{"id":241694,"date":"2013-06-03T00:00:00","date_gmt":"2013-06-02T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/simplify-and-surprise\/"},"modified":"2021-11-07T16:06:20","modified_gmt":"2021-11-07T16:06:20","slug":"simplify-and-surprise","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/simplify-and-surprise\/","title":{"rendered":"Simplificar y sorprender"},"content":{"rendered":"<p>En su primera vida, Lars Wallentin fue responsable, durante casi 40 a\u00f1os, del desarrollo de soluciones creativas de dise\u00f1o para marcas estrat\u00e9gicas como Nestl\u00e9, Nescaf\u00e9, Maggi, Buitoni, Nesquik o KitKat. Hoy en d\u00eda, es una referencia para muchos j\u00f3venes de marketing. Su dispositivo, que se manifiesta claramente en sus ense\u00f1anzas, se resume en tres palabras: simplificar, sorprender y sinergias. Pro Carton habl\u00f3 con \u00e9l sobre lo que deben hacer los fabricantes de cart\u00f3n y envases, sobre la cadena de suministro de envases y la comunicaci\u00f3n sobre los mismos.<\/p>\n<p>\u00a0<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0513\/p_0513_wallentin_e.html' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>En su primera vida, Lars Wallentin fue responsable, durante casi 40 a\u00f1os, del desarrollo de soluciones creativas de dise\u00f1o para marcas estrat\u00e9gicas como Nestl\u00e9, Nescaf\u00e9, Maggi, Buitoni, Nesquik o KitKat. Hoy en d\u00eda, es una referencia para muchos j\u00f3venes de marketing. Su dispositivo, que se manifiesta claramente en sus ense\u00f1anzas, se resume en tres palabras: simplificar, sorprender y sinergias. Pro Carton habl\u00f3 con \u00e9l sobre lo que deben hacer los fabricantes de cart\u00f3n y envases, sobre la cadena de suministro de envases y la comunicaci\u00f3n sobre los mismos.<\/p>\n<p>\u00a0<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0513\/p_0513_wallentin_e.html' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"author":1,"featured_media":241695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simplify and Surprise! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/simplify-and-surprise\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simplify and Surprise! - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"In his first life, Lars Wallentin was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestl\u00e9, Nescaf\u00e9, Maggi, Buitoni, Nesquik or KitKat. Today, he is a reference for many young marketing people. His device which clearly comes through in his teaching can be summarized in the three words: simplify, surprise and synergies. Pro Carton talked to him about what cartonboard and carton manufacturers should do, about the packaging supply chain and communication on packaging. \u00a0 More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/simplify-and-surprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-02T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/wallentin_m1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"138\" \/>\n\t<meta property=\"og:image:height\" content=\"171\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/simplify-and-surprise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/simplify-and-surprise\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Simplify and Surprise!\",\"datePublished\":\"2013-06-02T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:06:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/simplify-and-surprise\\\/\"},\"wordCount\":87,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/simplify-and-surprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/wallentin_m1.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/simplify-and-surprise\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/simplify-and-surprise\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/simplify-and-surprise\\\/\",\"name\":\"Simplify and Surprise! 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