mano. Cuanto m\u00e1s agradable es esa experiencia, m\u00e1s tiempo queremos seguir teni\u00e9ndolo en la mano.<\/p>\n<p>\"A menudo escuchamos de los clientes que una de las razones por las que eligen Invercote es la experiencia que tienen cuando tienen un envase en la mano\", contin\u00faa Jonas Adler. \"Acogemos con gran satisfacci\u00f3n las oportunidades de medir esto, porque hasta ahora la retroalimentaci\u00f3n ha sido principalmente de boca en boca. Ahora podemos medir realmente las diferencias h\u00e1pticas entre los materiales\".<\/p>\n<p>La Universidad de Clemson, en Carolina del Sur (EE UU), ofrece un programa educativo de alto nivel en materia de envases. La universidad ha construido all\u00ed un laboratorio equipado con herramientas de seguimiento ocular de Tobii Pro, un entorno de tienda donde se pueden probar tipos de envases.<\/p>\n<p>\"El uso del seguimiento ocular dar\u00e1 lugar a un dise\u00f1o m\u00e1s orientado al consumidor\", explica Andrew Hurley, profesor asociado de la Universidad de Clemson. \"Con ello me refiero a un envase que facilite a los consumidores encontrar m\u00e1s r\u00e1pidamente el producto adecuado y nos permita encontrar con mayor rapidez y eficacia los productos que satisfacen nuestras necesidades\".<\/p>\n<p>Los seminarios sobre neuromarketing y su utilidad en el desarrollo y evaluaci\u00f3n de envases se celebrar\u00e1n inicialmente en Par\u00eds, Londres, Tokio y San Francisco.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Iggesund<\/strong><\/p>\n<p>Iggesund Paperboard forma parte del grupo sueco de la industria forestal Holmen, una de las 100 empresas m\u00e1s sostenibles del mundo que figuran en el \u00edndice del Pacto Mundial de las Naciones Unidas. Iggesund factura algo m\u00e1s de 500 millones de euros y su producto estrella, Invercote, se vende en m\u00e1s de 100 pa\u00edses. La empresa tiene dos familias de marcas, Invercote e Incada, ambas posicionadas en la gama alta de sus respectivos segmentos. Desde 2010, Iggesund ha invertido m\u00e1s de 380 millones de euros para aumentar su eficiencia energ\u00e9tica y reducir las emisiones f\u00f3siles de su producci\u00f3n.<\/p>\n<p>Iggesund y el Grupo Holmen comunican todas sus emisiones de carbono f\u00f3sil al Carbon Disclosure Project. Los datos medioambientales forman parte de un informe anual que cumple con el nivel m\u00e1s alto de informes de sostenibilidad de la Global Reporting Initiative. Iggesund se fund\u00f3 como f\u00e1brica de hierro en 1685, pero lleva m\u00e1s de 50 a\u00f1os fabricando cart\u00f3n. Las dos f\u00e1bricas, situadas en el norte de Suecia y en el norte de Inglaterra, emplean a 1.500 personas.<\/p>\n<p><strong>M\u00e1s informaci\u00f3n:<\/strong><\/p>\n<p>Staffan Sj\u00f6berg<br \/>\nDirector de Relaciones P\u00fablicas<br \/>\n<a href=\"mailto:staffan.sjoberg@iggesund.com\">staffan.sjoberg@iggesund.com<\/a><\/p>\n<p>Iggesund Paperboard<br \/>\nSE-825 80 Suecia<br \/>\nTel: +4665028256<br \/>\nM\u00f3vil: +46703064800<br \/>\n<a href=\"http:\/\/www.iggesund.com\" target=\"_blank\" rel=\"noopener\">www.iggesund.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo puede el neuromarketing -que utiliza combinaciones de t\u00e9cnicas de medici\u00f3n biom\u00e9trica para analizar las reacciones de los consumidores- ser una herramienta que haga m\u00e1s eficiente el desarrollo de envases? Las respuestas las dar\u00e1n Iggesund Paperboard y Tobii Pro, l\u00edder mundial en el campo del seguimiento ocular, en seminarios exclusivos dirigidos a los clientes de ambas empresas.<\/p>","protected":false},"author":1,"featured_media":269532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-242386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing leads to better packaging design - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/neuromarketing-leads-to-better-packaging-design\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing leads to better packaging design - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"How can neuromarketing \u2013 using combinations of biometric measuring techniques to analyse consumer reactions \u2013 be a tool that makes packaging development more efficient? The answers will be supplied by Iggesund Paperboard and Tobii Pro, a global leader in the field of eye tracking, in exclusive seminars targeted at both companies\u2019 customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/neuromarketing-leads-to-better-packaging-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-17T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T18:55:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2017\/11\/Iggesund-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"901\" \/>\n\t<meta property=\"og:image:height\" content=\"1273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Neuromarketing leads to better packaging design\",\"datePublished\":\"2018-10-17T23:00:00+00:00\",\"dateModified\":\"2021-11-26T18:55:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/\"},\"wordCount\":793,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Iggesund-Logo.png\",\"articleSection\":[\"Pro Carton Member News\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/\",\"name\":\"Neuromarketing leads to better packaging design - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Iggesund-Logo.png\",\"datePublished\":\"2018-10-17T23:00:00+00:00\",\"dateModified\":\"2021-11-26T18:55:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Iggesund-Logo.png\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Iggesund-Logo.png\",\"width\":901,\"height\":1273},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/neuromarketing-leads-to-better-packaging-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neuromarketing leads to better packaging design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El neuromarketing conduce a un mejor dise\u00f1o de los envases - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/es\/neuromarketing-leads-to-better-packaging-design\/","og_locale":"es_ES","og_type":"article","og_title":"Neuromarketing leads to better packaging design - Pro Carton","og_description":"How can neuromarketing \u2013 using combinations of biometric measuring techniques to analyse consumer reactions \u2013 be a tool that makes packaging development more efficient? The answers will be supplied by Iggesund Paperboard and Tobii Pro, a global leader in the field of eye tracking, in exclusive seminars targeted at both companies\u2019 customers.","og_url":"https:\/\/www.procarton.com\/es\/neuromarketing-leads-to-better-packaging-design\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2018-10-17T23:00:00+00:00","article_modified_time":"2021-11-26T18:55:41+00:00","og_image":[{"width":901,"height":1273,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2017\/11\/Iggesund-Logo.png","type":"image\/png"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Escrito por":"esterling@admin","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"Neuromarketing leads to better packaging design","datePublished":"2018-10-17T23:00:00+00:00","dateModified":"2021-11-26T18:55:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/"},"wordCount":793,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2017\/11\/Iggesund-Logo.png","articleSection":["Pro Carton Member News"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/","url":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/","name":"El neuromarketing conduce a un mejor dise\u00f1o de los envases - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2017\/11\/Iggesund-Logo.png","datePublished":"2018-10-17T23:00:00+00:00","dateModified":"2021-11-26T18:55:41+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2017\/11\/Iggesund-Logo.png","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2017\/11\/Iggesund-Logo.png","width":901,"height":1273},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/neuromarketing-leads-to-better-packaging-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"Neuromarketing leads to better packaging design"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/es\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts\/242386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/comments?post=242386"}],"version-history":[{"count":2,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts\/242386\/revisions"}],"predecessor-version":[{"id":267337,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts\/242386\/revisions\/267337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/media\/269532"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/media?parent=242386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/categories?post=242386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/tags?post=242386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}