{"id":242290,"date":"2017-11-07T00:00:00","date_gmt":"2017-11-07T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/why-packaging-matters-to-millennials\/"},"modified":"2021-11-22T10:42:24","modified_gmt":"2021-11-22T10:42:24","slug":"why-packaging-matters-to-millennials","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/why-packaging-matters-to-millennials\/","title":{"rendered":"Por qu\u00e9 los envases son importantes para los millennials"},"content":{"rendered":"<p>Los millennials han superado a los baby boomers como grupo de consumidores m\u00e1s numeroso. C\u00f3mo afecta esto a los envases?<\/p>\n<p><a href=\"http:\/\/info.billerudkorsnas.com\/lets-not-forget-the-millennials\" target=\"_blank\" rel=\"noopener noreferrer\">Ver Jon Haag<\/a>Director de Consumer Insights en BillerudKorsn\u00e4s, explora c\u00f3mo los propietarios de marcas utilizan los envases para atraer a los consumidores milenarios.<\/p>\n<p>Las ideas de Jon se basan en la <a href=\"http:\/\/info.billerudkorsnas.com\/lets-not-forget-the-millennials\" target=\"_blank\" rel=\"noopener noreferrer\">Informe del panel de consumidores de BillerudKorn\u00e4s de 2017<\/a>que demuestran que:<\/p>\n<ul>\n<li>Los envases reciclables ocupan un lugar destacado en la agenda de los millennials<\/li>\n<li>Los millennials son m\u00e1s conscientes de lo que compran<\/li>\n<li>Los millennials est\u00e1n interesados en la personalizaci\u00f3n de los envases<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsn\u00e4s, as he explores how brand owners use packaging to attract millennial consumers. Jon\u2019s insights are based on the BillerudKorn\u00e4s Consumer Panel 2017 report, which show that: Recyclable packaging is high on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":263321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-242290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why packaging matters to millennials - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/why-packaging-matters-to-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why packaging matters to millennials - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsn\u00e4s, as he explores how brand owners use packaging to attract millennial consumers. Jon\u2019s insights are based on the BillerudKorn\u00e4s Consumer Panel 2017 report, which show that: Recyclable packaging is high on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/why-packaging-matters-to-millennials\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-07T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-22T10:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/08\/billerudkorsnas.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"196\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Why packaging matters to millennials\",\"datePublished\":\"2017-11-07T00:00:00+00:00\",\"dateModified\":\"2021-11-22T10:42:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\"},\"wordCount\":78,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/billerudkorsnas.webp\",\"articleSection\":[\"Pro Carton Member News\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\",\"name\":\"Why packaging matters to millennials - 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