{"id":242321,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-new-ecma-president-speaks\/"},"modified":"2021-11-05T18:11:17","modified_gmt":"2021-11-05T18:11:17","slug":"the-new-ecma-president-speaks","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/the-new-ecma-president-speaks\/","title":{"rendered":"Habla el nuevo presidente de la ECMA"},"content":{"rendered":"<p><strong>Pro Carton organiz\u00f3 una entrevista con el nuevo presidente de ECMA para un art\u00edculo en Folding Carton Industry. Jean-Fran\u00e7ois Roche es el vicepresidente de ventas de envases de consumo en Europa de Graphic Packaging International, es un franc\u00e9s exuberante con una visi\u00f3n clara para liderar la ECMA en la pr\u00f3xima d\u00e9cada. Aqu\u00ed est\u00e1 una versi\u00f3n abreviada de lo que Jean-Fran\u00e7ois ten\u00eda que decir:<\/strong><\/p>\n<p>\"ECMA representa a 500 productores de cart\u00f3n en todo el EEE, incluyendo aproximadamente 70% del total del mercado europeo de cart\u00f3n por volumen y una fuerza de trabajo actual de alrededor de 45.000 personas.<br \/>\nECMA es muy optimista sobre la salud actual y a corto plazo de la industria europea del cart\u00f3n. La creciente demanda de soluciones de envasado sostenibles por parte de los consumidores est\u00e1 colocando a los fabricantes de cart\u00f3n en una posici\u00f3n fuerte, lo que a su vez est\u00e1 acelerando la innovaci\u00f3n en el desarrollo de envases.<\/p>\n<p>La industria se mantuvo estable en 2015 y 2016, seguida de un crecimiento alentador de alrededor de 2,5% en todo el sector en 2017. Esto no muestra signos de desaceleraci\u00f3n en 2018 y, de hecho, parece que se est\u00e1 acelerando, con muchos usuarios finales considerando el cambio al cart\u00f3n para apoyar las iniciativas de sostenibilidad. Los sectores que muestran el mayor crecimiento en la demanda de cart\u00f3n incluyen la comida para llevar, los productos frescos y la salud y la belleza.<\/p>\n<p>Sin embargo, para cimentar realmente el \u00e9xito a largo plazo, especialmente a la luz de la creciente atenci\u00f3n que se presta a los envases y su posici\u00f3n como recurso valioso en los medios de comunicaci\u00f3n, los fabricantes deben trabajar junto con el gobierno y la industria del reciclaje para educar al p\u00fablico sobre los envases y fomentar la inversi\u00f3n en una mejor infraestructura de reprocesamiento de residuos.<\/p>\n<p>Fundamentalmente, el envase en general est\u00e1 en el punto de mira, por lo que tenemos que asegurarnos de que estamos contando claramente nuestra historia positiva como industria. Esto significa que hay que llevar a cabo varias actividades; debemos asegurar nuestro apoyo a la recogida selectiva de residuos, la educaci\u00f3n de los j\u00f3venes en el valor de los envases y el cart\u00f3n y la provisi\u00f3n de directrices para el dise\u00f1o y el uso de los envases de cart\u00f3n.<\/p>\n<p>La sostenibilidad es mucho m\u00e1s que la capacidad de reciclaje; en lugar de intentar sustituir un material por otro, hay que hacer hincapi\u00e9 en la mejora de la infraestructura de reprocesamiento de residuos y en el uso de los sustratos adecuados para los trabajos adecuados. Una mayor educaci\u00f3n del p\u00fablico y de los medios de comunicaci\u00f3n sobre estos temas es vital para el \u00e9xito de las iniciativas de sostenibilidad.<\/p>\n<p>La colaboraci\u00f3n entre los fabricantes de todos los materiales de la industria de los envases, el gobierno y la industria del reciclaje tambi\u00e9n es importante para mejorar la situaci\u00f3n de la sostenibilidad en Europa en su conjunto, creando una fuerte voz combinada para presionar por la inversi\u00f3n en infraestructuras.<\/p>\n<p>Me gustar\u00eda que mi legado en la ECMA fuera ayudar a que el cart\u00f3n se convierta en el campe\u00f3n de los envases sostenibles, ofreciendo una opci\u00f3n positiva para los consumidores en lugar de la \"opci\u00f3n menos negativa\". Tambi\u00e9n me dedico a asegurar que ECMA est\u00e1 ah\u00ed para todos los fabricantes de cart\u00f3n y que las voces de los miembros locales indirectos son escuchadas. \"<\/p>","protected":false},"excerpt":{"rendered":"<p>Jean-Fran\u00e7ois Roche es el vicepresidente de ventas de envases de consumo en Europa de Graphic Packaging International, es un franc\u00e9s exuberante con una visi\u00f3n clara para liderar la ECMA en la pr\u00f3xima d\u00e9cada.<\/p>","protected":false},"author":1,"featured_media":242322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-242321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The New ECMA President speaks - 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