{"id":288386,"date":"2023-05-22T17:12:13","date_gmt":"2023-05-22T16:12:13","guid":{"rendered":"https:\/\/www.procarton.com\/?p=288386"},"modified":"2023-06-06T08:07:17","modified_gmt":"2023-06-06T07:07:17","slug":"inform-inspire-interact-when-packaging-comes-to-life-augmented-reality-from-snoopstar","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/inform-inspire-interact-when-packaging-comes-to-life-augmented-reality-from-snoopstar\/","title":{"rendered":"Informieren. Inspirieren. Interagieren. Wenn Verpackungen zum Leben erwachen! Erweiterte Realit\u00e4t von SnoopStar"},"content":{"rendered":"
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Ihr Produkt: 100 % einzigartig.<\/strong><\/p>\n

Ihre Geschichte: 100% authentisch. <\/strong><\/p>\n

Und wie sagt man es den Verbrauchern?<\/strong><\/p>\n

Es ist ganz einfach: Verpackungen mit Erweiterte Realit\u00e4t (AR)<\/strong>. AR - ein weltweiter Megatrend - verleiht jeder Verpackung und jedem Druckerzeugnis eine neue multimediale Dimension. Sie erm\u00f6glicht mehr Informationen, mehr Inspiration und mehr Interaktion der Verbraucher direkt mit dem Produkt.<\/p>\n

Einzelh\u00e4ndler wie Aldi S\u00fcd, Marken wie Bitburger, L'Or\u00e9al oder Johnson & Johnson sowie Agenturen, Dienstleister und Papierhersteller, die die AR-Technologie als Software-as-a-Service-L\u00f6sung (SaaS) nutzen, sind Vorreiter. Und wie haben sie das gemacht? Durch eine Partnerschaft mit der D\u00fcsseldorfer Technologieplattform snoopstar, dem Marktf\u00fchrer im Bereich AR f\u00fcr Marken.<\/p>\n

Unterhaltsame Videos, Produktpr\u00e4sentationen, hilfreiche Anleitungen, verkaufsf\u00f6rdernde Hintergrundinformationen, passende Aktionen und exklusive Gewinnspiele - mit Hilfe von Snoopstar<\/a><\/strong>werden die gedruckten Seiten von Flyern, Magazinen, Displays, Verpackungen oder Paketbeilagen zu einem umfassenden digitalen Erlebnis. Verbraucher einfach die kostenlose snoopstar-App \u00f6ffnen<\/a><\/strong> und ihre Handykamera auf eine Seite richten. Die von der jeweiligen Marke vorgegebenen digitalen Inhalte erscheinen dann auf dem Handy-Display der Verbraucher. Bedruckte Kartons erhalten ein erweitertes Produkterlebnis. Direkte Links zum E-Shop der Marke, zu Zubeh\u00f6r oder Social-Media-Kampagnen lassen sich leicht einf\u00fcgen.<\/p>\n

Das Beste daran: Jeder Klick ist messbar, so dass die Markenkommunikation auch im Printbereich noch genauer auf die Unternehmensziele ausgerichtet werden kann. Die Technologie kommt ohne spezielle Marker aus, so dass auch bestehende Produkte digital aufgewertet werden k\u00f6nnen - ohne Nachdruck oder st\u00f6rende QR-Codes. Die digitalen Inhalte k\u00f6nnen t\u00e4glich angepasst und in verschiedenen Sprachen angezeigt sowie lokal individualisiert werden (dank Geofencing mit einer Genauigkeit von bis zu sechs Metern).<\/p>\n

Dieser Br\u00fcckenschlag zwischen Offline und Online entspricht im digitalen Erlebniszeitalter nachweislich dem Wunsch der Konsumenten nach mehr Interaktivit\u00e4t in Print und Verpackung. Das belegen nicht nur zahlreiche Markenstudien, sondern auch drei German Brand Awards und ein Effie - der Oscar der Kommunikationsbranche - die alle an snoopstar verliehen wurden.<\/p>\n

Dank des Trusted-Partner-Konzepts des Unternehmens k\u00f6nnen Agenturen, Druckdienstleister und Hersteller selbst zu AR-Anbietern werden. Die SaaS-L\u00f6sung erm\u00f6glicht es ihnen, den AR-Service ihren eigenen Kunden anzubieten und damit ihr Portfolio und ihren Umsatz zu erweitern - und dem Mehrwertdruck eine ganz neue Dimension zu verleihen.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Probieren Sie es aus! Laden Sie die kostenlose snoopstar-App herunter<\/a> und richten Sie die Kamera Ihres Mobiltelefons auf die Bilder unten!<\/strong><\/h3>\n<\/div>\n<\/section>\n<\/div>\n
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Laden Sie die Snoopstar App hier herunter<\/span><\/a><\/div>\n<\/div>\n
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Verpackungen mit Augmented Reality (AR) verleihen jeder Verpackung und jedem Druckerzeugnis eine neue multimediale Dimension. Sie erm\u00f6glicht mehr Informationen, Inspiration und Interaktion der Verbraucher direkt mit dem Produkt.<\/p>","protected":false},"author":1286,"featured_media":288387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-288386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"\nInform. Inspire. Interact. When packaging comes to life! 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