Una peque\u00f1a reducci\u00f3n en las inscripciones de este a\u00f1o result\u00f3 ser irrelevante, ya que la calidad de los cartones presentados fue igual e incluso mejor que en 2009.<\/p>\r\n\r\n\r\n\r\n
Una forma de reconocer la calidad de las candidaturas es ver c\u00f3mo los jueces se dividen en su opini\u00f3n sobre el ganador y la lista de finalistas. Esto ocurri\u00f3 en varias categor\u00edas y se produjo un debate sobre los m\u00e9ritos individuales de cada cart\u00f3n preseleccionado.<\/p>\r\n\r\n\r\n\r\n
Como ya se ha dicho, los mejores envases de cart\u00f3n no son necesariamente los m\u00e1s complejos. La simplicidad de la construcci\u00f3n, el atractivo para el consumidor, la interacci\u00f3n con el consumidor, el impacto en las estanter\u00edas y la facilidad de fabricaci\u00f3n son s\u00f3lo algunos de los factores que tenemos en cuenta. Del mismo modo, aunque los envases premium suelen ser impresionantes, tenemos que mirar m\u00e1s all\u00e1 y determinar las cualidades individuales de cada envase, independientemente del valor del producto que contenga.<\/p>\r\n\r\n\r\n\r\n
Los cartones que estaban completamente pensados con gr\u00e1ficos eran los m\u00e1s impresionantes, ya que mostraban que un dise\u00f1o gr\u00e1fico y estructural integrado puede ser extremadamente poderoso como pieza de comunicaci\u00f3n de la marca. Los cartones que, a primera vista, eran muy llamativos, resultaron a\u00fan m\u00e1s impresionantes en la mano y m\u00e1s a\u00fan cuando los desmontamos para comprender mejor la idea que hay detr\u00e1s de cada uno.<\/p>\r\n\r\n\r\n\r\n
La econom\u00eda global ha sido mencionada una vez m\u00e1s con raz\u00f3n y esto ha llevado a algunos propietarios de marcas a cambiar de otros materiales al cart\u00f3n por diversas eficiencias o para reducir la cantidad de cart\u00f3n utilizado. Sin embargo, no debe olvidarse y debe ir unido a la tendencia de los consumidores a exigir envases m\u00e1s sostenibles, ya que tambi\u00e9n hace que los propietarios de marcas queden bien a los ojos de sus consumidores. Estos consumidores son muy conscientes del impacto de los envases en el medio ambiente y la industria del cart\u00f3n es la mejor situada para hacer frente a esta demanda.<\/p>\r\n\r\n\r\n\r\n
Satkar Gidda Londres Septiembre 2010<\/em><\/p>\r\n\r\n\r\n\r\n
\r\n<\/figure>\r\n
\r\n
SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n
PRESIDENTE DEL JURADO<\/h4>\r\n\r\n\r\n\r\n
Satkar Gidda estudi\u00f3 Empresariales y Marketing y ha trabajado 6 a\u00f1os en Ventas, Trade Marketing y Brand Marketing para RHM Foods y Nestl\u00e9, seguidos de 30 a\u00f1os como Director de Ventas y Marketing de SiebertHead, la consultora de dise\u00f1o de marcas y envases m\u00e1s antigua del Reino Unido. Desde marzo de 2020, Satkar trabaja como consultor independiente.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"
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<\/figure>\r\n