{"id":289994,"date":"2023-07-11T19:47:54","date_gmt":"2023-07-11T18:47:54","guid":{"rendered":"https:\/\/www.procarton.com\/?p=289994"},"modified":"2023-07-18T19:50:30","modified_gmt":"2023-07-18T18:50:30","slug":"an-interview-with-simon-bolton-group-ceo-at-group-xp-and-chairman-at-superunion","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/an-interview-with-simon-bolton-group-ceo-at-group-xp-and-chairman-at-superunion\/","title":{"rendered":"Ein Interview mit Simon Bolton, CEO der XP-Gruppe und Vorsitzender von Superunion"},"content":{"rendered":"
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Simon Bolton ist ein erfahrener internationaler Vermarkter mit einer Erfolgsbilanz bei der Leitung von Design- und Kommunikationsagenturen. Er hat in 7 verschiedenen St\u00e4dten auf 3 Kontinenten gelebt und gearbeitet.<\/h5>\n
Dies ist das 3. Jahr, in dem Simon sich bereit erkl\u00e4rt hat, f\u00fcr uns in der Jury zu sitzen. Pro Carton Student Video Award (PCSVA)<\/a> Richtergremium.<\/h5>\n<\/div>\n<\/section>\n<\/div>\n
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Wie kam es zu Ihrem Engagement bei der PCSVA?<\/strong><\/p>\n

Ich sa\u00df in der Lounge von Heathrow Terminal 5 und wollte gerade zu einem Tauchurlaub nach Barbados fliegen, als ich aus heiterem Himmel einen Anruf von Tony (Hitchin) erhielt, der mich bat, der Jury beizutreten und die Erfahrungen aus meiner langen Karriere in der Werbung und im Design in die PCSVA einzubringen.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Was hat Sie daran gereizt, in der Jury zu sitzen?<\/strong><\/p>\n

Nun, ich w\u00fcrde sagen, dass es an zwei Faktoren lag - ich mochte den Auftrag an die Studentengemeinschaft, sich der Herausforderung zu stellen, und ich war besonders fasziniert von der Notwendigkeit, die Antwort als Film einzureichen. Ich pers\u00f6nlich liebe den Film als Medium.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Welches ist das bisher denkw\u00fcrdigste\/beliebteste Video f\u00fcr Sie?<\/strong><\/p>\n

Nat\u00fcrlich werde ich nichts von den diesj\u00e4hrigen Beitr\u00e4gen verraten - ich fand, dass wir letztes Jahr einige gro\u00dfartige Beitr\u00e4ge hatten - \"Cartonovella\" war der herausragende Film, an den ich mich erinnere! Die Geschichte war wundersch\u00f6n geschrieben und der Autor hat es geschafft, echte Dramatik zu finden, um Karton zum Helden zu machen. Ich sollte darauf hinweisen, dass ich es auch f\u00fcr eine mutige Arbeit hielt, die gut durchdacht war und auf der dynamischen Spannung zu Beginn des Films aufbaute.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Welche Elemente sollten in diesen Sch\u00fclervideos enthalten sein?<\/strong><\/p>\n

Das Festhalten an einer dramatischen Storyline und das Durchschneiden sind meine gro\u00dfen Anliegen. Ich m\u00f6chte, dass die Sch\u00fcler versuchen, dem Banalen und Offensichtlichen zu widerstehen - einen Zweck f\u00fcr Karton zu finden, an den ich noch nicht gedacht habe, aber ich sollte sagen, dass es nicht darum geht, auf andere Verpackungsmaterialien \"einzutreten\". Ich w\u00fcrde sagen - preisen Sie die Vorz\u00fcge von Karton an und tun Sie dies mit dramatischer Wirkung.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Haben Sie in den letzten drei Jahren eine Entwicklung bei den Eintr\u00e4gen festgestellt?<\/strong><\/p>\n

Ehrlich gesagt h\u00e4tte ich mir einen gr\u00f6\u00dferen Fortschritt erhofft, und ich h\u00e4tte gerne gesehen, wie sich die Geschichte durch neue Themen, Techniken und das \u00dcberschreiten kreativer Grenzen weiterentwickelt.<\/em><\/p>\n

Gibt es etwas, das Sie gerne in einem PCSVA-Beitrag sehen w\u00fcrden, das Sie bisher nicht gesehen haben?<\/strong><\/p>\n

Das ist genau das, was ich mir von .... erhoffe - etwas Au\u00dfergew\u00f6hnliches, das ich noch nicht gesehen habe!<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Was w\u00fcrden Sie Studenten raten, die im n\u00e4chsten Jahr an der PCSVA Award teilnehmen m\u00f6chten?<\/strong><\/p>\n

Liebe Sch\u00fclerinnen und Sch\u00fcler - konzentrieren Sie sich nicht nur auf \"Vergleiche und Kontraste\", sondern beginnen Sie mit einem leeren Blatt Papier - kreieren Sie etwas, das noch nie zuvor gemacht wurde, aber nat\u00fcrlich m\u00fcssen Sie \"auf (Pro Carton) Marke\" bleiben.<\/em><\/p>\n

Welche Vorteile sehen Sie f\u00fcr Studenten, die der PCSVA beitreten wollen?<\/strong><\/p>\n

Eine gro\u00dfartige Erfahrung - die Chance, Ihr Portfolio um Inhalte und Selbstvertrauen zu erweitern.<\/em><\/p>\n

Die Chance, etwas zu bewirken!<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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M\u00f6chten Sie noch etwas hinzuf\u00fcgen?<\/strong><\/p>\n

\"Man hat gro\u00dfe Freiheiten innerhalb eines engen Rahmens.\"<\/em><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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Der Pro Carton Student Video Award ist ein europ\u00e4ischer Wettbewerb f\u00fcr Video-Storytelling \u00fcber Karton und Pappe. Pro Carton sucht nach kreativen Studenten, die uns dabei helfen, die Welt \u00fcber die Vorteile von Karton und Pappe zu informieren. Im Jahr 2022 (dem 3. Jahr der Preisverleihung) gab es 2 gemeinsame Gewinner und 3 hoch gelobte Beitr\u00e4ge. Das beste Video im Jahr 2023 wird mit 5.000 \u20ac ausgezeichnet! Die Gewinner werden beim Awards-Gala-Dinner in Sevilla, Spanien, am 21. September bekannt gegeben.<\/h5>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Simon Bolton ist einer der Jurymitglieder des diesj\u00e4hrigen Pro Carton Student Video Award (PCSVA).<\/p>","protected":false},"author":1286,"featured_media":290007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,242],"tags":[],"class_list":["post-289994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-procarton"],"yoast_head":"\nAn Interview with Simon Bolton, Group CEO at Group XP and Chairman at Superunion - Pro Carton<\/title>\n<meta name=\"description\" content=\"Simon Bolton is one of the judges on this years panel for the Pro Carton Student Video Award (PCSVA).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/an-interview-with-simon-bolton-group-ceo-at-group-xp-and-chairman-at-superunion\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Interview with Simon Bolton, Group CEO at Group XP and Chairman at Superunion - 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