{"id":289970,"date":"2023-07-13T19:48:48","date_gmt":"2023-07-13T18:48:48","guid":{"rendered":"https:\/\/www.procarton.com\/?p=289970"},"modified":"2023-07-18T19:52:22","modified_gmt":"2023-07-18T18:52:22","slug":"update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton\/","title":{"rendered":"Update zu den neu geschaffenen Arbeitsgruppen Marketing und Public Affairs von Pro Carton"},"content":{"rendered":"
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Arbeitsbereich Marketing<\/h3>\n<\/div>\n<\/section>\n
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Der Pro Carton Marketing Workstream setzt sich aus 9 Marketingexperten aus Mitgliedsunternehmen von Pro Carton und ECMA<\/a>. Im Marketingteam ist eine ausgewogene Mischung aus Kartonfabriken und Verarbeitern vertreten. Das Team trifft sich zweimonatlich und ist k\u00fcrzlich zum zweiten Mal seit seiner Gr\u00fcndung zusammengekommen.<\/p>\n

Die wichtigsten Ziele des Arbeitsbereichs Marketing sind:<\/p>\n

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  1. Sicherstellen, dass die PR-Schwerpunkte und Marketingaktivit\u00e4ten von Pro Carton mit den wichtigsten Themen und Interessen der Mitgliedsorganisationen \u00fcbereinstimmen.<\/li>\n
  2. Erh\u00f6hung der Verbreitung der Marketingleistungen, die den Mitgliedsorganisationen durch die einzelnen Mitglieder des Marketingteams zur Verf\u00fcgung gestellt werden.<\/li>\n<\/ol>\n

    Zu den vertretenen Unternehmen geh\u00f6ren Holmen Iggesund<\/a>, Metsa-Gruppe<\/a>, RDM-Gruppe<\/a>, Stora Enso<\/a>, MM Board & Paper<\/a>, Westrock<\/a>, Grafik Verpackung International<\/a>, Faller Verpackungen<\/a> und Van Genechten Packaging<\/a>.<\/p>\n<\/div>\n<\/section>\n

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    Winfried M\u00fchling,<\/a> Direktor f\u00fcr Marketing und Kommunikation, Pro Karton.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

    Folgen Sie einem manuell hinzugef\u00fcgten Link<\/a><\/p>\n
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    J\u00fcngste Marketing-Ergebnisse<\/p>\n<\/div>\n<\/section>\n

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    Verf\u00fcgbar f\u00fcr unsere Mitglieder<\/p>\n<\/div>\n<\/section>\n<\/div>\n

    <\/span><\/span><\/div>\n
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    Arbeitsbereich \u00d6ffentliche Angelegenheiten<\/h3>\n<\/div>\n<\/section>\n
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    Die Arbeitsgruppe \"\u00d6ffentliche Angelegenheiten\", die sich aus 10 Mitgliedsunternehmen zusammensetzt, die sich zu gleichen Teilen aus Papierfabriken und Verarbeitern zusammensetzen, hat bereits zwei Sitzungen abgehalten. Der Schwerpunkt der Gruppe liegt auf der Erleichterung eines zweiseitigen Informations- und Diskussionsflusses \u00fcber die Gesetzgebung, die Faltschachteln und Karton betrifft. In den Sitzungen informieren wir die Mitglieder \u00fcber die Lobbyarbeit, an der Pro Carton \/ ECMA beteiligt ist (mit dem Ziel, dass diese Informationen \u00fcber die Mitgliedsunternehmen bis hin zur Vorstandsebene weitergegeben werden), und bei Bedarf werden wir versuchen, \"Branchenpositionen\" als Teil unserer Arbeit zur Beeinflussung der europ\u00e4ischen verpackungspolitischen Debatte zu vereinbaren.<\/p>\n

    Mike Turner, Gesch\u00e4ftsf\u00fchrender Direktor,\u00a0ECMA - der Europ\u00e4ische Verband der Kartonhersteller\u00a0\u00a0<\/strong>E: mturner@ecma.org<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Das neueste Update aus den neu geschaffenen Arbeitsgruppen Marketing und Public Affairs von Pro Carton.<\/p>","protected":false},"author":1286,"featured_media":282498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,228,241,44,77,242,66],"tags":[],"class_list":["post-289970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-eu-political-news","category-legislation","category-marketing-trends","category-national-activities","category-procarton","category-latest-member-news"],"yoast_head":"\nUpdate on the newly-created Marketing and Public Affairs Workstreams from Pro Carton - Pro Carton<\/title>\n<meta name=\"description\" content=\"The latest update from the newly-created Marketing and Public Affairs Workstreams from Pro Carton.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update on the newly-created Marketing and Public Affairs Workstreams from Pro Carton - 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