{"id":286099,"date":"2023-04-05T17:50:11","date_gmt":"2023-04-05T16:50:11","guid":{"rendered":"https:\/\/www.procarton.com\/?p=286099"},"modified":"2023-04-06T11:47:22","modified_gmt":"2023-04-06T10:47:22","slug":"mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/","title":{"rendered":"McKinsey-Bericht - Die potenziellen Auswirkungen von Mehrwegverpackungen - April 2023"},"content":{"rendered":"
\n
\n
\n
<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/span><\/span><\/div>\n
\n
\n
\n

5. April 2023 - McKinsey & Company:<\/strong><\/p>\n

Das erneute Interesse an wiederverwendbaren Verpackungen gewinnt an Fahrt. Das Konzept ist jedoch komplex, und die Beteiligten sollten die Auswirkungen von Kosten- und Umweltfaktoren verstehen.<\/strong><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
\n
\n
\n

Das Konzept der Mehrwegverpackung<\/strong>\u00a0ist nicht neu. Im vergangenen Jahrhundert gab es bereits Mehrwegsysteme f\u00fcr Waren wie Milch und Wein, um nur einige zu nennen. Heute, da die Industrie weltweit versucht, ihre Kohlenstoffemissionen als Reaktion auf die immer ehrgeizigeren Klimaziele zu reduzieren, haben wiederverwendbare Verpackungen erneut stark an Interesse gewonnen.<\/p>\n

Trotz dieses erneuten Interesses sind viele Versuche in der Pilotphase nicht skalierbar. Eine einfache Erkl\u00e4rung daf\u00fcr ist, dass es mehrere einschr\u00e4nkende Faktoren innerhalb der derzeitigen Verpackungs-Wertsch\u00f6pfungskette<\/strong>Die Gr\u00fcnde daf\u00fcr sind vor allem mangelnde Akzeptanz, fehlende Infrastruktur, beh\u00f6rdliche Auflagen zur Verringerung der Gesamtverpackung, Produktsicherheit und Kosten.<\/p>\n

Dieser Artikel von McKinsey & Company zielt darauf ab, den Dialog \u00fcber die Wahl der Verpackung zu f\u00f6rdern und die verf\u00fcgbare Faktenbasis zu erweitern. Mehrweg- versus Einwegverpackungen<\/strong>. Vor diesem Hintergrund haben wir zwei verschiedene potenzielle Anwendungsszenarien in Europa modelliert, die sich auf den \u00f6kologischen Fu\u00dfabdruck und die Kostenauswirkungen einer Umstellung von einem Einwegverpackungsmodell auf ein Modell der Wiederverwendbarkeit beziehen.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

\n
\n
\n
\u00dcBER DIE AUTOREN<\/h6>\n

Dieser Artikel ist eine Gemeinschaftsarbeit von Felix Gr\u00fcnewald, Jon Haag und Franziska Hornyai,\u00a0Oskar Lingqvist<\/a>und\u00a0Daniel Nordig\u00e5rden<\/a>und vertritt die Ansichten von McKinseys Materials Practice.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

\n
\n
\n
<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

Link zum Bericht:<\/strong><\/p>\n<\/div>\n<\/section>\n

\n
\n
<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

Cepi<\/a>, ECMA<\/a>, FEFCO<\/a>, Pro Carton und EPPA <\/a>haben einen Bericht in Auftrag gegeben, der sich auf die Ergebnisse der McKinsey-Studie st\u00fctzt -\u00a0Die Folgenabsch\u00e4tzung der Wiederverwendungsziele im vorgeschlagenen PPWR. <\/strong><\/p>\n

Eine Infografik<\/strong> die die wichtigsten Schlussfolgerungen des Berichts f\u00fcr unsere Branchen hervorhebt, ist ebenfalls ver\u00f6ffentlicht worden.<\/p>\n

(nur f\u00fcr Pro Carton-Mitglieder)<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

