{"id":241756,"date":"2012-04-27T00:00:00","date_gmt":"2012-04-26T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-a-medium-in-the-digital-age\/"},"modified":"2021-11-07T16:10:32","modified_gmt":"2021-11-07T16:10:32","slug":"packaging-a-medium-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/packaging-a-medium-in-the-digital-age\/","title":{"rendered":"El envase: un medio en la era digital"},"content":{"rendered":"<p>El 9. Congreso Pro Carton present\u00f3 un mont\u00f3n de nuevos conocimientos: el envase est\u00e1 ganando a\u00fan m\u00e1s importancia en la era digital. Los clientes quieren ver el envase -incluso si compran por Internet- y sentirlo. Y casi todos los que tienen un smartphone quieren escanear la informaci\u00f3n del producto. La oferta detr\u00e1s de los escaneos var\u00eda seg\u00fan el sector empresarial y el producto. Pero una buena campa\u00f1a puede aumentar las ventas de forma significativa.<\/p>\n<p><a href='\/files\/file_manager\/press_0412\/p_0412_co_e.htm' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El 9. Congreso Pro Carton present\u00f3 un mont\u00f3n de nuevos conocimientos: el envase est\u00e1 ganando a\u00fan m\u00e1s importancia en la era digital. Los clientes quieren ver el envase -incluso si compran por Internet- y sentirlo. Y casi todos los que tienen un smartphone quieren escanear la informaci\u00f3n del producto. La oferta detr\u00e1s de los escaneos var\u00eda seg\u00fan el sector empresarial y el producto. Pero una buena campa\u00f1a puede aumentar las ventas de forma significativa.<\/p>\n<p><a href='\/files\/file_manager\/press_0412\/p_0412_co_e.htm' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"author":1,"featured_media":241757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[37],"class_list":["post-241756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging: a medium in the digital age - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/packaging-a-medium-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging: a medium in the digital age - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The 9. Pro Carton Congress presented a fill of new knowledge: packaging is gaining even more importance in the digital age. Customers want to see the packaging \u2013 even if they buy via the Internet \u2013 and feel it! And nearly everyone with a smartphone wants to scan information on the product. The offer behind the scanned varies, depending on the business sector and the product. 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