{"id":242212,"date":"2016-08-18T00:00:00","date_gmt":"2016-08-17T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pro-carton-ecma-award-2016-the-finalists\/"},"modified":"2021-11-05T18:31:10","modified_gmt":"2021-11-05T18:31:10","slug":"pro-carton-ecma-award-2016-the-finalists","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/pro-carton-ecma-award-2016-the-finalists\/","title":{"rendered":"Premio Pro Carton ECMA 2016 - \u00a1los finalistas!"},"content":{"rendered":"<p><strong>La 20\u00aa edici\u00f3n de Pro Carton ECMA Award bati\u00f3 un nuevo r\u00e9cord de participaci\u00f3n. El envase es cada vez m\u00e1s importante como instrumento de marketing y la sostenibilidad es casi siempre un elemento central de la marca. El 15 de septiembre de 2016 se entregar\u00e1n los premios en un entorno festivo en el Congreso ECMA en Antibes\/Juan-les-Pins, Francia. Todos los finalistas, junto con fotos y breves descripciones, est\u00e1n disponibles en <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/\">www.procarton.com<\/a> - \u00a1para ver y compartir en las redes sociales!<\/strong><\/p>\n<p>Este a\u00f1o, los envases de cart\u00f3n como instrumento de marketing y la forma m\u00e1s sostenible de envasado dominaron el Pro Carton ECMA Award, que cont\u00f3 con m\u00e1s participantes que nunca. \"Los valores internos, en particular, fueron las grandes caracter\u00edsticas de los finalistas. Las ingeniosas construcciones proporcionaron escenarios de producto y conveniencia completamente nuevos.<\/p>\n<p>Los jueces de todas las secciones de la cadena de suministro quedaron impresionados por las ideas, a veces sorprendentes, pero siempre convincentes: Satkar Gidda (<a href=\"http:\/\/sieberthead.com\/\" target=\"_blank\" rel=\"noopener\">SiebertCabeza<\/a>presidente del jurado) se encarg\u00f3 del dise\u00f1o y la comercializaci\u00f3n, junto con Susanne Lippitsch (<a href=\"http:\/\/www.sl-design.at\/\" target=\"_blank\" rel=\"noopener\">Dise\u00f1o SL<\/a>) y Wilfried Duivenvoorden (<a href=\"http:\/\/www.unilever.com\">Unilever<\/a>) para las marcas. Lotte Krekels (<a href=\"http:\/\/www.carrefour.eu\/\" target=\"_blank\" rel=\"noopener\">Carrefour<\/a>) contribuy\u00f3 con las perspectivas del comercio minorista, Peter Strahlendorf (<a href=\"http:\/\/www.newbusiness.at\/\" target=\"_blank\" rel=\"noopener\">Editores \"New Business<\/a>\") representaron al mercado y a los consumidores. Peter Klein Sprokkelhorst actu\u00f3 como asesor del jurado en lo que respecta a la delicadeza t\u00e9cnica de las candidaturas presentadas.<\/p>\n<p>Los ganadores de las siete categor\u00edas principales se seleccionar\u00e1n entre los finalistas de cada categor\u00eda, al igual que el \"Carton of the Year\" y el \"M\u00e1s Innovador\" y \"Sostenible\" Awards. Puede encontrar im\u00e1genes y breve informaci\u00f3n sobre todos los finalistas en <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/\">www.procarton.com<\/a> - pero no se limite a mirar, por favor, tambi\u00e9n comparta y comente:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119403\" style=\"width: 705px!important;\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/finalists.jpg\" alt=\"Finalistas Pro Carton ECMA Award\" width=\"705\" height=\"1784\" \/><\/a><\/p>\n<p><em>El 15 de septiembre de 2016, los premios se entregar\u00e1n en un entorno festivo en el Congreso de la ECMA en Antibes\/Juan-les-Pins, Francia. Todos los resultados se publicar\u00e1n en <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/\">www.procarton.com<\/a> a medianoche: con breves v\u00eddeos de las deliberaciones del jurado -por primera vez de forma individual para todos los ganadores y finalistas del premio-, fotos impresas y comentarios del jurado, as\u00ed como las historias de \u00e9xito.<\/em><\/p>\n<p><em>D\u00edganos cu\u00e1l es su favorito personal para el Pro Carton ECMA Award: todo lo que tiene que hacer es enviar un correo electr\u00f3nico a <a href=\"mailto:mcewen@procarton.com\">mcewen@procarton.com<\/a>. Se sortear\u00e1 un premio entre los que hayan elegido un ganador, y se podr\u00e1n ganar los cartones premiados con su contenido.<\/em><\/p>\n<p><em>Como siempre, el Award 2017 se abrir\u00e1 en febrero, siendo el 25 de mayo de 2017 la fecha l\u00edmite de inscripci\u00f3n.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La 20\u00aa edici\u00f3n de Pro Carton ECMA Award bati\u00f3 un nuevo r\u00e9cord de participaci\u00f3n. El envase es cada vez m\u00e1s importante como instrumento de marketing y la sostenibilidad es casi siempre un elemento central de la marca.<\/p>","protected":false},"author":1,"featured_media":242214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-242212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pro Carton ECMA Award 2016 \u2013 the finalists! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/pro-carton-ecma-award-2016-the-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton ECMA Award 2016 \u2013 the finalists! - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The 20th Pro Carton ECMA Award broke a new record in terms of entries. Packaging is becoming more important as a marketing instrument and sustainability is almost always a core brand element.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/pro-carton-ecma-award-2016-the-finalists\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-17T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-05T18:31:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/Logo-Pro-Carton-ECMA-AWARD-2016_home.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/pro-carton-ecma-award-2016-the-finalists\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/pro-carton-ecma-award-2016-the-finalists\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Pro Carton ECMA Award 2016 \u2013 the finalists!\",\"datePublished\":\"2016-08-17T23:00:00+00:00\",\"dateModified\":\"2021-11-05T18:31:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/pro-carton-ecma-award-2016-the-finalists\\\/\"},\"wordCount\":386,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/pro-carton-ecma-award-2016-the-finalists\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Logo-Pro-Carton-ECMA-AWARD-2016_home.jpg\",\"keywords\":[\"Events\"],\"articleSection\":[\"Awards\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/pro-carton-ecma-award-2016-the-finalists\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/pro-carton-ecma-award-2016-the-finalists\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/pro-carton-ecma-award-2016-the-finalists\\\/\",\"name\":\"Pro Carton ECMA Award 2016 \u2013 the finalists! 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