{"id":242158,"date":"2016-02-24T00:00:00","date_gmt":"2016-02-24T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/no-more-plastic\/"},"modified":"2022-12-14T17:47:56","modified_gmt":"2022-12-14T17:47:56","slug":"no-more-plastic","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/no-more-plastic\/","title":{"rendered":"\"\u00a1No m\u00e1s pl\u00e1stico!\""},"content":{"rendered":"<p><strong>En respuesta a la pregunta \"Sostenibilidad s\u00ed, pero \u00bfc\u00f3mo?\", Martina H\u00f6rmer, Directora General de Etiquetas Privadas de REWE International, dio una respuesta clara. En el reciente evento de marketing conjunto de Pro Carton y Propak Austria en Viena, dej\u00f3 absolutamente claro que las oportunidades ofrecidas por los envases de cart\u00f3n no se han agotado en absoluto.<\/strong><\/p>\n<p>\u00a1La marca de productos ecol\u00f3gicos de REWE, \"Ja! Nat\u00fcrlich\" (\"S\u00ed, naturalmente\") se centra en el \"envasado ecol\u00f3gico\" y muestra excelentes resultados. \u00a1Desde 2011, los envases de los productos \"Ja! Nat\u00fcrlich\" se han ido sustituyendo gradualmente por alternativas respetuosas con el medio ambiente. Una de las cuestiones m\u00e1s importantes es c\u00f3mo comunicar este cambio, c\u00f3mo conseguir que los clientes se suban al carro, en particular en el punto de venta. He aqu\u00ed las declaraciones m\u00e1s importantes de Marting H\u00f6rmer:<\/p>\n<p>\"\u00a1Ja! Nat\u00fcrlich\" no es solo una marca de alimentos ecol\u00f3gicos, sino que tambi\u00e9n representa un modo de vida ecol\u00f3gico. Los clientes quieren en gran medida menos envases, nada o poco pl\u00e1stico, y quieren envases reutilizables que puedan reciclarse.\"<\/p>\n<p>\"En t\u00e9rminos de materias primas, esto significa que trabajamos con materiales renovables y regenerativos. En 2011, empezamos con una soluci\u00f3n paso a paso y, mientras tanto, hemos ahorrado 200 toneladas de pl\u00e1stico. Sin embargo, estas cuestiones no pueden darse por sentadas. Hay que concienciar a los clientes sobre el tema, y para que los clientes lo perciban de forma eficaz, esto requiere informaci\u00f3n, educaci\u00f3n y transparencia.\"<\/p>\n<p>\"Nos hemos marcado un hito: \"\u00a1No m\u00e1s pl\u00e1stico!\" El envase tiene que cumplir muchas funciones. En nuestro caso, debe distinguir la mercanc\u00eda de los productos convencionales; tiene una funci\u00f3n protectora durante el transporte y la manipulaci\u00f3n en la tienda. Es importante para la conservaci\u00f3n, la higiene, el etiquetado y el almacenamiento. Y: el envase es un vendedor, debe transmitirlo todo sobre el producto; en principio, tiene que ser un todo terreno\".<\/p>\n<p>Por supuesto, la iniciativa tambi\u00e9n ha contado con el apoyo de la publicidad, por ejemplo, anuncios, vallas publicitarias o publirreportajes, cu\u00f1as de radio y una pancarta con una bolsa de papel de celulosa en descomposici\u00f3n hecha de pulpa de madera. Naturalmente, los puntos de venta tambi\u00e9n desempe\u00f1an un papel importante: Los clientes tienen que ser confrontados con el tema, un enfoque continuado a lo largo de los a\u00f1os. Los envases ecol\u00f3gicos est\u00e1n muy bien aceptados, los clientes lo notan y lo aprecian. La industria tambi\u00e9n ha tomado nota y hemos alcanzado un alto nivel de concienciaci\u00f3n, adem\u00e1s de recibir varios premios\".<\/p>\n<p>\"No hemos llegado ni mucho menos al final del camino, 200 toneladas es mucho, pero a\u00fan hay m\u00e1s potencial. Hay que analizar cada gama de productos. A\u00fan tenemos margen de crecimiento en muchos \u00e1mbitos. En cuanto a la aplicaci\u00f3n, necesitamos un estrecho intercambio de ideas con fabricantes, proveedores, compras y revendedores. Hay que implicar a toda la cadena para tener verdadero \u00e9xito en sostenibilidad\".<\/p>\n<p>El mensaje fue claro: todav\u00eda hay mucho potencial para el cart\u00f3n y los envases de cart\u00f3n, una excelente oportunidad para que la industria adopte ideas creativas y se convierta en creativa. Dondequiera que pueda utilizarse, el envase de cart\u00f3n es sencillamente la mejor soluci\u00f3n.<\/p>\n<p><em>M\u00e1s informaci\u00f3n:<\/em><br \/>\n<em>Pro Carton, Suzanne E. McEwen<\/em><br \/>\n<em><a href=\"mailto:mcewen@procarton.com\">mcewen@procarton.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A la pregunta \"Sostenibilidad s\u00ed, pero \u00bfc\u00f3mo?\", Martina H\u00f6rmer, Directora General de Marcas Privadas de REWE International, dio una respuesta clara.<\/p>","protected":false},"author":1,"featured_media":242159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,52],"tags":[37],"class_list":["post-242158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-sustainability","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;No more plastic!&quot; - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/no-more-plastic\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;No more plastic!&quot; - 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