M\u00e1s ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"El segundo gran congreso del Foro Multisensorial, celebrado el 16 de noviembre de 2011, revel\u00f3 una nueva tendencia de marketing: la promoci\u00f3n de la marca puede aumentar considerablemente su efecto si la marca se reconoce de forma intuitiva, independientemente del logotipo. Los cinco sentidos deben incorporarse al branding. Uno de los resultados: hasta ahora se han subestimado especialmente los factores t\u00e1ctiles. Un \u00e1rea en la que los envases de cart\u00f3n pueden sin duda ganar puntos.<\/p>\n
M\u00e1s ...<\/a><\/p>","protected":false},"author":1,"featured_media":241783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[37],"class_list":["post-241782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-events-fr"],"yoast_head":"\nBeyond the brand - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/beyond-the-brand\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the brand - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The second major congress of the Multisense Forum held on 16 November 2011 revealed a new marketing trend: brand promotion can increase its effect considerably if the brand is recognised intuitively \u2013 regardless of logo. 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