{"id":241687,"date":"2013-08-17T00:00:00","date_gmt":"2013-08-16T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-in-a-digital-age\/"},"modified":"2021-11-07T16:05:48","modified_gmt":"2021-11-07T16:05:48","slug":"packaging-in-a-digital-age","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/packaging-in-a-digital-age\/","title":{"rendered":"El envasado en la era digital"},"content":{"rendered":"<p>En un estudio realizado por encargo de Pro Carton el a\u00f1o pasado, la agencia de investigaci\u00f3n de mercados Pointlogic demostr\u00f3 que los envases son un medio de comunicaci\u00f3n, como los peri\u00f3dicos, la radio o la televisi\u00f3n. Ahora, el estudio ha sido evaluado de nuevo, en particular con respecto a los nativos digitales y los compradores por impulso. El resultado: incluso los \"nativos digitales\" valoran mucho el envase, y se fijan m\u00e1s en las marcas y hablan m\u00e1s de los productos.<\/p>\n<p><a href='\/files\/file_manager\/press_0813\/p_0813_stu_e.html ' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>En un estudio realizado por encargo de Pro Carton el a\u00f1o pasado, la agencia de investigaci\u00f3n de mercados Pointlogic demostr\u00f3 que los envases son un medio de comunicaci\u00f3n, como los peri\u00f3dicos, la radio o la televisi\u00f3n. Ahora, el estudio ha sido evaluado de nuevo, en particular con respecto a los nativos digitales y los compradores por impulso. El resultado: incluso los \"nativos digitales\" valoran mucho el envase, y se fijan m\u00e1s en las marcas y hablan m\u00e1s de los productos.<\/p>\n<p><a href='\/files\/file_manager\/press_0813\/p_0813_stu_e.html ' target='_blank' rel=\"noopener\">M\u00e1s ...<\/a><\/p>","protected":false},"author":1,"featured_media":241688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-241687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging in a digital age - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/packaging-in-a-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging in a digital age - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"In a study conducted on behalf of Pro Carton last year, the market research agency Pointlogic showed that packages are a medium, like newspapers, radio or TV. Now, the study has been evaluated once again, in particular with regard to digital natives and impulse buyers. The result: even the \u201eDigital Natives\u201c place major value on packaging, and they focus more on brands and talk about products more.More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/packaging-in-a-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-16T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:05:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/internet_m1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-in-a-digital-age\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-in-a-digital-age\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Packaging in a digital age\",\"datePublished\":\"2013-08-16T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:05:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-in-a-digital-age\\\/\"},\"wordCount\":73,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-in-a-digital-age\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/internet_m1.jpg\",\"keywords\":[\"Studies\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-in-a-digital-age\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-in-a-digital-age\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-in-a-digital-age\\\/\",\"name\":\"Packaging in a digital age - 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