{"id":241646,"date":"2014-02-27T00:00:00","date_gmt":"2014-02-27T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/say-it-with-a-carton\/"},"modified":"2021-11-07T16:04:21","modified_gmt":"2021-11-07T16:04:21","slug":"say-it-with-a-carton","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/say-it-with-a-carton\/","title":{"rendered":"D\u00edgalo con un cart\u00f3n"},"content":{"rendered":"<p><span style=\"font-weight: bold; color: #000000;\">Mientras que el mercado europeo de chocolate fabricado industrialmente parece en gran medida saturado, la industria prev\u00e9 un aumento de las cifras de ventas procedentes de la exportaci\u00f3n, as\u00ed como nuevos retos en el segmento de alta calidad. En Europa, solo el segmento de alta calidad ofrece oportunidades reales de crecimiento, en general con un envase de cart\u00f3n adecuado.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #000000;\">En los \u00faltimos tres a\u00f1os, la industria del chocolate ha experimentado una divisi\u00f3n del mercado. Los principales fabricantes no experimentan pr\u00e1cticamente ning\u00fan crecimiento. El mercado es extremadamente sensible a los precios, y es dif\u00edcil conseguir aumentos de precios sin perder cuotas de mercado.<\/p>\n<p style=\"color: #000000;\">Los precios de importantes ingredientes tambi\u00e9n est\u00e1n aumentando. En la UE, el precio del az\u00facar aument\u00f3 de 600 a 720 euros por tonelada durante el periodo de 2008 a 2013. El precio del cacao en el mercado mundial vari\u00f3 entre 2000 y 3800 d\u00f3lares por tonelada. Y la situaci\u00f3n no es diferente para las avellanas, el segundo ingrediente m\u00e1s caro despu\u00e9s del cacao. Los precios se han duplicado en los \u00faltimos tres a\u00f1os.<\/p>\n<p style=\"color: #000000;\">Martin Dowideit, del \"Handelsblatt\", opina: \"El chocolate es un producto sujeto a la compra por impulso. No forma parte de la lista de la compra, el envase es la tentaci\u00f3n\". El consumo mundial est\u00e1 liderado por Suiza, Reino Unido y Alemania; los suizos son los campeones del mundo, con un consumo anual de 11,9 kilogramos por cabeza.<\/p>\n<p style=\"color: #000000;\">No es de extra\u00f1ar que los suizos descubrieran pronto el verdadero valor de este manjar marr\u00f3n. Con los productos Finest Pralin\u00e9s, Lindor y Excellence, Lindt &amp; Spr\u00fcngli es el l\u00edder mundial del chocolate premium y est\u00e1 representado en m\u00e1s de 100 pa\u00edses. En 2004, Lindt ya inici\u00f3 la tendencia de las tabletas de chocolate, pasando de los productos baratos de masa a un \"poco de lujo\". Esto ha atra\u00eddo a muchos imitadores desde entonces.<\/p>\n<p style=\"color: #000000;\">\"Nuestra serie Excellence, con un contenido de cacao del 70% y superior, ha generado unas ventas fant\u00e1sticas\", afirma el director de Lindt, Adalbert Lechner. \"El chocolate Lindt es ese peque\u00f1o lujo en la rutina diaria que es apreciado como recompensa por la gente, incluso en tiempos econ\u00f3micamente dif\u00edciles\". Este segmento medio, con marcas como Lindt, Suchard, Hussel o Hachez, se envasa casi exclusivamente en cajas de cart\u00f3n. \"Hay cuatro razones principales para el uso del cart\u00f3n para el envasado de chocolate premium\", dice Marie-Eug\u00e9nie Barrelet, de Villars Ma\u00eetre Chocolatier: \"los costes del envase, la sostenibilidad, la calidad de la impresi\u00f3n y la velocidad de desarrollo.\"<\/p>\n<p style=\"color: #000000;\"><span class=\"Stil4\" style=\"font-weight: bold;\">La calidad avanza<\/span><br \/>\nSeg\u00fan el consultor alimentario suizo James Amoroso, el chocolate de alto precio est\u00e1 logrando un crecimiento considerablemente mayor que los productos de masa: \"Esta tendencia probablemente se mantendr\u00e1, ya que la gente est\u00e1 tomando conciencia de que el chocolate debe consumirse en ocasiones especiales y no en grandes cantidades\".<\/p>\n<p style=\"color: #000000;\">Los fabricantes y elaboradores de especialidades han aprovechado al m\u00e1ximo estas nuevas oportunidades en el mercado del chocolate. Por ejemplo, el reci\u00e9n llegado \"myswisschocolate\", fundado en 2010, ya cuenta con 100.000 clientes en 32 pa\u00edses para la producci\u00f3n personalizada o los pedidos en l\u00ednea. En myswisschocolate.ch se puede pedir una gran variedad de recetas y dise\u00f1ar el propio envase, por supuesto con cart\u00f3n. El fundador Sven Beichler afirma: \"Los consumidores quieren productos \u00fanicos que respondan a sus necesidades individuales, en lugar de productos masivos. Y la gente est\u00e1 dispuesta a gastar dinero en un producto individual de primera clase\".<\/p>\n<p>Dolfin y Pierre Marcolini en B\u00e9lgica, Coppeneur o Wagner en Alemania, Damian Allsop o Willies Cacao en Inglaterra, Michel Cluizel, Jean-Paul H\u00e9vin, La Maison du Chocolate, Patrick Roger o Valrhona en Francia, Domori o Stainer en Italia, Xocolat o Zotter en Austria, y Lindt &amp; Spr\u00fcngli o Villars en Suiza: el segmento premium est\u00e1 creciendo, cada vez m\u00e1s fabricantes apuestan por la m\u00e1xima calidad. La cartera abarca recetas y composiciones intrigantes, como el queso de monta\u00f1a o el chile, el c\u00e1\u00f1amo con mocca, los licores de frambuesa, el caf\u00e9-ciruela con tocino caramelizado o las combinaciones con especias orientales. Pero todos tienen algo en com\u00fan: el cart\u00f3n es el envase elegido.<\/p>\n<p><a style=\"color: #006600;\" href=\"http:\/\/www.finanzen.net\/\" target=\"_blank\" rel=\"noopener\">www.finanzen.net<\/a><br \/>\n<a style=\"color: #006600;\" href=\"http:\/\/www.handelsblatt.com\/\" target=\"_blank\" rel=\"noopener\">www.handelsblatt.com<\/a><br \/>\n<a style=\"color: #006600;\" href=\"http:\/\/www.sg-network.org\/\" target=\"_blank\" rel=\"noopener\">www.sg-network.org<\/a><br \/>\n<a style=\"color: #006600;\" href=\"http:\/\/www.swissinfo.ch\/\" target=\"_blank\" rel=\"noopener\">www.swissinfo.ch<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo se presentar\u00e1 el chocolate en el futuro?<br \/>Mientras que el mercado europeo de chocolate fabricado industrialmente parece en gran medida saturado, la industria prev\u00e9 un aumento de las cifras de ventas procedentes de la exportaci\u00f3n, as\u00ed como nuevos retos en el segmento de alta calidad. En Europa, solo el segmento de alta calidad ofrece oportunidades reales de crecimiento, en general con un envase de cart\u00f3n adecuado.<\/p>","protected":false},"author":1,"featured_media":241647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-241646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Say it with a carton - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/say-it-with-a-carton\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Say it with a carton - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"How will chocolate present itself in future?Whereas the European market for industrially manufactured chocolate largely appears saturated, the industry forecasts growing sales numbers from exports as well through new challenges in the high quality segment. 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