{"id":241671,"date":"2014-01-17T00:00:00","date_gmt":"2014-01-17T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/new-technology-new-pro-carton-website\/"},"modified":"2021-11-07T16:04:51","modified_gmt":"2021-11-07T16:04:51","slug":"new-technology-new-pro-carton-website","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/new-technology-new-pro-carton-website\/","title":{"rendered":"Nueva tecnolog\u00eda - nuevo sitio web de Pro Carton"},"content":{"rendered":"<p style=\"font-weight: bold; color: #000000;\">El comportamiento de los consumidores est\u00e1 cambiando a medida que estos adoptan un estilo de vida digital. En este contexto, el envase desempe\u00f1a un papel muy importante a la hora de transmitir la calidad y los valores de la marca de un producto, primero en una pantalla y luego en casa cuando se entrega el producto f\u00edsico.<\/p>\n<p style=\"font-weight: bold; color: #000000;\">Hoy, Pro Carton lanza un nuevo sitio web que muestra c\u00f3mo el envase de cart\u00f3n es el medio ideal para este papel, al permitir soluciones de envasado inteligentes que son creativas e innovadoras, en un sustrato sostenible.<\/p>\n<p>Las nuevas tecnolog\u00edas est\u00e1n transformando la forma en que los consumidores ven los envases. Adem\u00e1s de ser un escaparate y un veh\u00edculo para los productos, los consumidores ven que los envases contienen cada vez m\u00e1s innovaciones que ofrecen altos niveles de interacci\u00f3n y compromiso<\/p>\n<p>Los minoristas, los propietarios de marcas y los proveedores est\u00e1n explorando formas de responder, entre ellas:<\/p>\n<ul>\n<li>Compromiso de los consumidores con los productos envasados que portan dispositivos digitales que ofrecen contenidos interesantes<\/li>\n<li>La pr\u00f3xima generaci\u00f3n de identificaci\u00f3n de productos, m\u00e1s all\u00e1 del c\u00f3digo de barras, permite llevar informaci\u00f3n m\u00e1s detallada en el envase, lo que supone un mayor control para la cadena de suministro y la personalizaci\u00f3n para los consumidores.<\/li>\n<li>El embalaje, como sistema de entrega f\u00edsica para el mundo digital, que se basa en materias primas gestionadas de forma responsable<\/li>\n<\/ul>\n<p>Los h\u00e1bitos de compra de los consumidores pueden estar influenciados por el mundo digital, pero una vez que tienen el producto envasado delante de ellos quieren una buena experiencia al manipularlo. El envase debe ser:<\/p>\n<ul>\n<li>F\u00e1cil de abrir y cerrar<\/li>\n<li>Informativo<\/li>\n<li>Atractivo y representativo<\/li>\n<li>Proteger y conservar el contenido<\/li>\n<li>F\u00e1cil de eliminar<\/li>\n<\/ul>\n<p>Los envases de cart\u00f3n pueden ofrecer todos estos atributos, as\u00ed como otras soluciones impulsadas por las nuevas tecnolog\u00edas, que benefician al propietario de la marca y al minorista, as\u00ed como al consumidor. Por ejemplo:<\/p>\n<ul>\n<li>Seguridad alimentaria mediante el uso de aditivos y otras materias primas aprobadas para el contacto con los alimentos, tintas de baja migraci\u00f3n, barreras y revestimientos, cuando sea necesario<\/li>\n<li>Sistemas contra la falsificaci\u00f3n, por ejemplo, en los cartones de productos farmac\u00e9uticos<\/li>\n<\/ul>\n<p>Las nuevas tecnolog\u00edas que permite el mundo digital pueden aplicarse a los envases de cart\u00f3n, lo que hace que estos nuevos desarrollos sean m\u00e1s ecoeficientes, ya que los envases de cart\u00f3n son recuperables, reciclables y se aligeran continuamente para que los envases m\u00e1s ligeros rindan cada vez m\u00e1s.<\/p>\n<p>Los envases de cart\u00f3n, que son eficientes en el uso de los recursos y proceden de una materia prima natural, pueden ayudar a crear valor, comodidad y sostenibilidad en la cadena de suministro, a la vez que ofrecen las nuevas tecnolog\u00edas digitales que actualmente exploran los propietarios de marcas y los minoristas.<\/p>\n<p><span class=\"Stil5\" style=\"font-style: italic;\">Para m\u00e1s informaci\u00f3n sobre c\u00f3mo los envases de cart\u00f3n apoyan de forma sostenible las tecnolog\u00edas digitales y otras emergentes, haga clic en<a style=\"color: #006600;\" href=\"http:\/\/new-technology.procarton.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0http:\/\/new-technology.procarton.com\/<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>El comportamiento de los consumidores est\u00e1 cambiando a medida que adoptan un estilo de vida digital.  En este contexto, el envase desempe\u00f1a un papel muy importante a la hora de transmitir la calidad y los valores de la marca de un producto, primero en una pantalla y luego en el hogar cuando se entrega el producto f\u00edsico.El comportamiento del consumidor est\u00e1 cambiando a medida que m\u00e1s consumidores adoptan un estilo de vida digital. En este contexto, el envase desempe\u00f1a un papel muy importante a la hora de transmitir la calidad y los valores de la marca de un producto, primero en una pantalla y luego en casa cuando se entrega el producto f\u00edsico.<br \/>\nHoy, Pro Carton lanza un nuevo sitio web que muestra c\u00f3mo el envase de cart\u00f3n es el medio ideal para este papel, al permitir soluciones de envasado inteligentes que son creativas e innovadoras, en un sustrato sostenible.<\/p>","protected":false},"author":1,"featured_media":241672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-241671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Technology \u2013 new Pro Carton website - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/new-technology-new-pro-carton-website\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Technology \u2013 new Pro Carton website - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Consumer behaviour is changing as more consumers adopt a digital life-style. 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