{"id":242289,"date":"2017-11-07T00:00:00","date_gmt":"2017-11-07T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-design-competition-better-with-less-challenges-designers-to-create-more-environmentally-friendly-solutions\/"},"modified":"2021-11-22T10:42:17","modified_gmt":"2021-11-22T10:42:17","slug":"packaging-design-competition-better-with-less-challenges-designers-to-create-more-environmentally-friendly-solutions","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/packaging-design-competition-better-with-less-challenges-designers-to-create-more-environmentally-friendly-solutions\/","title":{"rendered":"El concurso de dise\u00f1o de envases \"Mejor con menos\" desaf\u00eda a los dise\u00f1adores a crear soluciones m\u00e1s ecol\u00f3gicas"},"content":{"rendered":"<p><strong>Mejor con menos - Reto de dise\u00f1o<\/strong> comienza el 6 de noviembre de 2017. El concurso internacional de dise\u00f1o de envases, organizado por Mets\u00e4 Board, tiene como objetivo encontrar nuevas soluciones de envasado para algunos de los tipos de envases de consumo m\u00e1s utilizados y de mayor crecimiento del mundo.<\/p>\n<p>Cada d\u00eda se consumen en el mundo miles de millones de envases de consumo, y a medida que la poblaci\u00f3n siga creciendo, tambi\u00e9n lo har\u00e1 el n\u00famero de envases. La gran cantidad de pl\u00e1stico que se utiliza en los envases es una preocupaci\u00f3n internacional, en parte porque en todo el mundo las entradas de residuos pl\u00e1sticos en los oc\u00e9anos ascienden anualmente a casi nueve millones de toneladas.<\/p>\n<p>Los envases seguir\u00e1n teniendo un papel importante en la protecci\u00f3n y promoci\u00f3n de los productos en el futuro, pero a medida que aumenta el consumo, es cada vez m\u00e1s importante desarrollar soluciones de envasado que permitan el uso de materiales renovables y no f\u00f3siles y un uso m\u00e1s inteligente de los recursos. Mets\u00e4 Board reconoce que los dise\u00f1adores de envases desempe\u00f1an un papel decisivo en este sentido y que el impacto medioambiental puede reducirse, por ejemplo, haciendo los envases m\u00e1s ligeros, utilizando materiales renovables y facilitando el reciclaje.<\/p>\n<p>\"El dise\u00f1o de los envases puede tener un gran impacto en el medio ambiente. Tenemos que idear nuevas soluciones y tener en cuenta a las generaciones futuras, y pensar en formas de crear mejores experiencias de consumo que generen menos impacto en el medio ambiente. Con este concurso, pretendemos contribuir al avance del dise\u00f1o de envases innovadores y sostenibles en el mundo\", afirma el presidente y miembro del jurado del concurso <strong>Cyril Drouet<\/strong>Director de Dise\u00f1o e Innovaci\u00f3n, Mets\u00e4 Board.<\/p>\n<p>El concurso ser\u00e1 evaluado por un jurado internacional, que incluye a varios expertos de renombre en dise\u00f1o de envases: <strong>Terri Goldstein<\/strong>profesional del dise\u00f1o de marcas y envases. <strong>Peter D\u00e9silets<\/strong>, estratega y especialista en aspectos de sostenibilidad de los envases. <strong>Marianne Rosner Klimchuk<\/strong>Experto en dise\u00f1o de envases y presidente del Departamento de V\u00edas de Comunicaci\u00f3n del Instituto Tecnol\u00f3gico de la Moda. <strong>Lars G. Wallentin<\/strong>dise\u00f1ador de envases que ha trabajado con marcas conocidas en todo el mundo y <strong>John B. Mahaffie<\/strong>, futurista con experiencia principal en soluciones de envasado del futuro.<\/p>\n<p>La inscripci\u00f3n est\u00e1 abierta desde el 6 de noviembre de 2017 hasta el 31 de marzo de 2018, en: ww.betterwithless.org. Se pueden dise\u00f1ar nuevas soluciones de envasado para envases de consumo, por ejemplo, comidas para llevar, comercio electr\u00f3nico, bienestar, cosm\u00e9ticos y envases de alimentos secos.<\/p>\n<p>El premio principal del concurso \"Better with Less - Design Challenge\" es de 10.000 euros. El concurso tambi\u00e9n est\u00e1 abierto a los estudiantes, y Mets\u00e4 Board ofrecer\u00e1 como premio adicional la oportunidad de realizar unas pr\u00e1cticas para un estudiante en su equipo de servicios de embalaje en Shangh\u00e1i. Los finalistas y los ganadores se anunciar\u00e1n durante la primavera de 2018.<\/p>\n<p>El concurso puede seguirse en las redes sociales con el hashtag #betterwithless<\/p>","protected":false},"excerpt":{"rendered":"<p>Cada d\u00eda se consumen en el mundo miles de millones de envases de consumo, y la cantidad va en aumento. El reto de dise\u00f1o \"Mejor con menos\" desaf\u00eda a los dise\u00f1adores de envases a crear soluciones de envasado funcionales y m\u00e1s respetuosas con el medio ambiente para los productos cotidianos. El jurado del concurso internacional incluye a renombrados expertos en dise\u00f1o de envases.<\/p>","protected":false},"author":1,"featured_media":259821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-242289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging design competition \u201cBetter with Less\u201d challenges designers to create more environmentally-friendly solutions - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/packaging-design-competition-better-with-less-challenges-designers-to-create-more-environmentally-friendly-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging design competition \u201cBetter with Less\u201d challenges designers to create more environmentally-friendly solutions - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Billions of consumer packages are consumed globally every day, and the amount is growing. 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