{"id":242135,"date":"2015-09-11T00:00:00","date_gmt":"2015-09-10T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pro-carton-ecma-award-here-are-the-winners\/"},"modified":"2021-11-07T16:00:29","modified_gmt":"2021-11-07T16:00:29","slug":"pro-carton-ecma-award-here-are-the-winners","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/pro-carton-ecma-award-here-are-the-winners\/","title":{"rendered":"Pro Carton ECMA Award: \u00a1aqu\u00ed est\u00e1n los ganadores!"},"content":{"rendered":"

M\u00e1s de un centenar de candidaturas, incluyendo muchas innovaciones fant\u00e1sticas, deleitaron al jurado del Pro Carton ECMA Award de este a\u00f1o. La atenci\u00f3n se centr\u00f3 en la sostenibilidad \u00fanica del cart\u00f3n: numerosos conceptos innovadores se dedicaron al cart\u00f3n como sustituto de otros materiales con el fin de encontrar soluciones de envasado m\u00e1s sostenibles para el futuro.<\/strong><\/p>\n

La festiva Gala Award del 10 de septiembre de 2015 fue el esperado punto culminante del Congreso de la ECMA en Bucarest. El Sal\u00f3n de la Coronaci\u00f3n del antiguo Palacio Real, hoy Museo Nacional, sirvi\u00f3 de elegante tel\u00f3n de fondo. La velada se complet\u00f3 con presentaciones de folclore rumano.<\/p>\n

Los finalistas ya se anunciaron en agosto. Los Awards se presentaron en las siete categor\u00edas junto con los tres premios principales: \"Carton of the Year\", \"M\u00e1s innovador\" y \"Sostenibilidad\". Los certificados y trofeos fueron entregados por Roland Rex, presidente de Pro Carton, el Dr. Andreas Blaschke, presidente de la ECMA, y Satkar Gidda, presidente del jurado.<\/p>\n

El envase de cosm\u00e9ticos para \"Ambuja\" recibi\u00f3 el premio \"Carton of the Year\": pocas soluciones de envasado expresan el valor del contenido de forma tan instant\u00e1nea, con una elegancia excepcional en cuanto al dise\u00f1o de los colores y una coreograf\u00eda perfecta entre la apertura y el cierre. Un clic audible al cerrarse subraya la sensaci\u00f3n \u00fanica de tener un producto valioso en las manos.<\/p>\n

El premio \"M\u00e1s Innovador\" Award fue para un novedoso envase de huevos: \"Huevos de corral Garc\u00eda Puente\". Esto demostr\u00f3 un pensamiento completamente nuevo para un producto cl\u00e1sico. El envase es original y creativo y, sin embargo, combina todas las ventajas del envase cl\u00e1sico. La seguridad y la simplicidad dictaron el dise\u00f1o. Para el cliente fue un amor a primera vista.<\/p>\n

En esta ocasi\u00f3n, la m\u00e1xima sostenibilidad ha reca\u00eddo en \"Fazer Alku new mill products\", que ha ganado el premio a la Sustainability Award. Esta soluci\u00f3n totalmente nueva en este segmento de productos demuestra un progreso decisivo: adi\u00f3s a la irritante bolsa de pl\u00e1stico del interior del envase, que repercut\u00eda negativamente tanto en la comodidad como en la percepci\u00f3n del valor del producto. La posibilidad de volver a cerrar el envase es otra magn\u00edfica soluci\u00f3n.<\/p>\n

Como siempre, el jurado representaba todos los \u00e1mbitos de la cadena de suministro de envases: Satkar Gidda (Presidente del Jurado) se encarg\u00f3 del dise\u00f1o y el marketing, junto con Susanne Lippitsch, Stan Akkermans (Mars) y Wilfried Duivenvoorden (Unilever) en representaci\u00f3n de las marcas, Lotte Krekels (Carrefour) aport\u00f3 su contribuci\u00f3n desde el punto de vista del minorista y Peter Klein Sprokkelhorst actu\u00f3 como asesor t\u00e9cnico del jurado, centr\u00e1ndose en el perfeccionamiento t\u00e9cnico de los envases presentados.<\/p>\n

