{"id":242243,"date":"2017-02-14T00:00:00","date_gmt":"2017-02-14T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/commentary-from-the-new-general-manager\/"},"modified":"2021-11-05T18:30:31","modified_gmt":"2021-11-05T18:30:31","slug":"commentary-from-the-new-general-manager","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/commentary-from-the-new-general-manager\/","title":{"rendered":"Comentarios del nuevo Director General"},"content":{"rendered":"<p><strong>Una de las funciones clave de Pro Carton es promover los beneficios de los envases y el cart\u00f3n, y no podr\u00edamos tener mejores credenciales medioambientales. Sin embargo, creo que tenemos que ser m\u00e1s directos a la hora de comunicar nuestro mensaje a todos nuestros mercados objetivo clave.<\/strong><br \/>\n<strong>El a\u00f1o pasado iniciamos una nueva campa\u00f1a de relaciones p\u00fablicas en Alemania basada en el principio \"Los envases de cart\u00f3n no generan residuos de pl\u00e1stico\", que obtuvo una gran cobertura medi\u00e1tica. Creo que tenemos que transmitir este tipo de mensaje un poco m\u00e1s provocador.<\/strong><\/p>\n<p>Recuerdo haber escuchado a John Kerry, el Secretario de Estado de los Estados Unidos, hacer un discurso en video el a\u00f1o pasado en la misma l\u00ednea, dijo \"Necesitamos su ayuda. Como consumidores deber\u00edamos comprar productos en envases reciclados (reciclables) y reducir la cantidad de pl\u00e1stico que utilizamos en nuestra huella de carbono global\". Aunque el pl\u00e1stico tiene su lugar en la sociedad actual, creo que nunca deber\u00eda utilizarse para envasar cuando se puede emplear un material m\u00e1s sostenible, como el cart\u00f3n.<\/p>\n<p>Hablando de eso, \u00bfhas visto el art\u00edculo del peri\u00f3dico The Times (Reino Unido) del mes pasado? El titular era sencillamente \"He visto el futuro y est\u00e1 lleno de cajas\" y, aunque se refer\u00eda principalmente al cart\u00f3n ondulado, defend\u00eda con firmeza, en general, las \"cajas de cart\u00f3n\", como las denominaba la escritora; incluso lleg\u00f3 a decir que \"si volviera a tener tiempo, buscar\u00eda una carrera en el dise\u00f1o de productos, especializada en envases\".<\/p>\n<p>No es una mala jueza.<\/p>\n<p>Envases de cart\u00f3n: envases para un mundo mejor.<\/p>\n<p><em><a href=\"mailto:hitchin@procarton.com\">TONY HITCHIN Director General de Pro Carton<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las funciones clave de Pro Carton es promover los beneficios de los envases y el cart\u00f3n, y no podr\u00edamos tener mejores credenciales medioambientales. Sin embargo, creo que tenemos que ser m\u00e1s directos a la hora de comunicar nuestro mensaje a todos nuestros mercados objetivo clave. El a\u00f1o pasado iniciamos una nueva campa\u00f1a de relaciones p\u00fablicas en Alemania basada en el principio \"Los envases de cart\u00f3n no generan residuos de pl\u00e1stico\", que obtuvo una gran cobertura medi\u00e1tica. Creo que tenemos que transmitir este tipo de mensaje ligeramente m\u00e1s provocador.<\/p>","protected":false},"author":1,"featured_media":242244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,242],"tags":[45],"class_list":["post-242243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-procarton","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commentary from the new General Manager - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/commentary-from-the-new-general-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commentary from the new General Manager - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"One of the key roles of Pro Carton is to promote the benefits of cartons &amp; cartonboard and we could hardly have better environmental credentials. 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