{"id":242327,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/are-you-one-of-europes-best\/"},"modified":"2021-11-05T18:27:47","modified_gmt":"2021-11-05T18:27:47","slug":"are-you-one-of-europes-best","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/are-you-one-of-europes-best\/","title":{"rendered":"\u00bfEs usted uno de los mejores de Europa?"},"content":{"rendered":"<p><strong>El European Carton Excellence Award 2018 - \u00a1inscr\u00edbase ahora!<\/strong><\/p>\n<p>El European Carton Excellence Award, el premio m\u00e1s prestigioso de Europa para los envases de cart\u00f3n, ya est\u00e1 abierto a la participaci\u00f3n. Aqu\u00ed se destacan cada a\u00f1o las mejores y m\u00e1s exitosas ideas de envasado. Los envases de cart\u00f3n est\u00e1n ganando terreno en todo el mundo. Las soluciones exitosas hechas de cart\u00f3n est\u00e1n definiendo el futuro en pr\u00e1cticamente todas las \u00e1reas. El cart\u00f3n no s\u00f3lo es uno de los materiales m\u00e1s sostenibles, sino que tambi\u00e9n es uno de los mejores para comunicar los valores de la marca, ya sea para las marcas de lujo o para los productos cotidianos.<\/p>\n<p>El a\u00f1o pasado, los organizadores, Pro Carton y ECMA, cambiaron el nombre del concurso por el de Excelencia Europea del Cart\u00f3n Award. El nuevo nombre comunica claramente lo que son los premios y el nombre fue bien recibido por todos, especialmente por los medios de comunicaci\u00f3n.<\/p>\n<p>As\u00ed que presente sus envases m\u00e1s innovadores y distintivos antes del 17 de mayo de 2018. Todos los socios de la cadena de suministro est\u00e1n invitados a participar: fabricantes de cart\u00f3n, convertidores de cart\u00f3n, dise\u00f1adores, propietarios de marcas y el comercio minorista.<\/p>\n<h2 class=\"content_h2\">NUEVO 2018: LAS CATEGOR\u00cdAS<\/h2>\n<p>Hemos revisado las categor\u00edas para reflejar mejor la divisi\u00f3n del mercado y reconocer la creatividad estructural tanto como las cualidades est\u00e9ticas de los envases. Queremos mostrar los mejores envases de cart\u00f3n producidos tanto en cart\u00f3n reciclado como en fibra virgen:<\/p>\n<ul>\n<li>Alimentos y bebidas secas (incluyendo t\u00e9, caf\u00e9, refrescos, cerveza y vino)<\/li>\n<li>Alimentos congelados y refrigerados<\/li>\n<li>Alimentos r\u00e1pidos\/de conveniencia (incluidos los vasos de papel)<\/li>\n<li>Confiter\u00eda<\/li>\n<li>Productos de lujo (por ejemplo, licores y vinos espumosos, cuidados de belleza, regalos)<\/li>\n<li>Sanidad y farmacia<\/li>\n<li>No alimentario<\/li>\n<li>Save the Planet: packs que han contribuido significativamente a ayudar al medio ambiente<\/li>\n<li>Material innovador: cart\u00f3n de nuevo desarrollo o sustrato de papel<\/li>\n<\/ul>\n<p>Adem\u00e1s de los dos premios generales: El Carton of the Year y el Award del p\u00fablico, que tras el \u00e9xito del a\u00f1o pasado se ha convertido en un elemento habitual del concurso.<\/p>\n<p>Los finalistas y la votaci\u00f3n del p\u00fablico se anunciar\u00e1n a principios de agosto. Los ganadores recibir\u00e1n sus trofeos en la Gala Award durante el Congreso de la ECMA el 20 de septiembre, que este a\u00f1o se celebra en la bella ciudad de Riga (Letonia).<\/p>\n<p>Con su participaci\u00f3n, presentar\u00e1 su creatividad a toda Europa y se beneficiar\u00e1 de la enorme atenci\u00f3n que recibe el premio cada a\u00f1o. Adem\u00e1s, hay una amplia gama de apoyo de marketing: cobertura de prensa nacional e internacional, medios de comunicaci\u00f3n social, marketing electr\u00f3nico, v\u00eddeos, fotos, relaciones p\u00fablicas comerciales, sitio web, folletos y, por supuesto, certificados y trofeos para los ganadores y subcampeones.<\/p>\n<p><a href=\"https:\/\/www.procarton.com\/awards\/carton-excellence-award\/2018\/marketing\"><strong>Marketing: &gt;&gt; 20 buenas razones para entrar<\/strong><\/a><br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/carton-excellence-award\/2018\/public-award\/\"><strong>Votaci\u00f3n p\u00fablica &gt;&gt; Lo mejor de lo mejor<\/strong><\/a><br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/carton-excellence-award\/2018\/faqs_and_rules\/\"><strong>Preguntas frecuentes y reglas &gt;&gt; \u00a1Entra ahora!<\/strong><\/a><\/p>\n<p><em>Escuche las palabras de Alberto Luca, presidente de Lucaprint, sobre la obtenci\u00f3n del Carton of the Year en 2017\u00a0<strong><a href=\"https:\/\/www.youtube.com\/watch?time_continue=16&amp;v=FQTqwWcI2N0\">&gt;&gt; V\u00cdDEO<\/a><\/strong><\/em><\/p>\n<p><em>Tony Hitchin, Director General de Pro Carton: \"Hemos establecido el nuevo enfoque de la categor\u00eda para garantizar que los Awards sean representativos de lo que se ve en los estantes. Esperamos que este a\u00f1o haya m\u00e1s inscripciones en el mercado de masas, y un equilibrio de inscripciones en cart\u00f3n de fibra reciclada y virgen que refleje mejor el mercado\"<\/em><\/p>\n<p><em>Roland Rex. Presidente de Pro Carton: \"Es nuestro deseo permanecer lo m\u00e1s cerca posible del mercado, reflejando su din\u00e1mica, el desarrollo continuo de nuevas soluciones en la industria de los envases y el cart\u00f3n.\"<\/em><\/p>\n<p><em>Jean- Francois Roche, Presidente de la ECMA: \"La European Carton Excellence Award ha sido testigo de un aumento constante de la atenci\u00f3n en toda Europa. Aqu\u00ed se encuentran algunas de las mejores y m\u00e1s innovadoras ideas en materia de envases\".<\/em><\/p>\n<p><a href=\"mailto:mcewen@procarton.com\"><em>Estaremos encantados de responder a cualquier pregunta:<\/em><\/a><br \/>\n<a href=\"mailto:mcewen@procarton.com\"><em>Pro Carton, Suzanne Mc Ewen<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El European Carton Excellence Award 2018 - \u00a1inscr\u00edbase ahora!<\/p>","protected":false},"author":1,"featured_media":242328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-242327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are you one of Europe\u00b4s Best? - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/are-you-one-of-europes-best\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you one of Europe\u00b4s Best? 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