{"id":258509,"date":"2021-03-16T13:01:41","date_gmt":"2021-03-16T13:01:41","guid":{"rendered":"\/awards\/european-carton-excellence-award\/2009\/jury\/"},"modified":"2022-01-10T09:36:13","modified_gmt":"2022-01-10T09:36:13","slug":"jury","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/es\/awards\/european-carton-excellence-award\/2009-2\/jury\/","title":{"rendered":"Jurado"},"content":{"rendered":"

Desde que se juzgaron las candidaturas de 2008, hemos asistido a una gran agitaci\u00f3n en la econom\u00eda mundial. En el mundo de las marcas, esto ha supuesto que los consumidores busquen productos m\u00e1s baratos y que los propietarios de las marcas busquen reducir los costes de los envases, o un valor adicional para el consumidor a trav\u00e9s de la innovaci\u00f3n en los envases.<\/strong><\/p>\r\n\r\n\r\n\r\n

Creo que los cartones son realmente rentables y sostenibles, adem\u00e1s de ser un medio perfecto para la comunicaci\u00f3n de la marca. Los diferentes tipos de cart\u00f3n, las t\u00e9cnicas de impresi\u00f3n, los acabados, los relieves, etc. que est\u00e1n disponibles son bastante notables. Esto significa que, como dise\u00f1adores y propietarios de marcas, podemos proyectar cualquier personalidad, imagen o posicionamiento de marca que queramos. Algo que no siempre es posible en algunos de los otros materiales de envasado debido a las limitaciones de producci\u00f3n que tienen.<\/p>\r\n\r\n\r\n\r\n

Hubo candidaturas con construcciones de cart\u00f3n que ya hab\u00edamos visto antes, pero las innovaciones adicionales a trav\u00e9s de la impresi\u00f3n, combinadas con una propuesta diferente para el consumidor, nos permitieron ver el envase de forma diferente. As\u00ed, una construcci\u00f3n de cart\u00f3n ya existente, pero presentada de forma diferente, produce una oferta completamente nueva para que el jurado la considere.<\/p>\r\n\r\n\r\n\r\n

Este a\u00f1o los jueces han trabajado m\u00e1s que nunca y han tardado m\u00e1s que nunca en llegar a sus conclusiones y decisiones. Nunca hab\u00eda visto tanto debate sobre tantas candidaturas, lo que para m\u00ed indicaba la calidad de las mismas. As\u00ed que llegar a un consenso para la lista de finalistas y el posterior ganador de cada categor\u00eda, llev\u00f3 m\u00e1s tiempo de lo habitual. Al final, est\u00e1bamos cansados pero contentos.<\/p>\r\n\r\n\r\n\r\n

Satkar Gidda
Londres, noviembre de 2009<\/em><\/p>\r\n\r\n\r\n\r\n

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SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n

PRESIDENTE DEL JURADO<\/h4>\r\n\r\n\r\n\r\n

Satkar Gidda estudi\u00f3 Empresariales y Marketing y ha trabajado 6 a\u00f1os en Ventas, Trade Marketing y Brand Marketing para RHM Foods y Nestl\u00e9, seguidos de 30 a\u00f1os como Director de Ventas y Marketing de SiebertHead, la consultora de dise\u00f1o de marcas y envases m\u00e1s antigua del Reino Unido. Desde marzo de 2020, Satkar trabaja como consultor independiente.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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PETER KLEIN SPROKKELHORST<\/h3>\r\n\r\n\r\n\r\n

ASESOR DEL JURADO<\/h4>\r\n\r\n\r\n\r\n

Tras formarse como ingeniero mec\u00e1nico, Peter Klein Sprokkelhorst decidi\u00f3 incorporarse a la industria del procesamiento del papel. En 1982 se convirti\u00f3 en director general de Zedek Deventer Holland (que hoy pertenece al Grupo Smurfit Kappa) y convirti\u00f3 la empresa en un importante proveedor de expositores y embalajes en Europa. Se jubil\u00f3 en 2008, pero con 45 a\u00f1os de experiencia sigue activo como consultor independiente.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Since the judging of the 2008 entries, we have witnessed much turmoil in the global economy. In the world of brands it has meant that consumers are looking for lower cost products and brand owners are looking for reduced packaging costs \u2013 or additional value for the consumer through packaging innovation. 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