{"id":241863,"date":"2010-08-29T00:00:00","date_gmt":"2010-08-29T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-customer-as-driving-force\/"},"modified":"2021-11-07T16:31:59","modified_gmt":"2021-11-07T16:31:59","slug":"the-customer-as-driving-force","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/","title":{"rendered":"El cliente como motor"},"content":{"rendered":"<p>Entrevista con Virginia R. McLain, Directora General para Europa, sobre la situaci\u00f3n actual de MeadWestvaco, la econom\u00eda mundial en general y la industria del embalaje en particular. Su resumen: \"El reto importante es la capacidad de definir la innovaci\u00f3n a trav\u00e9s de la lente de nuestro cliente. Para ser competitivo en el entorno actual, hay que ser flexible y tener profundidad y amplitud de recursos.\"<br \/>\n<a href=\"\/files\/file_manager\/press_0810\/p_0810_mcl_e.htm \" target=\"_blank\" rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Entrevista con Virginia R. McLain, Directora General para Europa, sobre la situaci\u00f3n actual de MeadWestvaco, la econom\u00eda mundial en general y la industria del embalaje en particular. Su resumen: \"El reto importante es la capacidad de definir la innovaci\u00f3n a trav\u00e9s de la lente de nuestro cliente. Para ser competitivo en el entorno actual, hay que ser flexible y tener profundidad y amplitud de recursos.\"<br \/><a href='\/files\/file_manager\/press_0810\/p_0810_mcl_e.htm ' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"author":1,"featured_media":241864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-241863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The customer as driving force - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The customer as driving force - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Interview with Virginia R. McLain, Managing Director Europe, on the current status at MeadWestvaco, global economics in general and the packaging industry in specific. Her summary: \u201cThe important challenge is the ability to define Innovation through the lens of one\u2019s customer. To be competitive in today\u2019s environment, one must remain flexible and have depth and breadth of resources.\u201dMore ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/the-customer-as-driving-force\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-29T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:31:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mclain_k1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"138\" \/>\n\t<meta property=\"og:image:height\" content=\"191\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"The customer as driving force\",\"datePublished\":\"2010-08-29T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:31:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/\"},\"wordCount\":66,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mclain_k1.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Brands &amp; 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