{"id":242873,"date":"2020-03-12T00:00:00","date_gmt":"2020-03-12T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-green-shoots-of-4evergreen\/"},"modified":"2022-10-05T11:46:31","modified_gmt":"2022-10-05T10:46:31","slug":"the-green-shoots-of-4evergreen","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/the-green-shoots-of-4evergreen\/","title":{"rendered":"Die gr\u00fcnen Triebe von 4Evergreen"},"content":{"rendered":"<p><strong>Wie viele in der Kartonindustrie wissen, wurde Ende letzten Jahres eine neue Allianz mit dem Namen 4Evergreen gegr\u00fcndet, um den Beitrag von faserhaltigen Verpackungen in der Kreislaufwirtschaft zu erh\u00f6hen. Die Allianz wurde von der CEPI (Confederation of Paper Industries) mit dem Ziel initiiert, das Bewusstsein f\u00fcr die Vorteile faserbasierter Verpackungsmaterialien zu sch\u00e4rfen, sich f\u00fcr eine EU-Gesetzgebung zur Unterst\u00fctzung der Recyclingf\u00e4higkeit von Produkten einzusetzen und die Entwicklung optimierter Sammelsysteme und geeigneter Recycling-Infrastrukturen zu fordern. Bislang haben sich 44 Unternehmen, darunter mehrere Kartonfabriken und Verarbeiter, sowie andere interessierte Parteien aus der gesamten Lieferkette, darunter Nestl\u00e9, Danone und Mars, der Initiative angeschlossen.<\/strong><\/p>\n<p>W\u00e4hrend einige Leser mit den Geschehnissen der letzten Monate vertraut sind, dachten wir, dass es sich lohnt, die Pl\u00e4ne und Bestrebungen von 4Evergreen mit denjenigen zu teilen, die nicht direkt daran beteiligt sind.<\/p>\n<p>4Evergreen wurde mit einer Lebenserwartung von 2 bis 3 Jahren gegr\u00fcndet und hat folgende Ziele:<\/p>\n<ul>\n<li>eine Plattform f\u00fcr Zusammenarbeit und Innovation im Bereich der faserverst\u00e4rkten Verpackungen zu sein.<\/li>\n<li>Information, Aufkl\u00e4rung und Einbindung der Verbraucher sowie der Industrie und der politischen Entscheidungstr\u00e4ger<\/li>\n<li>Festlegung einer Industriestrategie und eines Mobilisierungskonzepts f\u00fcr die weitere Entwicklung nachhaltiger Verpackungen auf Faserbasis<\/li>\n<li>Entwicklung von Transparenz und R\u00fcckverfolgbarkeit der nachhaltigen Lieferketten<\/li>\n<li>Entwicklung von branchenweit anerkannten Leitlinien f\u00fcr das Verpackungsdesign<\/li>\n<li>Weiterentwicklung optimierter Sammel- und Recyclingsysteme - und deren Zug\u00e4nglichkeit<\/li>\n<li>F\u00f6rderung des Umweltbewusstseins durch wissenschaftliche Fakten<\/li>\n<\/ul>\n<p>Es wurde ein umfangreiches Budget erstellt, und f\u00fcr den n\u00e4chsten Monat ist eine offizielle Auftaktveranstaltung geplant. Es soll ein Programmdirektor ernannt werden, der die Initiative leiten wird. Er\/sie wird von einer PR-Agentur, Interel, unterst\u00fctzt, die f\u00fcr die Ausarbeitung einer Kommunikationsstrategie mit Schl\u00fcsselbotschaften und -positionen sowie einer Website zust\u00e4ndig sein wird. Interel ist das weltweit gr\u00f6\u00dfte unabh\u00e4ngige Beratungsunternehmen f\u00fcr Public Affairs und Verbandsmanagement mit Niederlassungen auf der ganzen Welt, einschlie\u00dflich Br\u00fcssel. Dar\u00fcber hinaus wird eine Beraterfirma beauftragt, die bei der Bestandsaufnahme und der Initialisierung der Arbeitspl\u00e4ne helfen soll.<\/p>\n<p>4Evergreen verf\u00fcgt nun \u00fcber die Struktur und die Ressourcen, um bei seinem Ziel, den Beitrag von Verpackungen aus Fasern in der Kreislaufwirtschaft weiter zu erh\u00f6hen, einen bedeutenden Beitrag zu leisten.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-221874\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/4evergreen-logo-klein-300x200.png\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Wie viele in der Kartonindustrie wissen, wurde Ende letzten Jahres eine neue Allianz mit dem Namen 4Evergreen gegr\u00fcndet, um den Beitrag von Verpackungen aus Fasern in der Kreislaufwirtschaft zu erh\u00f6hen.<\/p>","protected":false},"author":1,"featured_media":242874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[270,79,241,247,242,52],"tags":[45],"class_list":["post-242873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4evergreen","category-brands-markets","category-legislation","category-members-news","category-procarton","category-sustainability","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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