El presidente del jurado, Satkar Gidda, ha declarado: \"El hecho de que dos miembros representen el punto de vista de los clientes ha resultado ser una verdadera ventaja para los debates, que ya eran bastante intensos debido a la calidad de las candidaturas. Una afirmaci\u00f3n frecuente de los miembros del jurado fue \"nunca antes visto\". Muchos de los paquetes provocaron la interacci\u00f3n. Algunos de los dise\u00f1os estructurales eran realmente fant\u00e1sticos. Es m\u00e1s, el \"dise\u00f1o Wow\" no tiene por qu\u00e9 ser complicado. Si un concepto excelente est\u00e1 en armon\u00eda con los requisitos de la producci\u00f3n, la distribuci\u00f3n, la venta al por menor y, sobre todo, el cliente, entonces se consigue algo realmente poderoso\".<\/p>\n

\"Y los ganadores son\":<\/h3>\n

PREMIO ECMA PRO CARTON<\/a>
\nCARTON OF THE YEAR<\/a>
\nLujo natural: ambuja<\/a><\/p>\n

SOSTENIBILIDAD<\/a>
\nMuy apetecible: Los nuevos productos del molino Fazer Alku<\/a><\/p>\n

DISE\u00d1O M\u00c1S INNOVADOR<\/a>
\nUna nueva forma de pensar: Huevos de corral Garc\u00eda Puente<\/a><\/p>\n

BELLEZA Y COSM\u00c9TICA<\/a>
\nUn asunto redondo: El tejido de estrella suave de M\u00fcller<\/a><\/p>\n

BEBIDAS<\/a>
\nLas conexiones para ni\u00f1os: Funda de cart\u00f3n de jarabe YO<\/a><\/p>\n

CONFECCI\u00d3N<\/a>
\nPara esos momentos especiales: K\u00e4gi Classic Minis<\/a><\/p>\n

SANIDAD Y FARMACIA<\/a>
\nValores internos: Multipack para ensayos cl\u00ednicos<\/a><\/p>\n

ALIMENTOS<\/a>
\nUna elegancia sorprendente: Boffard Intenso<\/a><\/p>\n

NO COMESTIBLES<\/a>
\nEl arte de vivir: Davidoff Black GlideTec (para Armenia)<\/a><\/p>\n

MERCADO DE VOLUMENES<\/a>
\nConexi\u00f3n perfecta: Bandeja h\u00edbrida - Ensaladas Auchan<\/a><\/p>\n

Todos los socios de la cadena de suministro de envases -dise\u00f1adores, propietarios de marcas, minoristas, as\u00ed como la industria del cart\u00f3n y del envase- est\u00e1n cordialmente invitados a participar con inscripciones (de nuevo) en el pr\u00f3ximo a\u00f1o. Como siempre, la fecha de presentaci\u00f3n comienza a finales de febrero y la fecha l\u00edmite es el 26 de mayo de 2016.<\/p>\n

Puede encontrar informaci\u00f3n detallada con estudios de casos sobre los ganadores e im\u00e1genes en calidad de impresi\u00f3n en www.procarton.com<\/em>
\nLos folletos impresos en ingl\u00e9s est\u00e1n disponibles en Pro Carton a trav\u00e9s de Suzanne E. McEwen, mcewen@procarton.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

M\u00e1s de un centenar de candidaturas, entre las que se encontraban muchas innovaciones fant\u00e1sticas, deleitaron al jurado del Premio Pro Carton ECMA de este a\u00f1o.<\/p>","protected":false},"author":1,"featured_media":242136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-242135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"\nPro Carton ECMA Award: here are the winners! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/pro-carton-ecma-award-here-are-the-winners\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton ECMA Award: here are the winners! 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