{"id":242290,"date":"2017-11-07T00:00:00","date_gmt":"2017-11-07T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/why-packaging-matters-to-millennials\/"},"modified":"2021-11-22T10:42:24","modified_gmt":"2021-11-22T10:42:24","slug":"why-packaging-matters-to-millennials","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/why-packaging-matters-to-millennials\/","title":{"rendered":"Warum Verpackungen f\u00fcr Millennials wichtig sind"},"content":{"rendered":"<p>Die Millennials haben die Babyboomer als gr\u00f6\u00dfte Verbrauchergruppe \u00fcberholt. Wie wirkt sich das auf die Verpackung aus?<\/p>\n<p><a href=\"http:\/\/info.billerudkorsnas.com\/lets-not-forget-the-millennials\" target=\"_blank\" rel=\"noopener noreferrer\">Jon Haag beobachten<\/a>Director Consumer Insights bei BillerudKorsn\u00e4s, untersucht, wie Markeninhaber Verpackungen einsetzen, um Millennials anzuziehen.<\/p>\n<p>Jons Erkenntnisse beruhen auf den <a href=\"http:\/\/info.billerudkorsnas.com\/lets-not-forget-the-millennials\" target=\"_blank\" rel=\"noopener noreferrer\">BillerudKorn\u00e4s Verbraucherpanel 2017 Bericht<\/a>die zeigen, dass:<\/p>\n<ul>\n<li>Wiederverwertbare Verpackungen stehen bei Millennials hoch im Kurs<\/li>\n<li>Millennials sind bewusster, was sie kaufen<\/li>\n<li>Millennials interessieren sich f\u00fcr individuell gestaltete Verpackungen<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsn\u00e4s, as he explores how brand owners use packaging to attract millennial consumers. Jon\u2019s insights are based on the BillerudKorn\u00e4s Consumer Panel 2017 report, which show that: Recyclable packaging is high on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":263321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-242290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why packaging matters to millennials - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/why-packaging-matters-to-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why packaging matters to millennials - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsn\u00e4s, as he explores how brand owners use packaging to attract millennial consumers. Jon\u2019s insights are based on the BillerudKorn\u00e4s Consumer Panel 2017 report, which show that: Recyclable packaging is high on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/de\/why-packaging-matters-to-millennials\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-07T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-22T10:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/08\/billerudkorsnas.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"196\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Why packaging matters to millennials\",\"datePublished\":\"2017-11-07T00:00:00+00:00\",\"dateModified\":\"2021-11-22T10:42:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\"},\"wordCount\":78,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/billerudkorsnas.webp\",\"articleSection\":[\"Pro Carton Member News\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/why-packaging-matters-to-millennials\\\/\",\"name\":\"Why packaging matters to millennials - 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