{"id":290024,"date":"2023-07-12T19:48:19","date_gmt":"2023-07-12T18:48:19","guid":{"rendered":"https:\/\/www.procarton.com\/?p=290024"},"modified":"2023-07-18T19:51:09","modified_gmt":"2023-07-18T18:51:09","slug":"an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever\/","title":{"rendered":"Ein Interview mit Sanjeev Das, Forschungs- und Entwicklungsleiter f\u00fcr Verpackung und Systeme bei Unilever"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fourth  avia-builder-el-first\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-1  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><a href=\"https:\/\/www.linkedin.com\/in\/maria-georgiadou-477814123\/\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"300\" height=\"300\" class='wp-image-285683 avia-img-lazy-loading-not-285683 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/Sanjeev-Das-PCYDA-2023-Judge-300x300.png\" alt='' title='Sanjeev Das PCYDA 2023 Richter'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/Sanjeev-Das-PCYDA-2023-Judge-300x300.png 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/Sanjeev-Das-PCYDA-2023-Judge-80x80.png 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/Sanjeev-Das-PCYDA-2023-Judge-12x12.png 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/Sanjeev-Das-PCYDA-2023-Judge-36x36.png 36w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/Sanjeev-Das-PCYDA-2023-Judge-180x180.png 180w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/03\/Sanjeev-Das-PCYDA-2023-Judge.png 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_one_fourth  el_before_av_three_fourth\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Wir freuen uns, dass wir <a href=\"https:\/\/www.linkedin.com\/in\/sanjeev-das-13503b5\/\">Sanjeev Das<\/a>Sanjeev, Leiter der Forschungs- und Entwicklungsabteilung f\u00fcr Verpackungen und Systeme bei Unilever, wird auch 2023 wieder in der Jury sitzen.  Sanjeev ist Jurymitglied sowohl f\u00fcr den European Carton Excellence Award (<a href=\"https:\/\/www.procarton.com\/awards\/european-carton-excellence-award\/\">ECEA<\/a>) und das Pro Carton Young Designers Award (<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-young-designers-award\/pro-carton-young-designers-award-2022\/pro-carton-young-designers-award-2022-winners\/\">PCYDA<\/a>).<\/p>\n<p>Sanjeev hat Verpackungstechnik studiert und verf\u00fcgt \u00fcber rund 20 Jahre Erfahrung in verschiedenen Gesch\u00e4ftsbereichen der Konsumg\u00fcter- und Gesundheitsbranche.  Er ist ein starker Verfechter von erlebnisorientierten Verpackungen durch eine Synthese aus Design, nachhaltigen Materialien, Technologie und Partnerschaften.<\/p>\n<p>Da wir uns der Endphase des Awards 2023 n\u00e4hern, in der die Beitr\u00e4ge von ECEA und PCYDA bereits von Sanjeev und der Jury in die engere Wahl gezogen wurden, und die \u00f6ffentliche Abstimmung im Juli beginnt, baten wir Sanjeev um einige Einblicke in seine Rolle als Jurymitglied.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_three_fourth  el_before_av_one_fourth  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>Wie sind Sie zum ersten Mal mit dem ECEA und PCYDA Awards in Kontakt gekommen?<\/strong><\/p>\n<p><em>Pro Carton trat an mich heran mit dem Angebot, die Award-Beitr\u00e4ge f\u00fcr 2022 zu beurteilen.  Ich dachte, es w\u00fcrde sich lohnen, Teil des Gremiums zu sein, und ich habe mich nicht geirrt!  Ich bin froh, dass ich die Herausforderung angenommen habe - wir begutachten spannende Kreationen sowohl von erfahrenen Branchenvertretern (ECEA) als auch von kreativen jungen K\u00f6pfen (PCYDA).<\/em><\/p>\n<p><strong>Auf welche spezifischen Elemente achten SIE bei den Eintr\u00e4gen?\u00a0 <\/strong><\/p>\n<p><em>Ich interessiere mich besonders f\u00fcr das Verbraucherproblem, das durch jede Kartonkreation in diesen Awards gel\u00f6st wird.  Ich versuche auch zu verstehen, was sich hinter dem Karton verbirgt und inwiefern der Karton einzigartig ist.  Ich halte Ausschau nach praktischer Kreativit\u00e4t, die ein Unterscheidungsmerkmal darstellt.  Ich achte auch darauf, dass der Karton f\u00fcr den Benutzer ein tolles Gesamterlebnis bietet.  Die Kombination dieser Elemente macht f\u00fcr mich einen Gewinner aus.<\/em><\/p>\n<p><strong>Muss dies f\u00fcr ECEA und f\u00fcr PCYDA unterschiedlich sein?  Was sind die Unterschiede?\u00a0\u00a0<\/strong><\/p>\n<p><em>Die Hauptunterschiede bestehen darin, dass beim ECEA zus\u00e4tzlich zu dem, was ich bereits gesagt habe, das technische Fachwissen und die Art der Ausf\u00fchrung wichtig sind.  Bei den ECEA-Beitr\u00e4gen handelt es sich um Kartons, die sich bereits in der Produktion befinden. Daher achte ich auf die Gesamtausf\u00fchrung des Produkts, die Details und die \u00c4sthetik der L\u00f6sung.  Nat\u00fcrlich bin ich auch von den Beitr\u00e4gen angetan, die von einem nachhaltigen E2E-Ansatz untermauert werden!<\/em><\/p>\n<p><strong>Warum w\u00fcrden Sie einem jungen Studenten empfehlen, am PCYDA teilzunehmen? Was ist f\u00fcr sie drin? <\/strong><\/p>\n<p><em>Der PCYDA Award ist eine gro\u00dfartige Plattform f\u00fcr Studenten, um ihre kreative Brillanz zu pr\u00e4sentieren!  Dies ist auch eine Chance, L\u00f6sungen f\u00fcr Verbraucherprobleme zu pr\u00e4sentieren - siehe \"<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-young-designers-award\/pro-carton-young-designers-award-2022\/pro-carton-young-designers-award-2022-winners\/\">Zwillingst\u00fcten f\u00fcr Popcorn und Getr\u00e4nke<\/a>\" und \"<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-young-designers-award\/pro-carton-young-designers-award-2022\/pro-carton-young-designers-award-2022-winners\/\">Swingtape<\/a>\" - PCYDA-Gewinner 2022.  