{"id":242311,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/from-the-gms-desk\/"},"modified":"2021-11-05T18:10:48","modified_gmt":"2021-11-05T18:10:48","slug":"from-the-gms-desk","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/from-the-gms-desk\/","title":{"rendered":"Desde el escritorio del GM"},"content":{"rendered":"<p>Han sido unos meses llenos de acontecimientos desde nuestro bolet\u00edn de Navidad. La reacci\u00f3n contra los residuos de pl\u00e1stico no ha disminuido y, como consecuencia, parece tener un efecto positivo en el mercado del cart\u00f3n, ya que los propietarios de marcas y los minoristas buscan revisar sus opciones de envasado. Espero que todos nuestros miembros directos e indirectos est\u00e9n viendo los beneficios. Por supuesto, hemos visto una variedad de declaraciones y decisiones pol\u00edticas tomadas tanto por los gobiernos como por los minoristas, siendo quiz\u00e1s la promesa de Iceland Frozen Foods de eliminar completamente el pl\u00e1stico de su propia gama de etiquetas la m\u00e1s dram\u00e1tica. Tambi\u00e9n hemos visto la puesta en marcha del primer pasillo sin pl\u00e1stico en los Pa\u00edses Bajos y estoy seguro de que habr\u00e1 m\u00e1s.<br \/>\nSin embargo, es importante que sigamos promocionando las ventajas del cart\u00f3n, ya que todav\u00eda existe cierto desconocimiento entre los grupos de consumidores. Un estudio, ciertamente realizado en el Reino Unido, donde la comprensi\u00f3n de la sostenibilidad es probablemente menor que en otros pa\u00edses, mostr\u00f3 que un n\u00famero preocupantemente alto de personas segu\u00eda pensando que los envases de papel provocaban una reducci\u00f3n de los bosques. Como la mayor\u00eda de los lectores sabr\u00e1n, los bosques europeos crecen el equivalente a 1.500 campos de f\u00fatbol cada d\u00eda.<br \/>\nLas inscripciones para el concurso Pro Carton Young Designers Award se abrieron hace algunas semanas y ya hemos recibido casi 100 inscripciones, mucho m\u00e1s que antes. Este a\u00f1o hemos duplicado el n\u00famero de ganadores, por lo que 4 afortunados j\u00f3venes dise\u00f1adores tendr\u00e1n la oportunidad de visitar la moderna f\u00e1brica de Mets\u00e4 Board en Finlandia y tambi\u00e9n el principal convertidor de cart\u00f3n de Europa, Mayr Melnhof Packaging en Austria. Nuestro agradecimiento a ambas organizaciones por su generoso patrocinio.<br \/>\nEn el Carton Excellence Awards hemos cambiado algunas de las categor\u00edas para reflejar m\u00e1s fielmente la divisi\u00f3n del tonelaje en el mercado y, con suerte, fomentar m\u00e1s participaciones en el mercado de masas. Aunque es bueno celebrar los acabados y efectos de alta calidad utilizados en el extremo superior del mercado, tambi\u00e9n debemos reconocer la innovaci\u00f3n estructural que se produce en los productos m\u00e1s cotidianos y esperamos que las nuevas categor\u00edas nos ayuden a hacerlo.<br \/>\nPor \u00faltimo, escribiremos por separado sobre el nuevo GDPR (Reglamento General de Protecci\u00f3n de Datos) que entra en vigor el 25 de mayo<sup>th<\/sup>. Por favor, aseg\u00farese de confirmar positivamente que desea seguir recibiendo nuestros correos, de lo contrario la nueva legislaci\u00f3n nos obliga a darle de baja, y eso ser\u00eda una pena.<br \/>\nMis mejores deseos<\/p>\n<p><a href=\"mailto:hitchin@procarton.com\"><em>Tony Hitchin<\/em><\/a><br \/>\n<em>Director General<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Han sido unos meses llenos de acontecimientos desde nuestro bolet\u00edn de Navidad. La reacci\u00f3n contra los residuos de pl\u00e1stico no ha disminuido y, como consecuencia, parece tener un efecto positivo en el mercado de los envases de cart\u00f3n, ya que los propietarios de marcas y los minoristas buscan revisar sus opciones de envasado.<\/p>","protected":false},"author":1,"featured_media":242303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44],"tags":[],"class_list":["post-242311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From the GM\u2019s desk - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/from-the-gms-desk\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the GM\u2019s desk - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been an eventful few months since our Christmas newsletter. 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