{"id":242243,"date":"2017-02-14T00:00:00","date_gmt":"2017-02-14T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/commentary-from-the-new-general-manager\/"},"modified":"2021-11-05T18:30:31","modified_gmt":"2021-11-05T18:30:31","slug":"commentary-from-the-new-general-manager","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/commentary-from-the-new-general-manager\/","title":{"rendered":"Kommentar des neuen Generaldirektors"},"content":{"rendered":"<p><strong>Eine der Hauptaufgaben von Pro Carton ist es, die Vorteile von Karton und Pappe zu f\u00f6rdern, und wir k\u00f6nnten kaum eine bessere Umweltbilanz vorweisen. Ich bin jedoch der Meinung, dass wir unsere Botschaft an alle unsere wichtigsten Zielm\u00e4rkte noch deutlicher vermitteln m\u00fcssen.<\/strong><br \/>\n<strong>Letztes Jahr haben wir in Deutschland eine neue PR-Kampagne nach dem Motto \"Kartons verursachen keinen Plastikm\u00fcll\" gestartet, die in den Medien viel Beachtung fand. Es ist diese Art von etwas provokanteren Botschaften, die wir meiner Meinung nach vermitteln m\u00fcssen.<\/strong><\/p>\n<p>Ich erinnere mich, dass John Kerry, der US-Au\u00dfenminister, letztes Jahr eine Videoansprache in diesem Sinne hielt: \"Wir brauchen Ihre Hilfe. Als Verbraucher sollten wir Waren in recycelten (wiederverwertbaren) Verpackungen kaufen und die Menge an Plastik, die wir in unserem gesamten CO2-Fu\u00dfabdruck verwenden, reduzieren\". Auch wenn Plastik in der modernen Gesellschaft seinen Platz hat, bin ich der Meinung, dass es niemals f\u00fcr Verpackungen verwendet werden sollte, wenn stattdessen ein nachhaltigeres Material, wie z. B. Karton, verwendet werden kann.<\/p>\n<p>Apropos, haben Sie letzten Monat den Artikel in der Times (UK) gelesen? Die \u00dcberschrift lautete schlicht \"Ich habe die Zukunft gesehen, und sie ist voller Kartons\", und obwohl es haupts\u00e4chlich um Wellpappe ging, sprach sich die Autorin ganz allgemein f\u00fcr \"Pappkartons\" aus; sie ging sogar so weit zu sagen: \"Wenn ich noch einmal Zeit h\u00e4tte, w\u00fcrde ich eine Karriere im Produktdesign anstreben und mich auf Verpackungen spezialisieren\"!<\/p>\n<p>Sie ist keine schlechte Richterin.<\/p>\n<p>Kartons - Verpackungen f\u00fcr eine bessere Welt.<\/p>\n<p><em><a href=\"mailto:hitchin@procarton.com\">TONY HITCHIN Generaldirektor, Pro Carton<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Eine der Hauptaufgaben von Pro Carton ist es, die Vorteile von Karton und Pappe zu f\u00f6rdern, und wir k\u00f6nnten kaum eine bessere Umweltbilanz vorweisen. Ich bin jedoch der Meinung, dass wir unsere Botschaft an alle unsere wichtigen Zielm\u00e4rkte noch deutlicher vermitteln m\u00fcssen. Letztes Jahr haben wir in Deutschland eine neue PR-Kampagne gestartet, die auf dem Grundsatz \"Kartons verursachen keinen Plastikm\u00fcll\" basiert und in den Medien viel Beachtung fand. Ich glaube, dass wir diese Art von etwas provokanteren Botschaften vermitteln m\u00fcssen.<\/p>","protected":false},"author":1,"featured_media":242244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,242],"tags":[45],"class_list":["post-242243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-procarton","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commentary from the new General Manager - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/commentary-from-the-new-general-manager\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commentary from the new General Manager - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"One of the key roles of Pro Carton is to promote the benefits of cartons &amp; cartonboard and we could hardly have better environmental credentials. 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