{"id":241844,"date":"2010-11-29T00:00:00","date_gmt":"2010-11-29T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-and-the-media-mix\/"},"modified":"2021-11-07T16:16:43","modified_gmt":"2021-11-07T16:16:43","slug":"packaging-and-the-media-mix","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/de\/packaging-and-the-media-mix\/","title":{"rendered":"Verpackung und der Medienmix"},"content":{"rendered":"<p>Die Medienlandschaft hat sich stark ver\u00e4ndert - und mit ihr die Rolle der Medienberater. Es geht nicht mehr nur darum, Anzeigen zu schalten. In einer scheinbar unendlichen Welt der klassischen und neuen Medien avanciert der Medienberater zu einem unverzichtbaren Partner, der \u00fcber die Gewichtung und den Einsatz der verschiedenen Kommunikationskan\u00e4le entscheidet. Und einer dieser Kan\u00e4le ist die Verpackung, nur ist das noch nicht allen bewusst.<\/p>\n<p><a href='\/files\/file_manager\/press_1110\/p_1110_med_e.html ' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Medienlandschaft hat sich stark ver\u00e4ndert - und mit ihr die Rolle der Medienberater. Es geht nicht mehr nur darum, Anzeigen zu schalten. In einer scheinbar unendlichen Welt der klassischen und neuen Medien avanciert der Medienberater zu einem unverzichtbaren Partner, der \u00fcber die Gewichtung und den Einsatz der verschiedenen Kommunikationskan\u00e4le entscheidet. Und einer dieser Kan\u00e4le ist die Verpackung, nur ist das noch nicht allen bewusst.<\/p>\n<p><a href='\/files\/file_manager\/press_1110\/p_1110_med_e.html ' target='_blank' rel=\"noopener\">Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging and the Media Mix - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/packaging-and-the-media-mix\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging and the Media Mix - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The media landscape has changed considerably \u2013 as has the role of media consultants. It is no longer just a case of placing advertisements. In a seemingly endless world of classical and new media, the media consultant advances to become an indispensable partner who decides on weighting and use of the different communication channels. And one of these channels is packaging, except that not everyone is yet aware of this.More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/de\/packaging-and-the-media-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-29T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:16:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/stolz_m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Packaging and the Media Mix\",\"datePublished\":\"2010-11-29T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:16:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/\"},\"wordCount\":75,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/stolz_m.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/\",\"name\":\"Packaging and the Media Mix - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/stolz_m.jpg\",\"datePublished\":\"2010-11-29T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:16:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/stolz_m.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/stolz_m.jpg\",\"width\":220,\"height\":206},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/packaging-and-the-media-mix\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Packaging and the Media Mix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/de\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Verpackungen und der Medienmix - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/de\/packaging-and-the-media-mix\/","og_locale":"de_DE","og_type":"article","og_title":"Packaging and the Media Mix - Pro Carton","og_description":"The media landscape has changed considerably \u2013 as has the role of media consultants. It is no longer just a case of placing advertisements. In a seemingly endless world of classical and new media, the media consultant advances to become an indispensable partner who decides on weighting and use of the different communication channels. And one of these channels is packaging, except that not everyone is yet aware of this.More ...","og_url":"https:\/\/www.procarton.com\/de\/packaging-and-the-media-mix\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2010-11-29T00:00:00+00:00","article_modified_time":"2021-11-07T16:16:43+00:00","og_image":[{"width":220,"height":206,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/stolz_m.jpg","type":"image\/jpeg"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Verfasst von":"esterling@admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"Packaging and the Media Mix","datePublished":"2010-11-29T00:00:00+00:00","dateModified":"2021-11-07T16:16:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/"},"wordCount":75,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/stolz_m.jpg","keywords":["Experts"],"articleSection":["Marketing Trends"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/","url":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/","name":"Verpackungen und der Medienmix - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/stolz_m.jpg","datePublished":"2010-11-29T00:00:00+00:00","dateModified":"2021-11-07T16:16:43+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/stolz_m.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/stolz_m.jpg","width":220,"height":206},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/es\/packaging-and-the-media-mix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"Packaging and the Media Mix"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/de\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/241844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/comments?post=241844"}],"version-history":[{"count":1,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/241844\/revisions"}],"predecessor-version":[{"id":266270,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/241844\/revisions\/266270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/media\/241845"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/media?parent=241844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/categories?post=241844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/tags?post=241844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}