Mehr ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"Beim Infotag des ECR (\"Efficient Consumer Response\") am 11. November 2010 fasste Prof. Matthias Karmasin von der Alpen-Adria-Universit\u00e4t Klagenfurt die Entwicklung der Kommunikation in einem dreifachen Diktum zusammen: Ver\u00e4nderte Medien ver\u00e4ndern die Welt, ver\u00e4nderte Kommunikation ver\u00e4ndert den Konsum, und ver\u00e4nderter Konsum erfordert eine Ver\u00e4nderung des Marketings. Und auch die Verpackung unterliegt neuen Aufgaben, die sich am besten durch den Einsatz von Karton verwirklichen lassen.<\/p>\n
Mehr ...<\/a><\/p>","protected":false},"author":1,"featured_media":241841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"\nIntegrity amid an ocean of information - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/de\/integrity-amid-an-ocean-of-information\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrity amid an ocean of information - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"At the info day of the ECR (\u201eEfficient Consumer Response\u201c) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/de\/integrity-amid-an-ocean-of-information\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-21T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:16:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"359\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Integrity amid an ocean of information\",\"datePublished\":\"2010-12-21T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:16:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\"},\"wordCount\":71,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\",\"name\":\"Integrity amid an ocean of information - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"datePublished\":\"2010-12-21T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:16:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/mk_m8.jpg\",\"width\":220,\"height\":359},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/integrity-amid-an-ocean-of-information\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integrity amid an ocean of information\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/de\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Integrit\u00e4t inmitten eines Ozeans von Informationen - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/de\/integrity-amid-an-ocean-of-information\/","og_locale":"de_DE","og_type":"article","og_title":"Integrity amid an ocean of information - Pro Carton","og_description":"At the info day of the ECR (\u201eEfficient Consumer Response\u201c) on 11. November 2010, Prof. Matthias Karmasin of the Alpen Adria University Klagenfurt summarised the development of communication in a triple dictum: changed media change the world, changed communication changes consumption, and changed consumption demands a change in marketing. And packaging, too, is subject to new tasks, which can best be materialised by using carton board.More ...","og_url":"https:\/\/www.procarton.com\/de\/integrity-amid-an-ocean-of-information\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2010-12-21T00:00:00+00:00","article_modified_time":"2021-11-07T16:16:29+00:00","og_image":[{"width":220,"height":359,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","type":"image\/jpeg"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Verfasst von":"esterling@admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"Integrity amid an ocean of information","datePublished":"2010-12-21T00:00:00+00:00","dateModified":"2021-11-07T16:16:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/"},"wordCount":71,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","keywords":["Experts"],"articleSection":["Marketing Trends"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/","url":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/","name":"Integrit\u00e4t inmitten eines Ozeans von Informationen - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","datePublished":"2010-12-21T00:00:00+00:00","dateModified":"2021-11-07T16:16:29+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/mk_m8.jpg","width":220,"height":359},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/es\/integrity-amid-an-ocean-of-information\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"Integrity amid an ocean of information"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/de\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/241840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/comments?post=241840"}],"version-history":[{"count":1,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/241840\/revisions"}],"predecessor-version":[{"id":266268,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/posts\/241840\/revisions\/266268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/media\/241841"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/media?parent=241840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/categories?post=241840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/de\/wp-json\/wp\/v2\/tags?post=241840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}