{"id":266993,"date":"2021-11-11T09:56:53","date_gmt":"2021-11-11T09:56:53","guid":{"rendered":"https:\/\/www.procarton.com\/?page_id=266993"},"modified":"2025-03-07T20:15:35","modified_gmt":"2025-03-07T20:15:35","slug":"strategy","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/es\/members\/marketing-communications\/strategy\/","title":{"rendered":"Estrategia"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fourth  avia-builder-el-first\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h3>Pro Carton es la Asociaci\u00f3n Europea de Fabricantes de Cart\u00f3n y Cart\u00f3n.<\/h3>\n<p>Contamos con el apoyo de los proveedores de las respectivas industrias. Trabajamos estrechamente con otras asociaciones con el objetivo com\u00fan de hacer que el cart\u00f3n y la soluci\u00f3n de envase y embalaje de cart\u00f3n sean la opci\u00f3n de envase y embalaje preferida por los propietarios de marcas, los minoristas y los consumidores.<\/p>\n<h4>Objetivos y actividades de Pro Carton<\/h4>\n<p>Promoveremos el uso del cart\u00f3n y los envases de cart\u00f3n como un material de envase y embalaje moderno, funcional, atractivo y sostenible. La opci\u00f3n natural y m\u00e1s preferida por los usuarios responsables.<\/p>\n<p><strong>Interactuamos activamente con las partes interesadas en la cadena de valor de los envases de cart\u00f3n:<\/strong><\/p>\n<ul>\n<li>Propietarios de marcas<\/li>\n<li>Minoristas<\/li>\n<li>Consumidores<\/li>\n<li>Recicladores<\/li>\n<li>Instituciones<\/li>\n<li>Medios<\/li>\n<li>Otras asociaciones<\/li>\n<\/ul>\n<p>Nos comprometemos a ser la caja de resonancia de los medios de comunicaci\u00f3n y la legislaci\u00f3n sobre cuestiones relacionadas con el cart\u00f3n y los envases.<\/p>\n<p>Somos la plataforma de conexi\u00f3n para todos los socios de la cadena de valor.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_one_full  el_before_av_one_fourth  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><a href=\"https:\/\/www.procarton.com\/members\/marketing-communications\/\" target=\"_blank\" rel=\"noopener\"><strong>Nuestro <\/strong><strong>las investigaciones y los estudios demuestran<\/strong><strong>:<\/strong><\/a><\/p>\n<ul>\n<li>Los consumidores conf\u00edan en el material de envase y embalaje a base de fibra, ya que est\u00e1 hecho de recursos renovables, es biodegradable y totalmente reciclable<\/li>\n<li>Con una tasa de reciclado del 83,2%, los consumidores de la UE demuestran su confianza en el sistema de recogida, clasificaci\u00f3n y reciclado m\u00e1s eficaz y fiable que existe.<\/li>\n<li>Esto hace que los envases de cart\u00f3n y el cart\u00f3n sean la opci\u00f3n natural para el envase y embalaje sostenible<\/li>\n<li>9 de cada 10 europeos elegir\u00edan el cart\u00f3n si tuvieran que elegir entre envases de pl\u00e1stico y de cart\u00f3n para el mismo producto.<\/li>\n<li>Esto hace que el material de los envases de cart\u00f3n sea un importante gestor de marcas para los l\u00edderes de la cajas y sostenibilidad<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-4  el_after_av_three_fourth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-5  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"2560\" height=\"1703\" class='wp-image-264806 avia-img-lazy-loading-not-264806 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-scaled.jpg\" alt='' title='Recuperaci\u00f3n y reciclaje'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-scaled.jpg 2560w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-300x200.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-1030x685.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-768x511.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-1536x1022.jpg 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-2048x1363.jpg 2048w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-18x12.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-1500x998.jpg 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-705x469.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":266973,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-266993","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/members\/marketing-communications\/strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy - Pro Carton\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/members\/marketing-communications\/strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T20:15:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/\",\"name\":\"Strategy - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"datePublished\":\"2021-11-11T09:56:53+00:00\",\"dateModified\":\"2025-03-07T20:15:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Members Area\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing &#038; 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