M\u00e1s ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"Requisitos legales, globalizaci\u00f3n, marca, sobrecarga de informaci\u00f3n: en su \u00faltimo libro \"Packaging Marketing\", Christina Vaih-Baur y Sonja Kastner demuestran claramente que el papel del envase es cada vez m\u00e1s importante para la comunicaci\u00f3n de la marca. Para muchos fabricantes, la quinta \"P\", igual al envase, tiene la misma importancia que las cuatro \"P\" cl\u00e1sicas: Producto, Promoci\u00f3n, Precio y Lugar. Las ventajas del cart\u00f3n: se siente bien y es aut\u00e9ntico.<\/p>\n
M\u00e1s ...<\/a><\/p>","protected":false},"author":1,"featured_media":241807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-241806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"\nPackaging as a marketing instrument - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/packaging-as-a-marketing-instrument\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging as a marketing instrument - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Legal requirements, globalisation, branding, information overload: in their latest book \u201cPackaging Marketing\u201c Christina Vaih-Baur and Sonja Kastner clearly demonstrate that the role of packaging is increasing in importance for brand communication. 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