{"id":294421,"date":"2024-04-21T10:35:55","date_gmt":"2024-04-21T09:35:55","guid":{"rendered":"https:\/\/www.procarton.com\/?p=294421"},"modified":"2024-04-23T14:40:53","modified_gmt":"2024-04-23T13:40:53","slug":"consumers-across-europe-place-climate-change-as-their-number-one-concern","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/consumers-across-europe-place-climate-change-as-their-number-one-concern\/","title":{"rendered":"F\u00fcr die Verbraucher in ganz Europa ist der Klimawandel die gr\u00f6\u00dfte Sorge"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_one_third  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-1  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"1030\" height=\"579\" class='wp-image-294196 avia-img-lazy-loading-not-294196 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-1030x579.png\" alt='' title='Pro Carton Europ\u00e4ische Umfrage 2024'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-1030x579.png 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-300x169.png 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-768x432.png 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-1536x864.png 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-2048x1152.png 2048w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-18x10.png 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-1500x843.png 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-12-at-09.03.53-705x396.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_one_third  el_before_av_hr\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h4><strong>Welche Bedeutung messen die Verbraucher dem Klimawandel bei?<\/strong><\/h4>\n<p>Um herauszufinden, wie es um die aktuellen Einstellungen bestellt ist, haben wir in unserer j\u00fcngsten europ\u00e4ischen Studie \u00fcber die Wahrnehmung von Verpackungen durch die Verbraucher mehr als 5.000 europ\u00e4ische Verbraucher befragt.<\/p>\n<p>Die Umfrage ergab:<\/p>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<ul>\n<li><strong>68% der Verbraucher gaben den Klimawandel als ihre gr\u00f6\u00dfte Sorge an, wobei Italien mit 77% an erster Stelle steht.<\/strong><\/li>\n<li><strong>87% der Verbraucher w\u00fcrden Karton dem Kunststoff vorziehen.<\/strong><\/li>\n<li><strong>82% der Verbraucher sind sicher, dass sie zwischen wiederverwertbaren und nicht wiederverwertbaren Verpackungen unterscheiden k\u00f6nnen.<\/strong><\/li>\n<li><strong>90% der Verbraucher vertrauen auf die Wiederverwertbarkeit von Karton.<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/div>\n<div   class='hr hr-default   avia-builder-el-5  el_after_av_three_fifth  el_before_av_three_fourth'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-6  el_after_av_hr  el_before_av_one_fourth\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p id=\"ember1366\" class=\"ember-view reader-content-blocks__paragraph\">Im Jahr 2024 sehen sich die Verbraucher mit einer Reihe dr\u00e4ngender Probleme konfrontiert, die sich auf ihren Alltag auswirken und ihre Kaufentscheidungen beeinflussen.  Von der Krise der Lebenshaltungskosten \u00fcber den Klimawandel bis hin zur Kriegsf\u00fchrung, um nur einige zu nennen - all diese Themen wirken sich unweigerlich auf die Aussichten der Verbraucher aus. Infolgedessen m\u00fcssen Marken auf der ganzen Welt die Pr\u00e4ferenzen der Verbraucher in diesen Zeiten ber\u00fccksichtigen und auf ihre Bed\u00fcrfnisse und Anforderungen eingehen.<\/p>\n<p id=\"ember1367\" class=\"ember-view reader-content-blocks__paragraph\">Um mehr dar\u00fcber zu erfahren, haben wir vor kurzem unsere neueste Studie \u00fcber die Wahrnehmung von Verpackungen durch europ\u00e4ische Verbraucher in Auftrag gegeben, bei der \u00fcber 5 000 europ\u00e4ische Verbraucher in f\u00fcnf europ\u00e4ischen L\u00e4ndern - Deutschland, Frankreich, Italien, Spanien und Gro\u00dfbritannien - zu ihrer Einstellung gegen\u00fcber der Umwelt und ihrer Wahrnehmung von Verpackungen befragt wurden.