{"id":242133,"date":"2015-08-17T00:00:00","date_gmt":"2015-08-16T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pro-carton-ecma-award-2015-the-finalists\/"},"modified":"2022-01-11T16:26:48","modified_gmt":"2022-01-11T16:26:48","slug":"pro-carton-ecma-award-2015-the-finalists","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/pro-carton-ecma-award-2015-the-finalists\/","title":{"rendered":"Pro Carton ECMA Award 2015 - \u00a1los finalistas!"},"content":{"rendered":"

Un concurso fant\u00e1stico entra en su ronda final: este a\u00f1o, el jurado se vio abrumado por la calidad de las candidaturas. Se ha prestado especial atenci\u00f3n al papel del cart\u00f3n como el m\u00e1s sostenible de los materiales de envasado. Los envases de cart\u00f3n no solo destacaron por su dise\u00f1o, sino tambi\u00e9n por su comodidad y por la perfecta interacci\u00f3n con el marketing y el mensaje de la marca. El Awards 2015 se presentar\u00e1 el 10 de septiembre como parte de la gala festiva del Award en el Congreso de la ECMA en Bucarest.<\/strong><\/p>\n

Numerosos participantes destacaron c\u00f3mo otros materiales pueden ser sustituidos por el cart\u00f3n. Especialmente llamativos fueron algunos de los desarrollos en el dise\u00f1o estructural, que abrieron nuevas \u00e1reas de uso y segmentos de mercado. Muchos de los envases presentados promov\u00edan la interacci\u00f3n: funcional, l\u00fadica, comunicativa.<\/p>\n

Bajo la presidencia de Satkar Gidda (SiebertHead, Design), el jurado dio la bienvenida a dos nuevos jueces de alto nivel: Lotte Krekels, de Carrefour, y su experiencia en el comercio minorista, y Susanne Lippitsch, que a\u00f1adi\u00f3 su experiencia en dise\u00f1o estructural. El jurado se complet\u00f3 con dos representantes de la industria de productos de marca: Stan Akkermans (Mars) y Wilfried Duivenvoorden (Unilever). Peter Klein Sprokkelhorst actu\u00f3 como asesor del jurado para el perfeccionamiento t\u00e9cnico de las candidaturas.<\/p>\n

El jurado qued\u00f3 especialmente impresionado por las propuestas de las categor\u00edas \"Belleza y Cosm\u00e9tica\" y \"Alimentaci\u00f3n\", junto con ideas convincentes en otras categor\u00edas que nunca se hab\u00edan visto en esta forma. Muchos ejemplos exitosos demostraron que el buen dise\u00f1o no tiene por qu\u00e9 ser complicado. \"Si un concepto sobresaliente est\u00e1 en armon\u00eda con las necesidades de la producci\u00f3n, la distribuci\u00f3n, el comercio y, sobre todo, el consumidor, entonces vemos soluciones realmente potentes\", afirma el presidente Satkar Gidda.<\/p>\n

A continuaci\u00f3n se presenta un resumen de los finalistas en las siete categor\u00edas principales entre las que se elegir\u00e1n los ganadores de las categor\u00edas, junto con el \"Cart\u00f3n del A\u00f1o\" y los premios \"M\u00e1s Innovador\" y \"Sostenibilidad\". Las im\u00e1genes y una breve informaci\u00f3n sobre todos los finalistas est\u00e1n disponibles en www.procarton.com <\/a>:<\/p>\n

Belleza y cosm\u00e9tica<\/strong>
\nLujo natural: ambuja<\/a>
\nUn aspecto elegante: Serie cosm\u00e9tica HYALURON<\/a>
\nDoble mensaje: K.T.K Skincare<\/a>
\nRefinamiento intrincado: Caja de rosas de encaje<\/a>
\nTodo redondo: Pa\u00f1uelos de bolsillo M\u00fcller Soft Star<\/a><\/p>\n

Bebidas<\/strong>
\nNueva marca: Alfombrillas de fantas\u00eda<\/a>
\nNavidad con un \"wow\": Cart\u00f3n de fin de a\u00f1o de Glenmorangie<\/a>
\nCalidad elegante: Nardini Grappa e Distillati<\/a>
\nConexi\u00f3n familiar: Funda de cart\u00f3n de jarabe YO<\/a><\/p>\n

Confiter\u00eda<\/strong>
\nTradici\u00f3n y modernidad: Cadbury Heroes & Roses<\/a>
\nCart\u00f3n l\u00fadico: Gems Play Pack<\/a>
\nPlacer combinado: Colecci\u00f3n Hofbauer y Schlumberger<\/a>
\nPara esas horas especiales: K\u00e4gi Classic Minis<\/a><\/p>\n

Sanidad y farmacia<\/strong>
\nPrefecci\u00f3n hol\u00edstica: Endocare Tensage Concentrate +<\/a>
\nValores internos: Multipack para ensayos cl\u00ednicos<\/a>
\nDiversi\u00f3n infantil sin l\u00edmites: tetesept<\/a>
\nSeguridad elegante: Zeramex<\/a><\/p>\n

Alimentos<\/strong>
\nUn placer ligero: Apetit Ruoka<\/a>
\nUna elegancia sorprendente: Boffard Intenso<\/a>
\nApetecible: Los nuevos productos del molino Fazer Alku<\/a>
\nUna nueva forma de pensar: Huevos de corral Garc\u00eda Puente<\/a>
\nGran efecto: Plato principal Knorr<\/a>
\nDelgada y saludable: Fruta crujiente Spar Vital<\/a><\/p>\n

No alimentario<\/strong>
\nEl arte de vivir: Davidoff Black GlideTec (para Armenia)<\/a>
\nEl factor bienestar: ITEM m6<\/a>
\nAspecto natural: Envase de presentaci\u00f3n de Para'Kito\u2122. <\/a>
\nPerfil claro: Embalaje de la alcachofa de la ducha, Embalaje del kit de la alcachofa del ba\u00f1o<\/a><\/p>\n

Mercados de volumen<\/strong>
\nConexi\u00f3n perfecta: Bandeja h\u00edbrida - Ensaladas Auchan<\/a>
\nCl\u00e1sico crujiente: Es s\u00f3lo... Mi caja de Great British Fish & Chips<\/a>
\nComodidad compacta: Caja de men\u00fas para l\u00edneas a\u00e9reas<\/a>
\nPura naturaleza: Vario-Tray para frutas redondas<\/a><\/p>\n

Los ganadores ser\u00e1n anunciados y celebrados en la Gala Award el 10 de septiembre en el Congreso de la ECMA en Bucarest. A medianoche se publicar\u00e1n todos los resultados en www.procarton.com<\/a>con breves v\u00eddeos de los debates del jurado sobre las distintas categor\u00edas, con im\u00e1genes listas para imprimir y comentarios del jurado, as\u00ed como las historias de \u00e9xito.<\/p>\n

D\u00edganos cu\u00e1les son sus favoritos del Pro Carton ECMA Award: s\u00f3lo tiene que enviar un correo electr\u00f3nico a mcewen@procarton.com<\/a>. Entre todas las participaciones correctas se sortear\u00e1n tres ganadores que recibir\u00e1n el cart\u00f3n con su contenido.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Un concurso fant\u00e1stico entra en su ronda final: este a\u00f1o, el jurado se ha visto abrumado por la calidad de las candidaturas.<\/p>","protected":false},"author":1,"featured_media":242134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-242133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"\nPro Carton ECMA Award 2015 \u2013 the finalists! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/pro-carton-ecma-award-2015-the-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton ECMA Award 2015 \u2013 the finalists! 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