{"id":242332,"date":"2018-06-16T00:00:00","date_gmt":"2018-06-15T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/welcome-to-the-new-president\/"},"modified":"2021-11-05T18:09:59","modified_gmt":"2021-11-05T18:09:59","slug":"welcome-to-the-new-president","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/welcome-to-the-new-president\/","title":{"rendered":"Willkommen beim neuen Pr\u00e4sidenten"},"content":{"rendered":"

Auf der Jahreshauptversammlung von Pro Carton am 8. Juni 2018 trat Roland Rex nach acht Jahren in dieser Funktion offiziell als Pr\u00e4sident des Verbandes zur\u00fcck, und Horst Bittermann wurde ordnungsgem\u00e4\u00df zu seinem Nachfolger gew\u00e4hlt. Roland hat die Organisation w\u00e4hrend seiner Amtszeit hervorragend gef\u00fchrt und war f\u00fcr viele Ver\u00e4nderungen verantwortlich. Er war der Katalysator hinter der umstrittenen Kampagne \"Kartons verursachen keinen Plastikm\u00fcll\", die zur Grundlage der eher unverbl\u00fcmten Marketinghaltung von Pro Carton geworden ist.<\/strong><\/p>\n

Horst Bittermann blickt auf eine bemerkenswerte Karriere zur\u00fcck, die drei Jahre im Private Banking und 15 Jahre im Einzelhandel in verschiedenen leitenden Positionen in Vertrieb und Marketing umfasst. Vor zehn Jahren kam er in die Verpackungsindustrie und ist nun verantwortlich f\u00fcr das Marketingteam bei MM Karton sowie f\u00fcr das Key Account Management des Unternehmens in den Bereichen FMCG, Pharmazie und Einzelhandel. Seine Erfahrung im klassischen Marketing, in der Kommunikation und in der Forschung wird sich f\u00fcr Pro Carton in Zukunft als gro\u00dfer Vorteil erweisen.
\nHorst \u00e4u\u00dferte sich wie folgt zu seiner neuen Rolle:
\n\"Ich freue mich, in dieser spannenden Zeit f\u00fcr die Kartonindustrie Pr\u00e4sident von Pro Carton zu sein. Pro Carton ist die Stimme f\u00fcr Karton und Faltschachteln - die nat\u00fcrliche Wahl der Verpackung. Ich glaube, dass wir den Markeninhabern und Einzelh\u00e4ndlern und letztlich den Endverbrauchern den nachhaltigen Charakter unserer Produkte noch intensiver, lauter und deutlicher vermitteln m\u00fcssen.
\nDie Verpackung muss drei Hauptfunktionen erf\u00fcllen, die 3 P's. Schutz des Produkts, F\u00f6rderung des Verkaufs des Produkts und Schutz der Umwelt. Faltschachteln unterst\u00fctzen ein hochwertiges und nat\u00fcrliches Erscheinungsbild im Regal und sind ein \u00e4u\u00dferst aufmerksamkeitsstarkes Medium. Faltschachteln hinterlassen keine dauerhaften Spuren in der Umwelt, sondern helfen, sie zu sch\u00fctzen, indem sie Produktsch\u00e4den oder Lebensmittelabf\u00e4lle reduzieren.
\nKarton wird aus erneuerbaren Quellen hergestellt, ist biologisch abbaubar und praktisch vollst\u00e4ndig recycelbar und verk\u00f6rpert die Kreislaufwirtschaft.
\nIch bin fest davon \u00fcberzeugt, dass Karton und Faltschachteln im kommenden Jahrzehnt die Gewinner sein werden und dass Pro Carton eine wichtige Rolle bei der Erreichung dieses Erfolgs spielen kann.\"<\/p>","protected":false},"excerpt":{"rendered":"

Auf der Jahreshauptversammlung von Pro Carton am 8. Juni 2018 trat Roland Rex nach acht Jahren offiziell als Pr\u00e4sident des Verbandes zur\u00fcck, und Horst Bittermann wurde ordnungsgem\u00e4\u00df zu seinem Nachfolger gew\u00e4hlt.<\/p>","protected":false},"author":1,"featured_media":242333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[242],"tags":[45],"class_list":["post-242332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procarton","tag-experts-it"],"yoast_head":"\nWelcome to the New President - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/welcome-to-the-new-president\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome to the New President - 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