{"id":242123,"date":"2015-05-11T00:00:00","date_gmt":"2015-05-10T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-retail-trade-wants-cartons\/"},"modified":"2021-11-07T16:01:22","modified_gmt":"2021-11-07T16:01:22","slug":"the-retail-trade-wants-cartons","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/the-retail-trade-wants-cartons\/","title":{"rendered":"El comercio minorista quiere cajas de cart\u00f3n"},"content":{"rendered":"<p><strong>La multicanalidad est\u00e1 cambiando las estructuras del comercio minorista, y esto tambi\u00e9n afecta al envase. Por ello, Pro Carton encarg\u00f3 al EHI Retail Institute la realizaci\u00f3n del siguiente estudio: \"Multicanal: requisitos, tendencias y potenciales para el envasado de productos en el comercio electr\u00f3nico\". El 80% del comercio minorista considera que el cart\u00f3n es el envase preferido. Una sinopsis en forma de folleto est\u00e1 disponible a partir de ahora en Pro Carton y es gratuita.<\/strong><\/p>\n<p>De todos los miembros de la cadena de suministro de envases, el comercio minorista es el m\u00e1s cercano a los consumidores. Es el primero en saber qu\u00e9 soluciones son bien aceptadas por los clientes. Ya se est\u00e1 reflexionando sobre el mejor uso de las opciones digitales para construir un nuevo y perfecto sistema de distribuci\u00f3n.<\/p>\n<p>El estudio se realiz\u00f3 entre los principales minoristas multicanal, as\u00ed como entre los propietarios de marcas, y ofrece una primera impresi\u00f3n del futuro entre el comercio minorista y los envases. Los envases de cart\u00f3n tienen un enorme potencial: en respuesta a la pregunta \"\u00bfQu\u00e9 envase de producto cumple especialmente bien los requisitos de env\u00edo?\", los envases de cart\u00f3n lideran claramente la clasificaci\u00f3n con un 80%.<\/p>\n<p>Los entrevistados enumeraron las siguientes \u00e1reas clave para el envasado en la distribuci\u00f3n multicanal:<\/p>\n<ul>\n<li>Mostrar en la tienda online<\/li>\n<li>Dise\u00f1o adecuado de los envases de los productos para su distribuci\u00f3n<\/li>\n<li>Embalaje de regalo<\/li>\n<li>Env\u00edos y devoluciones<\/li>\n<\/ul>\n<p>En su mayor\u00eda, el comercio minorista desea evitar envases diferentes para los distintos canales de venta. No obstante, el estudio muestra que existe una demanda de varias soluciones de envasado innovadoras:<\/p>\n<ul>\n<li>Vol\u00famenes de envasado personalizados<\/li>\n<li>Envases de regalo con un dise\u00f1o atractivo y adecuado a la marca, que pueden manipularse de forma eficiente y estandarizada<\/li>\n<li>Soluciones de embalaje que ofrecen una buena protecci\u00f3n para las mercanc\u00edas sensibles durante el transporte<\/li>\n<li>Embalaje de productos que tambi\u00e9n puede utilizarse como embalaje para el env\u00edo<\/li>\n<li>Soluciones de envasado, inteligentemente dise\u00f1adas, que son adecuadas tanto para aplicaciones B2B como para aplicaciones B2C.<\/li>\n<\/ul>\n<p>He aqu\u00ed el comentario de un minorista multicanal sobre el env\u00edo: \"Tanto los fabricantes como el comercio deben replantearse el embalaje de los productos, pasando de ser antes s\u00f3lo \"B2B\" a ser tambi\u00e9n \"B2C\". Por principio, la funci\u00f3n B2C deber\u00eda a\u00f1adirse a todos los productos, lo que repercutir\u00eda en un mejor embalaje de los mismos. Hay mucho trabajo por delante para los implicados en la cadena de suministro...\"<\/p>\n<p>En general, los encuestados opinan que los cartones son los que mejor se adaptan a estos nuevos retos:<\/p>\n<ul>\n<li>La visualizaci\u00f3n de 360 grados y la claridad de los contornos gr\u00e1ficos hacen que los cartones sean una excelente opci\u00f3n para la exposici\u00f3n en Internet.<\/li>\n<li>Los envases de cart\u00f3n proporcionan una protecci\u00f3n del producto igualmente buena en diferentes tama\u00f1os con un peso reducido.<\/li>\n<li>Junto al cl\u00e1sico envoltorio de regalo, los cartones se utilizan en gran medida para el envasado de regalos de alta calidad.<\/li>\n<li>Por lo tanto, en t\u00e9rminos de forma y resistencia es ideal para diferentes tama\u00f1os y ofrece oportunidades para nuevas soluciones modulares.<\/li>\n<\/ul>\n<p>Las tareas para la industria son claras: el desarrollo cuidadoso de nuevos envases, diferenciados por producto, que permitan nuevas cantidades de pedidos en Internet, as\u00ed como responder a los desaf\u00edos visuales y log\u00edsticos.<\/p>\n<p><em>Un folleto con todos los resultados importantes est\u00e1 disponible a continuaci\u00f3n en formato PDF o en forma impresa de forma gratuita en<\/em><\/p>\n<p><em>Suzanne E. McEwen, Pro Carton<\/em><br \/>\n<em><a href=\"mailto:mcewen@procarton.com\" target=\"_blank\" rel=\"noopener\">mcewen@procarton.com<\/a><\/em><br \/>\n<em>0043 676 4244 637<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La multicanalidad est\u00e1 cambiando las estructuras del comercio minorista, y esto tambi\u00e9n afecta al envase. Por ello, Pro Carton encarg\u00f3 al EHI Retail Institute la realizaci\u00f3n del siguiente estudio.<\/p>","protected":false},"author":1,"featured_media":242124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-242123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The retail trade wants cartons - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/the-retail-trade-wants-cartons\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The retail trade wants cartons - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Multi-channel is changing retail structures \u2013 and this also affects packaging. 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