{"id":258507,"date":"2021-03-16T13:00:01","date_gmt":"2021-03-16T13:00:01","guid":{"rendered":"\/awards\/european-carton-excellence-award\/2008\/jury\/"},"modified":"2022-01-10T09:32:12","modified_gmt":"2022-01-10T09:32:12","slug":"jury","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/es\/awards\/european-carton-excellence-award\/2008-2\/jury\/","title":{"rendered":"Jurado"},"content":{"rendered":"

Comentarios de Satkar Gidda - Presidente del Jurado<\/strong>
Hace tiempo que sostengo la opini\u00f3n de que el verdadero futuro de la comunicaci\u00f3n de las marcas a trav\u00e9s de los envases es el cart\u00f3n. Sin embargo, en el espacio de un a\u00f1o, el volumen de cuestiones como la sostenibilidad y la producci\u00f3n de carbono es tan fuerte que ahora son dos de los temas m\u00e1s candentes. La industria del cart\u00f3n est\u00e1 perfectamente situada para satisfacer estas cuestiones, adem\u00e1s de ser el medio perfecto para la comunicaci\u00f3n creativa con el cliente y el consumidor. Ning\u00fan otro material de envasado puede igualar a los envases de cart\u00f3n en este \u00e1mbito.<\/p>\r\n\r\n\r\n\r\n

Por lo tanto, fue especialmente satisfactorio ver tantos trabajos presentados una vez m\u00e1s. Los diferentes niveles de pensamiento, creatividad y uso de los envases de cart\u00f3n hicieron ciertamente muy dif\u00edcil la tarea de los jueces. Tan dif\u00edcil que, de hecho, el proceso de evaluaci\u00f3n fue mucho m\u00e1s largo y, al final, est\u00e1bamos completamente agotados.<\/p>\r\n\r\n\r\n\r\n

Eso es lo que yo llamo una buena competici\u00f3n.<\/p>\r\n\r\n\r\n\r\n

Los jueces siempre buscan algo que no hayan visto antes o que apliquen una idea existente de forma diferente. Un paquete no tiene que ser descabellado para ser innovador. A veces, un peque\u00f1o cambio en una idea existente puede llamar la atenci\u00f3n. Nuestros clientes, los propietarios de las marcas, buscan sin duda la innovaci\u00f3n, la diferencia y la visi\u00f3n de futuro de la industria del cart\u00f3n, as\u00ed que vamos a ofrec\u00e9rselo y a seguir ofreci\u00e9ndolo.<\/p>\r\n\r\n\r\n\r\n

Satkar Gidda
Londres Septiembre 2008<\/em><\/p>\r\n\r\n\r\n\r\n

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\"\"<\/figure>\r\n
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SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n

PRESIDENTE DEL JURADO<\/h4>\r\n\r\n\r\n\r\n

Satkar Gidda estudi\u00f3 Empresariales y Marketing y ha trabajado 6 a\u00f1os en Ventas, Trade Marketing y Brand Marketing para RHM Foods y Nestl\u00e9, seguidos de 30 a\u00f1os como Director de Ventas y Marketing de SiebertHead, la consultora de dise\u00f1o de marcas y envases m\u00e1s antigua del Reino Unido. Desde marzo de 2020, Satkar trabaja como consultor independiente.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Comments from Satkar Gidda \u2013 Chairman of the JuryI have long held the view that the real future for brand communication through packaging is cartons. However in the space of one year the volume on issues such as sustainability and carbon output is so loud that these are now two of the hottest subjects around. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":258282,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"templates\/award_details_page.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-258507","page","type-page","status-publish","hentry"],"yoast_head":"\nJury - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/awards\/european-carton-excellence-award\/2008-2\/jury\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jury - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Comments from Satkar Gidda \u2013 Chairman of the JuryI have long held the view that the real future for brand communication through packaging is cartons. 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