{"id":242267,"date":"2017-04-06T00:00:00","date_gmt":"2017-04-05T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/new-study-the-importance-of-sustainability-in-packaging\/"},"modified":"2021-11-05T18:29:51","modified_gmt":"2021-11-05T18:29:51","slug":"new-study-the-importance-of-sustainability-in-packaging","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/new-study-the-importance-of-sustainability-in-packaging\/","title":{"rendered":"Nuevo estudio: La importancia de la sostenibilidad en los envases"},"content":{"rendered":"<p><strong>Un nuevo estudio independiente de Smithers Pira, encargado por Pro Carton, entre los principales propietarios de marcas y minoristas en 5 mercados europeos clave ha mostrado una evidencia rotunda de la importancia de la sostenibilidad en los envases. Los cartones plegables fueron percibidos como los envases m\u00e1s sostenibles, pero todav\u00eda hay cierta confusi\u00f3n sobre toda la cuesti\u00f3n de la econom\u00eda circular y lo que hace que los envases sean sostenibles.\u00a0<\/strong><\/p>\n<p>\"Es interesante ver c\u00f3mo los beneficios medioambientales de los envases de cart\u00f3n han sido percibidos por nuestro p\u00fablico objetivo y estoy encantado de observar que nuestros puntos fuertes de renovabilidad y reciclabilidad son ahora bien apreciados\", dice Tony Hitchin, Director General de Pro Carton.<\/p>\n<p>El estudio se realiz\u00f3 en cinco mercados europeos: Alemania, Reino Unido, Francia, Italia y Espa\u00f1a. El objetivo de la investigaci\u00f3n era conocer las opiniones y actitudes de los principales propietarios de marcas y minoristas europeos sobre la sostenibilidad de los envases y su importancia para el negocio minorista. El principal trabajo de campo para este proyecto consisti\u00f3 en una serie de 100 entrevistas telef\u00f3nicas en profundidad con los principales responsables de la toma de decisiones.<\/p>\n<p>96% de los encuestados afirmaron que el uso de envases sostenibles era importante para su empresa, y algo m\u00e1s de la mitad (52%) dijo que era \"muy importante\" o \"cr\u00edtico\".<\/p>\n<p>\"Los principales criterios para que un envase se considere \"sostenible\" fueron (i) que sea un <strong>reciclable <\/strong>material (29.2%), (ii) que utiliza <strong>renovable <\/strong>y materiales abundantes (19,6%), (iii) que utiliza <strong>m\u00ednimo <\/strong>materiales ligeros (15,5%), (iv) que tiene un <strong>baja huella ambiental <\/strong>(8,2%) y (v) que sea biodegradable o compostable (5,1%)\", a\u00f1ade Adam Page, Director Global de Informes y Consultor\u00eda de Smithers Pira.<\/p>\n<p>Los mensajes clave de los propietarios de marcas y de los minoristas fueron:<\/p>\n<ul>\n<li>96% de todos los encuestados consideran que los envases sostenibles son importantes para su negocio. La reciclabilidad es el factor m\u00e1s importante: 81% lo consideran importante, 48% incluso dicen que es fundamental.<\/li>\n<li>Reciclable, renovable y ligero es lo que m\u00e1s cuenta en cuanto a los envases sostenibles.<\/li>\n<li>Un tercio de los encuestados considera que la sostenibilidad ya est\u00e1 bien integrada en sus pol\u00edticas, mientras que los dem\u00e1s afirman que su importancia aumenta constantemente.<\/li>\n<li>Se hace hincapi\u00e9 en la reducci\u00f3n del peso y los residuos de los envases como principales objetivos de sostenibilidad (y para reducir los costes).<\/li>\n<li>62% de los propietarios de marcas y minoristas esperan una necesidad creciente de sostenibilidad en los envases.<\/li>\n<li>El aumento de la concienciaci\u00f3n de los consumidores, as\u00ed como las pol\u00edticas gubernamentales y las autoridades locales, son los principales motores del crecimiento.<\/li>\n<li>Los cartones plegables se perciben como el envase primario m\u00e1s sostenible.<\/li>\n<li>Se critic\u00f3 que los pl\u00e1sticos son dif\u00edciles de reciclar, utilizan recursos no sostenibles y pueden contener sustancias qu\u00edmicas peligrosas.<\/li>\n<\/ul>\n<p>Si bien el informe sit\u00faa a los cartones plegables en una posici\u00f3n muy favorable, est\u00e1 claro que no todo el mundo tiene el mismo nivel de comprensi\u00f3n de lo que hace que un envase sea sostenible. El reciclaje se considera m\u00e1s importante que el uso de material renovable, pero no se puede tener un envase verdaderamente sostenible a menos que provenga de una fuente renovable. Est\u00e1 claro que los envases de papel cumplen ambos criterios (renovable y reciclable) y son el mejor ejemplo de un material de envasado que cumple los requisitos de una econom\u00eda circular.<\/p>\n<p>El conocimiento de los temas clave parece ser mayor en Alemania. M\u00e1s encuestados en Alemania reconocieron la importancia de utilizar materiales renovables que en los dem\u00e1s mercados y 90% clasific\u00f3 el cart\u00f3n como m\u00e1s sostenible que los pl\u00e1sticos r\u00edgidos o flexibles.<\/p>\n<p>\"Los envases de cart\u00f3n son realmente un ejemplo de envase 'cradle to cradle'. No se puede decir lo mismo de los envases a base de petr\u00f3leo\", continu\u00f3 el Sr. Hitchin. \"Si los especificadores de envases se toman en serio el deseo de tener un envase m\u00e1s sostenible, entonces tienen que empezar por utilizar un material sostenible siempre que sea posible. Ser\u00eda bueno pensar que el cart\u00f3n, por lo tanto, siempre ser\u00e1 la primera opci\u00f3n de los propietarios de marcas como medio de envasado\".<\/p>\n<p><em>Puede encontrar un resumen del estudio \"La importancia de la sostenibilidad en los envases\" en <a href=\"http:\/\/procarton.com\">www.procarton.com<\/a>\u00a0en ingl\u00e9s, alem\u00e1n, franc\u00e9s, italiano y espa\u00f1ol. Tambi\u00e9n puede solicitar gratuitamente el folleto impreso en ingl\u00e9s.<\/em><\/p>\n<p>Pedidos y otras consultas:<br \/>\n<a href=\"mailto:hitchin@procarton.com?subject=Pro%20Carton%20Study\">Tony Hitchin, Director General de Pro Carton<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Un nuevo estudio independiente de Smithers Pira, encargado por Pro Carton, entre los principales propietarios de marcas y minoristas en 5 mercados europeos clave ha mostrado una evidencia rotunda de la importancia de la sostenibilidad en los envases. Los cartones plegables fueron percibidos como los envases m\u00e1s sostenibles, pero todav\u00eda hay cierta confusi\u00f3n sobre toda la cuesti\u00f3n de la econom\u00eda circular y lo que hace que los envases sean sostenibles.<\/p>","protected":false},"author":1,"featured_media":242268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,52],"tags":[],"class_list":["post-242267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Study: The Importance of Sustainability in Packaging - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/new-study-the-importance-of-sustainability-in-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Study: The Importance of Sustainability in Packaging - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"A new independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key European markets has shown resounding evidence of the importance of sustainability in packaging. 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