<\/p>\n<\/div>\n<\/section>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-8  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p id=\"ember1368\" class=\"ember-view reader-content-blocks__paragraph\">Die Verbraucherumfrage ergab einige faszinierende Trends. Europaweit sind die drei gr\u00f6\u00dften Themen, die die Verbraucher bewegen, folgende: Klimawandel (68%), Lebenshaltungskosten (66%) und Kriege (56%).<\/p>\n<p id=\"ember1369\" class=\"ember-view reader-content-blocks__paragraph\">Wenn wir diese Statistiken nach L\u00e4ndern aufschl\u00fcsseln, kommen wir zu einigen sehr interessanten Ergebnissen. In Italien (77%), Spanien (72%) und Frankreich (70%) stuften die Befragten den Klimawandel als das wichtigste Problem ein, dem sie sich gegen\u00fcbersehen. Angesichts von Rekordtemperaturen, D\u00fcrreperioden und Wasserknappheit sp\u00fcren die Menschen die Auswirkungen des Klimawandels t\u00e4glich. Im Vereinigten K\u00f6nigreich nannten die Verbraucher die Lebenshaltungskosten als wichtigstes Problem (75%), und die deutschen Befragten gaben an, dass die Kriegsf\u00fchrung ihre gr\u00f6\u00dfte Sorge sei (66%).<\/p>\n<p id=\"ember1370\" class=\"ember-view reader-content-blocks__paragraph\">Trotz der l\u00e4nderspezifischen Unterschiede bei den gr\u00f6\u00dften Sorgen der Verbraucher zeigt die Umfrage, wie wichtig der Klimawandel ist. Alle L\u00e4nder nannten den Klimawandel unter den drei wichtigsten Themen, mit denen sie konfrontiert sind. Dies zeigt, dass die Verbraucher die Bedeutung unserer Umwelt und die Notwendigkeit, den Klimawandel einzud\u00e4mmen, anerkennen.<\/p>\n<\/div>\n<\/section>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-10  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p id=\"ember1371\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Schauen wir uns nun die Einstellung zur Verpackung an...<\/strong><\/p>\n<p id=\"ember1372\" class=\"ember-view reader-content-blocks__paragraph\">Da die Verbraucher immer bewusster auf die Umweltvertr\u00e4glichkeit von Verpackungsmaterialien achten, entscheiden sich immer mehr Menschen f\u00fcr eine nachhaltige Wahl. In unserer j\u00fcngsten Umfrage haben sich 87,1% der europ\u00e4ischen Verbraucher f\u00fcr Karton entschieden, als sie die Wahl zwischen zwei verschiedenen Verpackungsarten f\u00fcr ein Produkt hatten - Kunststoff und Karton. Das sind weitere 1% mehr als bei unserer Umfrage im Jahr 2022. Es ist sch\u00f6n zu sehen, dass ein gro\u00dfer Prozentsatz der Verbraucher sich f\u00fcr Produkte entscheidet, die aus nachhaltigen und leicht zu recycelnden Materialien wie Karton verpackt sind.<\/p>\n<p id=\"ember1373\" class=\"ember-view reader-content-blocks__paragraph\">Dar\u00fcber hinaus ist es ermutigend zu erfahren, dass die Verbraucher immer mehr Vertrauen in das Recycling haben. 82% der Menschen in Europa geben an, dass sie ein gutes Ma\u00df an Vertrauen in ihre F\u00e4higkeit haben, zwischen recycelbaren und nicht recycelbaren Verpackungen zu unterscheiden. Recycling ist von zentraler Bedeutung, da es uns hilft, Materialien wiederzuverwenden und unseren Abfall zu reduzieren. Daher ist es unerl\u00e4sslich, dass wir weiterhin so viele Materialien wie m\u00f6glich recyceln, um eine gr\u00fcnere Zukunft zu schaffen. Als wir die europ\u00e4ischen Befragten zu ihrem Vertrauen in die Recyclingf\u00e4higkeit nachhaltiger Materialien wie Wellpappe und Faltschachteln befragten, erreichte das Vertrauen der Verbraucher einen Durchschnittswert von 90% bzw. 87%. Diese Werte haben nun Glas \u00fcberholt, das traditionell als die Verpackung mit dem h\u00f6chsten Vertrauen der Verbraucher galt. Ein Vertrauensbeweis f\u00fcr Karton, Motivation und Verpflichtung zugleich. Eine Motivation, weiter in die St\u00e4rkung des Recyclings von Karton zu investieren, und gleichzeitig eine Verpflichtung, die Recyclingquoten weiter zu steigern.