{"id":242332,"date":"2018-06-16T00:00:00","date_gmt":"2018-06-15T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/welcome-to-the-new-president\/"},"modified":"2021-11-05T18:09:59","modified_gmt":"2021-11-05T18:09:59","slug":"welcome-to-the-new-president","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/welcome-to-the-new-president\/","title":{"rendered":"Bienvenida al nuevo presidente"},"content":{"rendered":"<p><strong>En la Asamblea General de Pro Carton celebrada el 8 de junio de 2018, Roland Rex dej\u00f3 formalmente el cargo de Presidente de la asociaci\u00f3n despu\u00e9s de ocho a\u00f1os en el puesto y Horst Bittermann fue debidamente elegido como su sustituto. Roland ha liderado la organizaci\u00f3n magn\u00edficamente durante su per\u00edodo en el cargo habiendo sido responsable de muchos cambios y fue el catalizador detr\u00e1s de la controvertida campa\u00f1a \"los envases de cart\u00f3n no crean residuos de pl\u00e1stico\" que se ha convertido en la base de la postura de marketing bastante franca de Pro Carton.<\/strong><\/p>\n<p>Horst Bittermann tiene una distinguida trayectoria profesional que incluye 3 a\u00f1os en la banca privada y 15 a\u00f1os en el comercio minorista en una variedad de funciones de alto nivel en ventas y marketing. Lleg\u00f3 a la industria del envasado hace diez a\u00f1os y ahora es responsable del equipo de marketing de MM Karton, as\u00ed como de dirigir el enfoque de gesti\u00f3n de cuentas clave de la empresa en los sectores de bienes de consumo, farmac\u00e9utico y minorista. Su experiencia en el marketing cl\u00e1sico, la comunicaci\u00f3n y la investigaci\u00f3n ser\u00e1 un activo importante para Pro Carton en el futuro.<br \/>\nHorst dijo lo siguiente sobre su nuevo papel:<br \/>\n\"Estoy encantado de ser el Presidente de Pro Carton en este momento tan emocionante para la industria del cart\u00f3n. Pro Carton es la voz del cart\u00f3n y de las cajas plegables - la opci\u00f3n natural de los envases. Creo que tenemos que comunicar la naturaleza sostenible de nuestros productos a\u00fan m\u00e1s intensamente, m\u00e1s alto y m\u00e1s claro a los propietarios de marcas y minoristas y, en \u00faltima instancia, a los consumidores finales.<br \/>\nEl envase tiene que cumplir tres funciones principales, las 3 P. Proteger el producto, promover su venta y proteger el medio ambiente. Los envases de cart\u00f3n plegables ofrecen un aspecto premium y natural en las estanter\u00edas y son un medio muy llamativo. Los envases de cart\u00f3n no dejan cicatrices duraderas en el medio ambiente, sino que ayudan a protegerlo reduciendo los da\u00f1os al producto o el desperdicio de alimentos.<br \/>\nEl cart\u00f3n se fabrica a partir de fuentes renovables, es biodegradable y se puede reciclar pr\u00e1cticamente en su totalidad, y es la personificaci\u00f3n de la econom\u00eda circular.<br \/>\nEstoy plenamente convencido de que el cart\u00f3n y los envases plegables ser\u00e1n los ganadores en la pr\u00f3xima d\u00e9cada y que Pro Carton puede desempe\u00f1ar un papel importante en la consecuci\u00f3n de ese \u00e9xito.\"<\/p>","protected":false},"excerpt":{"rendered":"<p>En la Asamblea General de Pro Carton del 8 de junio de 2018, Roland Rex dej\u00f3 formalmente de ser presidente de la asociaci\u00f3n tras ocho a\u00f1os en el cargo y Horst Bittermann fue debidamente elegido como su sustituto.<\/p>","protected":false},"author":1,"featured_media":242333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[242],"tags":[45],"class_list":["post-242332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procarton","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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