{"id":241744,"date":"2012-08-29T00:00:00","date_gmt":"2012-08-28T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/digital-is-out\/"},"modified":"2021-11-07T16:09:49","modified_gmt":"2021-11-07T16:09:49","slug":"digital-is-out","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/digital-is-out\/","title":{"rendered":"\u00a1\u00bfDigital est\u00e1 fuera?!"},"content":{"rendered":"<p>Cualquiera que utilice hoy la palabra \"digital\" podr\u00eda considerarse una persona de ayer. Lo digital se ha convertido en la normalidad. Lo digital es la \"Nueva Normalidad\", que es lo que nos dice Peter Hinssen en su nuevo libro \"The New Normal\". Y esto tiene consecuencias de gran alcance para todo nuestro sistema empresarial. Roland Rex, Presidente de Pro Carton, comenta: \"El envase est\u00e1 asumiendo nuevas tareas en el di\u00e1logo con los consumidores. Gracias a los diversos mecanismos de respuesta, el envase est\u00e1 pasando de ser un mero medio de informaci\u00f3n a un medio de di\u00e1logo, tanto en el punto de venta como en el hogar.\"<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0812\/p_0812_nn_e.html' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cualquiera que utilice hoy la palabra \"digital\" podr\u00eda considerarse una persona de ayer. Lo digital se ha convertido en la normalidad. Lo digital es la \"Nueva Normalidad\", que es lo que nos dice Peter Hinssen en su nuevo libro \"The New Normal\". Y esto tiene consecuencias de gran alcance para todo nuestro sistema empresarial. Roland Rex, Presidente de Pro Carton, comenta: \"El envase est\u00e1 asumiendo nuevas tareas en el di\u00e1logo con los consumidores. Gracias a los diversos mecanismos de respuesta, el envase est\u00e1 pasando de ser un mero medio de informaci\u00f3n a un medio de di\u00e1logo, tanto en el punto de venta como en el hogar.\"<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0812\/p_0812_nn_e.html' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"author":1,"featured_media":241745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-241744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital is out?! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/digital-is-out\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital is out?! - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Anyone using the word &quot;digital&quot; today could be regarded as being a yesterday person. Digital has become normality. Digital is the &quot;New Normality&quot; which is what Peter Hinssen tells us in his new book &quot;The New Normal&quot;. And this has far-reaching consequences for our entire business system. Roland Rex, President of Pro Carton, remarks: &quot;Packaging is taking on new tasks in the dialogue with consumers. Using the various response mechanisms packaging is changing from a pure information to a dialogue medium, both at the point-of-sale and at home.&quot;More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/digital-is-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-28T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/nn_m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Digital is out?!\",\"datePublished\":\"2012-08-28T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:09:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\"},\"wordCount\":92,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/nn_m.jpg\",\"keywords\":[\"Studies\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\",\"name\":\"Digital is out?! 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