Der PCYDA ist ein hervorragender Ausgangspunkt, wenn Sie ehrgeizig sind und das Designdenken f\u00fcr die Zukunft mitgestalten wollen.  Wir hoffen, Ihre Entw\u00fcrfe im Jahr 2024 zu sehen!<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-6  el_after_av_three_fourth  el_before_av_one_full  column-top-margin\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  el_before_av_image  avia-builder-el-first  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"169\" class='wp-image-280207 avia-img-lazy-loading-not-280207 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/07\/ECEA22-jury_SanjeevWinnie-300x169.jpg\" alt='' title='ECEA22 Jury_SanjeevWinnie'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/07\/ECEA22-jury_SanjeevWinnie-300x169.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/07\/ECEA22-jury_SanjeevWinnie-1030x580.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/07\/ECEA22-jury_SanjeevWinnie-768x432.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/07\/ECEA22-jury_SanjeevWinnie-1536x865.jpg 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/07\/ECEA22-jury_SanjeevWinnie-2048x1153.jpg 2048w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/07\/ECEA22-jury_SanjeevWinnie-18x10.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/07\/ECEA22-jury_SanjeevWinnie-1500x845.jpg 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/07\/ECEA22-jury_SanjeevWinnie-705x397.jpg 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<div  class='avia-image-container  av-styling-    avia-builder-el-8  el_after_av_image  el_before_av_image  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"200\" class='wp-image-281649 avia-img-lazy-loading-not-281649 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/General-Snack-Tomatoes-Carton-of-the-Year-2022-V2-300x200.png\" alt='' title='General Snack Tomatoes Karton des Jahres 2022 V2'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/General-Snack-Tomatoes-Carton-of-the-Year-2022-V2-300x200.png 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/General-Snack-Tomatoes-Carton-of-the-Year-2022-V2-1030x687.png 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/General-Snack-Tomatoes-Carton-of-the-Year-2022-V2-768x512.png 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/General-Snack-Tomatoes-Carton-of-the-Year-2022-V2-1536x1024.png 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/General-Snack-Tomatoes-Carton-of-the-Year-2022-V2-2048x1366.png 2048w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/General-Snack-Tomatoes-Carton-of-the-Year-2022-V2-18x12.png 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/General-Snack-Tomatoes-Carton-of-the-Year-2022-V2-1500x1000.png 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/General-Snack-Tomatoes-Carton-of-the-Year-2022-V2-705x470.png 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<div  class='avia-image-container  av-styling-    avia-builder-el-9  el_after_av_image  avia-builder-el-last  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"200\" class='wp-image-281268 avia-img-lazy-loading-not-281268 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/Swingtape_Winner_Creative-Cartonboard-Ideas_CI010AT-300x200.jpg\" alt='' title='Swingtape_Winner_Kreative Ideen aus Karton_CI010AT'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/Swingtape_Winner_Creative-Cartonboard-Ideas_CI010AT-300x200.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/Swingtape_Winner_Creative-Cartonboard-Ideas_CI010AT-1030x687.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/Swingtape_Winner_Creative-Cartonboard-Ideas_CI010AT-768x512.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/Swingtape_Winner_Creative-Cartonboard-Ideas_CI010AT-1536x1024.jpg 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/Swingtape_Winner_Creative-Cartonboard-Ideas_CI010AT-2048x1365.jpg 2048w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/Swingtape_Winner_Creative-Cartonboard-Ideas_CI010AT-18x12.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/Swingtape_Winner_Creative-Cartonboard-Ideas_CI010AT-1500x1000.jpg 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/09\/Swingtape_Winner_Creative-Cartonboard-Ideas_CI010AT-705x470.jpg 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-10  el_after_av_one_fourth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>Anmerkung:<\/strong><\/p>\n<p><strong>ECEA<\/strong> Die Eintr\u00e4ge m\u00fcssen innerhalb der letzten 3 Jahre zum Verkauf hergestellt und auf dem europ\u00e4ischen Markt verkauft worden sein.\u00a0 <strong>PCYDA<\/strong> steht allen Designstudenten in Europa offen, die nicht beruflich t\u00e4tig sind.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sanjeev Das, Leiter der Forschungs- und Entwicklungsabteilung f\u00fcr Verpackungen und Systeme bei Unilever, sitzt im Jahr 2023 in der Jury des ECEA und des PCYDA.<\/p>","protected":false},"author":1286,"featured_media":289510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,44,242],"tags":[],"class_list":["post-290024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-marketing-trends","category-procarton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An interview with Sanjeev Das, Ice Cream Research &amp; Development Head for Packaging &amp; Systems for Unilever - Pro Carton<\/title>\n<meta name=\"description\" content=\"Sanjeev Das, Ice Cream Research &amp; Development Head for Packaging &amp; Systems for Unilever, sits on the judges panel in 2023 for ECEA and PCYDA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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