{"id":241840,"date":"2010-12-21T00:00:00","date_gmt":"2010-12-21T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/integrity-amid-an-ocean-of-information\/"},"modified":"2021-11-07T16:16:29","modified_gmt":"2021-11-07T16:16:29","slug":"integrity-amid-an-ocean-of-information","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/","title":{"rendered":"Integridad en medio de un oc\u00e9ano de informaci\u00f3n"},"content":{"rendered":"<p>En la jornada informativa de la ECR (\"Efficient Consumer Response\") del 11 de En la jornada informativa de la ECR (\"Respuesta eficiente del consumidor\"), celebrada el 11 de noviembre de 2010, el profesor Matthias Karmasin, de la Universidad Alpen Adria de Klagenfurt, resumi\u00f3 el desarrollo de la comunicaci\u00f3n en un triple dictado: el cambio de los medios de comunicaci\u00f3n cambia el mundo, el cambio de la comunicaci\u00f3n cambia el consumo y el cambio del consumo exige un cambio en el marketing. Y tambi\u00e9n el envase est\u00e1 sujeto a nuevas tareas, que pueden materializarse mejor con el uso del cart\u00f3n.<\/p>\n<p><a href='\/files\/file_manager\/press_1210\/p_1210_kar_e.html' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>En la jornada informativa de la ECR (\"Efficient Consumer Response\") del 11 de En la jornada informativa de la ECR (\"Respuesta eficiente del consumidor\"), celebrada el 11 de noviembre de 2010, el profesor Matthias Karmasin, de la Universidad Alpen Adria de Klagenfurt, resumi\u00f3 el desarrollo de la comunicaci\u00f3n en un triple dictado: el cambio de los medios de comunicaci\u00f3n cambia el mundo, el cambio de la comunicaci\u00f3n cambia el consumo y el cambio del consumo exige un cambio en el marketing. Y tambi\u00e9n el envase est\u00e1 sujeto a nuevas tareas, que pueden materializarse mejor con el uso del cart\u00f3n.<\/p>\n<p><a href='\/files\/file_manager\/press_1210\/p_1210_kar_e.html' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"author":1,"featured_media":241841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integrity amid an ocean of information - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrity amid an ocean of information - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"At the info day of the ECR (\u201eEfficient Consumer Response\u201c) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-21T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:16:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"359\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Integrity amid an ocean of information\",\"datePublished\":\"2010-12-21T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:16:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\"},\"wordCount\":71,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\",\"name\":\"Integrity amid an ocean of information - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"datePublished\":\"2010-12-21T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:16:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"width\":220,\"height\":359},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integrity amid an ocean of information\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Integridad en medio de un oc\u00e9ano de informaci\u00f3n - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/","og_locale":"es_ES","og_type":"article","og_title":"Integrity amid an ocean of information - Pro Carton","og_description":"At the info day of the ECR (\u201eEfficient Consumer Response\u201c) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.More ...","og_url":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2010-12-21T00:00:00+00:00","article_modified_time":"2021-11-07T16:16:29+00:00","og_image":[{"width":220,"height":359,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","type":"image\/jpeg"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Escrito por":"esterling@admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"Integrity amid an ocean of information","datePublished":"2010-12-21T00:00:00+00:00","dateModified":"2021-11-07T16:16:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/"},"wordCount":71,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","keywords":["Experts"],"articleSection":["Marketing Trends"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/","url":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/","name":"Integridad en medio de un oc\u00e9ano de informaci\u00f3n - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","datePublished":"2010-12-21T00:00:00+00:00","dateModified":"2021-11-07T16:16:29+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","width":220,"height":359},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"Integrity amid an ocean of information"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/es\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts\/241840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/comments?post=241840"}],"version-history":[{"count":1,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts\/241840\/revisions"}],"predecessor-version":[{"id":266268,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts\/241840\/revisions\/266268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/media\/241841"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/media?parent=241840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/categories?post=241840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/tags?post=241840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}