\n
\n
\n

Link zur Infografik:<\/strong><\/p>\n<\/div>\n<\/section>\n

\n
\n
<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Da die Industrie weltweit bestrebt ist, ihre Kohlendioxidemissionen zu reduzieren, haben wiederverwendbare Verpackungen erneut stark an Interesse gewonnen.<\/p>","protected":false},"author":1286,"featured_media":286100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,44,52],"tags":[],"class_list":["post-286099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-marketing-trends","category-sustainability"],"yoast_head":"\nMcKinsey Report - The potential impact of reusable packaging - April 2023 - Pro Carton<\/title>\n<meta name=\"description\" content=\"As industries around the world aim to reduce their carbon emissions, reusable packaging has once again gained significant interest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McKinsey Report - The potential impact of reusable packaging - April 2023 - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"As industries around the world aim to reduce their carbon emissions, reusable packaging has once again gained significant interest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/de\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-05T16:50:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T10:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1702\" \/>\n\t<meta property=\"og:image:height\" content=\"707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ryan@procarton.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"ryan@procarton.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"10\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/\"},\"author\":{\"name\":\"ryan@procarton.com\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/8f52811f36555e3fbe8aa433fda4f5b5\"},\"headline\":\"McKinsey Report – The potential impact of reusable packaging – April 2023\",\"datePublished\":\"2023-04-05T16:50:11+00:00\",\"dateModified\":\"2023-04-06T10:47:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/\"},\"wordCount\":2004,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/McKinsey-April-2023-report.png\",\"articleSection\":[\"Brands & Markets\",\"Legislation\",\"Marketing Trends\",\"Sustainability\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/\",\"name\":\"McKinsey Report - The potential impact of reusable packaging - April 2023 - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/McKinsey-April-2023-report.png\",\"datePublished\":\"2023-04-05T16:50:11+00:00\",\"dateModified\":\"2023-04-06T10:47:22+00:00\",\"description\":\"As industries around the world aim to reduce their carbon emissions, reusable packaging has once again gained significant interest.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/McKinsey-April-2023-report.png\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/McKinsey-April-2023-report.png\",\"width\":1702,\"height\":707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McKinsey Report – The potential impact of reusable packaging – April 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/8f52811f36555e3fbe8aa433fda4f5b5\",\"name\":\"ryan@procarton.com\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/de\\\/author\\\/pro-carton-3\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"McKinsey-Bericht - Die potenziellen Auswirkungen von Mehrwegverpackungen - April 2023 - Pro Carton","description":"Da die Industrie weltweit bestrebt ist, ihre Kohlendioxidemissionen zu reduzieren, haben wiederverwendbare Verpackungen erneut stark an Interesse gewonnen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/de\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/","og_locale":"de_DE","og_type":"article","og_title":"McKinsey Report - The potential impact of reusable packaging - April 2023 - Pro Carton","og_description":"As industries around the world aim to reduce their carbon emissions, reusable packaging has once again gained significant interest.","og_url":"https:\/\/www.procarton.com\/de\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2023-04-05T16:50:11+00:00","article_modified_time":"2023-04-06T10:47:22+00:00","og_image":[{"width":1702,"height":707,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report.png","type":"image\/png"}],"author":"ryan@procarton.com","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Verfasst von":"ryan@procarton.com","Gesch\u00e4tzte Lesezeit":"10\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/"},"author":{"name":"ryan@procarton.com","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/8f52811f36555e3fbe8aa433fda4f5b5"},"headline":"McKinsey Report – The potential impact of reusable packaging – April 2023","datePublished":"2023-04-05T16:50:11+00:00","dateModified":"2023-04-06T10:47:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/"},"wordCount":2004,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report.png","articleSection":["Brands & Markets","Legislation","Marketing Trends","Sustainability"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/","url":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/","name":"McKinsey-Bericht - Die potenziellen Auswirkungen von Mehrwegverpackungen - April 2023 - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report.png","datePublished":"2023-04-05T16:50:11+00:00","dateModified":"2023-04-06T10:47:22+00:00","description":"Da die Industrie weltweit bestrebt ist, ihre Kohlendioxidemissionen zu reduzieren, haben wiederverwendbare Verpackungen erneut stark an Interesse gewonnen.","breadcrumb":{"@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report.png","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/04\/McKinsey-April-2023-report.png","width":1702,"height":707},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/mckinsey-report-the-potential-impact-of-reusable-packaging-april-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"McKinsey Report – The potential impact of reusable packaging – April 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/8f52811f36555e3fbe8aa433fda4f5b5","name":"ryan@procarton.com","url":"https:\/\/www.procarton.com\/de\/author\/pro-carton-3\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/286099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/users\/1286"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/comments?post=286099"}],"version-history":[{"count":8,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/286099\/revisions"}],"predecessor-version":[{"id":286107,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/286099\/revisions\/286107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/media\/286100"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/media?parent=286099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/categories?post=286099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/tags?post=286099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}