M\u00e1s ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"\"El envase tiene que actuar como un spot publicitario en el lineal, por eso hablamos de Packvertising. El 80% de los productos en los supermercados no cuentan con el apoyo de la televisi\u00f3n, los carteles o los anuncios en t\u00e9rminos de comunicaci\u00f3n. Aqu\u00ed es donde el envase tiene que proporcionar las recompensas relevantes y distintivas\", dice el Dr. Christian Scheier, Director General de decode Marketingberatung. Pro Carton le entrevist\u00f3.<\/p>\n
M\u00e1s ...<\/a><\/p>","protected":false},"author":1,"featured_media":241737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-241736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"\nStrategic packaging with Packvertising - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic packaging with Packvertising - Pro Carton\" \/>\n<meta property=\"og:description\" content=\""Packaging needs to act as an advertising spot on the shelf, we therefore speak of Packvertising. 80 per cent of products in supermarkets are not supported by TV, posters or ads in terms of communication. 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