<\/p>\n<\/div>\n<\/section>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-12  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p id=\"ember1374\" class=\"ember-view reader-content-blocks__paragraph\"><strong>Unsere Ergebnisse zeigen<\/strong> dass wir als Kontinent den Klimawandel ernst nehmen und versuchen, die gef\u00e4hrlichen Risiken, die er f\u00fcr die Zukunft unseres Planeten mit sich bringt, zu mindern. Es ist sch\u00f6n zu sehen, dass europ\u00e4ische Marken aktiv die Verbraucherpr\u00e4ferenzen ber\u00fccksichtigen und ihre Produkte entsprechend den Verbraucherw\u00fcnschen aktualisieren. Um nur ein Beispiel zu nennen: Der britische Supermarkt Sainsbury's macht einen Schritt in Richtung Nachhaltigkeit, indem er eine neue Verpackung f\u00fcr Pilze auf Faserbasis einf\u00fchrt, die dazu beitr\u00e4gt, dass <a href=\"https:\/\/packagingeurope.com\/news\/cardboard-mushroom-punnets-revealed-by-sainsburys-in-plastic-reduction-effort\/10832.article?adredir=1\" target=\"_blank\" rel=\"noopener\">jedes Jahr 775 Tonnen Plastik einsparen.<\/a><\/p>\n<p id=\"ember1375\" class=\"ember-view reader-content-blocks__paragraph\">Wir hoffen, dass Sie diese Untersuchung aufschlussreich finden und die Ergebnisse sowohl Verbraucher als auch Unternehmen dazu inspirieren, sich f\u00fcr eine Kreislaufwirtschaft einzusetzen.<\/p>\n<p id=\"ember1376\" class=\"ember-view reader-content-blocks__paragraph\">Wenn Sie mehr \u00fcber die Verbraucherbefragung erfahren und weitere Einblicke erhalten m\u00f6chten, h\u00f6ren Sie sich <a href=\"https:\/\/packagingeurope.com\/podcasts\/a-deep-dive-into-pro-cartons-2024-consumer-study\/11088.article\" target=\"_blank\" rel=\"noopener\">Winnie Muehling's aktueller Podcast<\/a> mit Packaging Europe.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-14  el_after_av_three_fourth  avia-builder-el-last\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-15  el_before_av_image  avia-builder-el-first  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"300\" class='wp-image-294426 avia-img-lazy-loading-not-294426 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-300x300.jpg\" alt='' title='STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-300x300.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-1030x1030.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-80x80.jpg 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-768x768.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-12x12.jpg 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-36x36.jpg 36w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-180x180.jpg 180w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES-705x705.jpg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-5-1080x1080-Apr-24-HIGH-RES.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<div  class='avia-image-container  av-styling-    avia-builder-el-16  el_after_av_image  el_before_av_image  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"300\" class='wp-image-294425 avia-img-lazy-loading-not-294425 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-300x300.jpg\" alt='' title='STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-300x300.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-1030x1030.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-80x80.jpg 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-768x768.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-12x12.jpg 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-36x36.jpg 36w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-180x180.jpg 180w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES-705x705.jpg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-4-1080x1080-Apr-24-HIGH-RES.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<div  class='avia-image-container  av-styling-    avia-builder-el-17  el_after_av_image  el_before_av_image  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"300\" class='wp-image-294424 avia-img-lazy-loading-not-294424 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2024\/04\/STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES-300x300.jpg\" alt='' title='STORM_06_536-Pro-Carton-Consumer-Survey-Social-Graphics-Post-3-1080x1080-Apr-24-HIGH-RES'  itemprop=\"thumbnailUrl\" 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