{"id":241863,"date":"2010-08-29T00:00:00","date_gmt":"2010-08-29T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-customer-as-driving-force\/"},"modified":"2021-11-07T16:31:59","modified_gmt":"2021-11-07T16:31:59","slug":"the-customer-as-driving-force","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/the-customer-as-driving-force\/","title":{"rendered":"Der Kunde als treibende Kraft"},"content":{"rendered":"<p>Interview mit Virginia R. McLain, Managing Director Europe, \u00fcber den aktuellen Stand bei MeadWestvaco, die globale Wirtschaft im Allgemeinen und die Verpackungsindustrie im Besonderen. Ihre Zusammenfassung: \"Die wichtigste Herausforderung ist die F\u00e4higkeit, Innovation durch die Brille des Kunden zu definieren. Um im heutigen Umfeld wettbewerbsf\u00e4hig zu sein, muss man flexibel bleiben und \u00fcber eine gro\u00dfe Bandbreite an Ressourcen verf\u00fcgen.\"<br \/>\n<a href=\"\/files\/file_manager\/press_0810\/p_0810_mcl_e.htm \" target=\"_blank\" rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Interview mit Virginia R. McLain, Managing Director Europe, \u00fcber den aktuellen Stand bei MeadWestvaco, die globale Wirtschaft im Allgemeinen und die Verpackungsindustrie im Besonderen. Ihre Zusammenfassung: \"Die wichtigste Herausforderung ist die F\u00e4higkeit, Innovation durch die Brille des Kunden zu definieren. Um im heutigen Umfeld wettbewerbsf\u00e4hig zu sein, muss man flexibel bleiben und \u00fcber eine gro\u00dfe Bandbreite an Ressourcen verf\u00fcgen.\"<br \/><a href='\/files\/file_manager\/press_0810\/p_0810_mcl_e.htm ' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-241863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The customer as driving force - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/the-customer-as-driving-force\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The customer as driving force - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Interview with Virginia R. McLain, Managing Director Europe, on the current status at MeadWestvaco, global economics in general and the packaging industry in specific. Her summary: \u201cThe important challenge is the ability to define Innovation through the lens of one\u2019s customer. To be competitive in today\u2019s environment, one must remain flexible and have depth and breadth of resources.\u201dMore ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/de\/the-customer-as-driving-force\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-29T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:31:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mclain_k1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"138\" \/>\n\t<meta property=\"og:image:height\" content=\"191\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"The customer as driving force\",\"datePublished\":\"2010-08-29T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:31:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/\"},\"wordCount\":66,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/the-customer-as-driving-force\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mclain_k1.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Brands &amp; 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