{"id":242346,"date":"2018-06-15T00:00:00","date_gmt":"2018-06-14T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-excellence-awards-hear-from-the-judges\/"},"modified":"2021-11-05T18:10:35","modified_gmt":"2021-11-05T18:10:35","slug":"the-excellence-awards-hear-from-the-judges","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/the-excellence-awards-hear-from-the-judges\/","title":{"rendered":"Los Excellence Awards: escuche al jurado"},"content":{"rendered":"<p><strong>El jurado se ha reunido y la tensi\u00f3n va en aumento, pero los finalistas no se conocer\u00e1n hasta principios de agosto.  Pero aqu\u00ed tenemos un adelanto de las primeras reflexiones del jurado inmediatamente despu\u00e9s de su reuni\u00f3n:<\/strong><\/p>\n<ul>\n<li>Satkar Gidda, de la consultora internacional de dise\u00f1o de marcas y envases SiebertHead, presidente del jurado: <em>\"Me gustan especialmente varios ejemplos en los que la originalidad del pensamiento estaba ah\u00ed. Se puede combinar eso con la creatividad para crear una expresi\u00f3n realmente maravillosa de dise\u00f1o de envases y una pieza de comunicaci\u00f3n con el consumidor. La originalidad del pensamiento era grande y la atenci\u00f3n al detalle es a\u00fan m\u00e1s impresionante que antes\".<\/em><\/li>\n<li>La dise\u00f1adora Susanne Lippitsch est\u00e1 de acuerdo: <em>\"Tambi\u00e9n estoy de acuerdo en que es incre\u00edble que siempre se vean dise\u00f1os realmente nuevos, siempre hay algo que no se ha visto antes. Me gusta el reto de todos los a\u00f1os y estoy muy satisfecho con el n\u00famero de grandes participaciones\".<\/em><\/li>\n<li>Lotte Krekels, del distribuidor Carrefour, B\u00e9lgica: <em>\"Siempre es una sorpresa por la cantidad de creatividad. Se puede ver la tendencia a salvar el planeta, a una forma de pensar m\u00e1s sostenible. Lo sientes realmente con todas las entradas que dicen que reducimos el pl\u00e1stico, que tenemos otra soluci\u00f3n en lugar del pl\u00e1stico. Es bonito y creativo\".<\/em><\/li>\n<li>Andrea Bottan, compradora estrat\u00e9gica regional de Nestl\u00e9: <em>\"Para m\u00ed era la primera vez, as\u00ed que fue una experiencia nueva. Me impresion\u00f3 la variedad de envases, la mayor\u00eda de los cuales, de hecho, nunca hab\u00eda visto en las tiendas. En general, el nivel era muy alto\".<\/em><\/li>\n<\/ul>\n<p>Tony Hitchin, Director General de Pro Carton, dijo: \"<em>Creo que el debate entre los miembros del jurado fue a\u00fan m\u00e1s animado que el a\u00f1o pasado.  Hubo un buen n\u00famero de candidaturas en todas las categor\u00edas de productos, aunque no es de extra\u00f1ar que la confiter\u00eda y los art\u00edculos de lujo fueran los que atrajeron el mayor n\u00famero de candidaturas.  Es realmente dif\u00edcil seleccionar a los finalistas y a los ganadores, ya que todas las candidaturas tienen algo que destacar.  Pero los jueces siempre acaban llegando a un consenso sobre cu\u00e1les son los mejores entre los mejores\".<\/em><\/p>\n<p>Horst Bittermann, el nuevo Presidente de Pro Carton coment\u00f3:\u00a0<em>\"La Award es el acontecimiento m\u00e1s importante de nuestro sector porque muestra cada a\u00f1o toda la diversidad de la industria europea del cart\u00f3n y el envase. Por ello, desarrollamos constantemente la Award, y esta vez hemos revisado las categor\u00edas para reflejar mejor los segmentos reales del mercado.\"<\/em><\/p>\n<p>a\u00f1adi\u00f3 Horst:\u00a0<em>\"El cart\u00f3n es un material de envasado que favorece las ventas y contribuye a la protecci\u00f3n del medio ambiente al reducir los da\u00f1os del producto envasado y los residuos alimentarios. El cart\u00f3n, como material, se produce a partir de recursos renovables, es biodegradable y casi completamente reciclable: todas estas caracter\u00edsticas encarnan la econom\u00eda del reciclaje por la que deber\u00edamos luchar en todos los \u00e1mbitos.\"<\/em><\/p>\n<p><strong>Toda la cadena de suministro se une a la votaci\u00f3n<\/strong><\/p>\n<p>Una vez anunciados los finalistas, a principios de agosto, podr\u00e1s opinar emitiendo tu voto en la p\u00e1gina de votaci\u00f3n p\u00fablica en www.procarton.com.  Puedes ver las ideas m\u00e1s innovadoras que ofrece el mercado del cart\u00f3n plegable, votar y compartir tus favoritas entre tus amigos y colegas.  Y un afortunado votante ganar\u00e1 un iPad Air.<\/p>","protected":false},"excerpt":{"rendered":"<p>El jurado se ha sentado y la tensi\u00f3n aumenta, pero los finalistas no se revelar\u00e1n hasta principios de agosto.  Pero aqu\u00ed tenemos un adelanto de las primeras opiniones del jurado.<\/p>","protected":false},"author":1,"featured_media":242341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-242346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Excellence Awards \u2013 hear from the judges - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/the-excellence-awards-hear-from-the-judges\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Excellence Awards \u2013 hear from the judges - 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